Vita Coco Company, Inc. (NASDAQ:COCO – Get Free Report) CEO Martin Roper sold 20,544 shares of the stock in a transaction on Wednesday, April 29th. The shares were sold at an average price of $59.35, for a total value of $1,219,286.40. Following the transaction, the chief executive officer directly owned 298,484 shares of the company’s stock, valued at approximately $17,715,025.40. This trade represents a 6.44% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Martin Roper also recently made the following trade(s):
- On Friday, April 24th, Martin Roper sold 25,000 shares of Vita Coco stock. The shares were sold at an average price of $50.00, for a total value of $1,250,000.00.
- On Monday, April 27th, Martin Roper sold 25,000 shares of Vita Coco stock. The shares were sold at an average price of $50.00, for a total value of $1,250,000.00.
- On Thursday, April 16th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.00, for a total value of $1,250,000.00.
- On Tuesday, April 14th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.00, for a total value of $1,250,000.00.
- On Monday, April 13th, Martin Roper sold 4,456 shares of Vita Coco stock. The stock was sold at an average price of $50.55, for a total value of $225,250.80.
- On Friday, April 10th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.11, for a total value of $1,252,750.00.
- On Wednesday, April 8th, Martin Roper sold 25,000 shares of Vita Coco stock. The stock was sold at an average price of $50.95, for a total value of $1,273,750.00.
Vita Coco Price Performance
NASDAQ:COCO opened at $66.75 on Friday. The company has a market cap of $3.81 billion, a P/E ratio of 48.72, a P/E/G ratio of 1.64 and a beta of 0.72. The stock’s fifty day moving average price is $52.70 and its two-hundred day moving average price is $51.28. Vita Coco Company, Inc. has a 1 year low of $30.54 and a 1 year high of $69.58.
Institutional Investors Weigh In On Vita Coco
A number of large investors have recently added to or reduced their stakes in COCO. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. raised its position in Vita Coco by 5.3% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 23,493 shares of the company’s stock valued at $720,000 after purchasing an additional 1,174 shares in the last quarter. EverSource Wealth Advisors LLC raised its position in Vita Coco by 5,376.0% during the second quarter. EverSource Wealth Advisors LLC now owns 1,369 shares of the company’s stock valued at $49,000 after purchasing an additional 1,344 shares in the last quarter. Marshall Wace LLP purchased a new stake in Vita Coco during the second quarter valued at about $9,627,000. Cerity Partners LLC purchased a new stake in Vita Coco during the second quarter valued at about $645,000. Finally, Qube Research & Technologies Ltd purchased a new stake in Vita Coco during the second quarter valued at about $2,990,000. Hedge funds and other institutional investors own 88.49% of the company’s stock.
Vita Coco News Roundup
Here are the key news stories impacting Vita Coco this week:
- Positive Sentiment: Strong Q1 beat and raised guidance — COCO reported $0.50 EPS and ~ $180M revenue (≈+37% YoY), beat estimates, and raised full‑year revenue/EBITDA guidance; that print is the main catalyst for the recent rally. Press Release
- Positive Sentiment: Analyst upgrades and higher targets — Wells Fargo raised its price target to $75 and put an Overweight on COCO, and other banks (Goldman, Jefferies, Evercore) have also issued buy/outperform views, reinforcing buy‑side interest. Benzinga
- Positive Sentiment: Momentum/quality recognition — COCO was highlighted on Zacks’ momentum list and picked up coverage noting a 95+ composite rating, supporting the growth narrative among momentum investors. Zacks Momentum MSN: 95+ Rating
- Neutral Sentiment: Insider selling (planned 10b5‑1 trades) — CEO, COO and Chairman disclosed multiple share sales (large blocks in late April). These trades increase float near recent highs but were executed under pre‑arranged 10b5‑1 plans, which lowers governance alarm. Investors should watch follow‑through selling. SEC Form 4
- Neutral Sentiment: High institutional ownership — Institutions own ~88% of shares, which can amplify moves (momentum on the upside, or rapid rotation on any negative news). MarketBeat Profile
- Negative Sentiment: Investor litigation risk — Pomerantz announced an investigation into COCO, which can create headline risk, legal costs, and distracted management focus if it develops. PR Newswire
- Negative Sentiment: New geopolitical risk disclosure — The company flagged heightened geopolitical tensions as a potential pressure on costs, supply chain and margins; worsening conditions could hit gross margins or availability. TipRanks
- Negative Sentiment: Longer‑term skepticism — Some analysts/commentaries caution that COCO’s category is niche and competition could cap long‑term upside, tempering valuation expectations after the run. Seeking Alpha
Analyst Upgrades and Downgrades
Several research firms have issued reports on COCO. Wells Fargo & Company increased their target price on Vita Coco from $60.00 to $75.00 and gave the stock an “overweight” rating in a research report on Thursday. Evercore restated an “outperform” rating and set a $70.00 target price on shares of Vita Coco in a research report on Thursday, March 12th. Morgan Stanley set a $65.00 target price on Vita Coco in a research report on Thursday. Wall Street Zen upgraded Vita Coco from a “sell” rating to a “buy” rating in a research report on Saturday. Finally, Weiss Ratings upgraded Vita Coco from a “buy (b-)” rating to a “buy (b)” rating in a research report on Friday. One investment analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and two have assigned a Hold rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $69.00.
View Our Latest Analysis on Vita Coco
Vita Coco Company Profile
Vita Coco, Inc (NASDAQ: COCO) is a global beverage company specializing in coconut-based products. Founded in 2004 by Michael Kirban and Ira Liran, the company pioneered the introduction of refrigerated coconut water to U.S. consumers. Headquartered in New York City, Vita Coco sources coconuts from growers in tropical regions such as the Philippines, Indonesia and Brazil, partnering with local farmers to promote sustainable agriculture and community development.
The company’s flagship offering, Vita Coco Original Coconut Water, is available in multiple pack sizes and a variety of flavors.
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