Alphabet Inc. $GOOG Shares Sold by Columbia Asset Management

Columbia Asset Management reduced its position in Alphabet Inc. (NASDAQ:GOOG) by 4.9% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 35,811 shares of the information services provider’s stock after selling 1,831 shares during the quarter. Alphabet comprises approximately 2.0% of Columbia Asset Management’s portfolio, making the stock its 11th biggest position. Columbia Asset Management’s holdings in Alphabet were worth $11,237,000 at the end of the most recent quarter.

Several other large investors have also modified their holdings of the company. Hobbs Group Advisors LLC boosted its holdings in shares of Alphabet by 6.3% in the fourth quarter. Hobbs Group Advisors LLC now owns 5,312 shares of the information services provider’s stock valued at $1,667,000 after acquiring an additional 316 shares during the period. Momentum Wealth Planning LLC boosted its holdings in shares of Alphabet by 95.2% in the fourth quarter. Momentum Wealth Planning LLC now owns 20,529 shares of the information services provider’s stock valued at $6,442,000 after acquiring an additional 10,014 shares during the period. Gentry Private Wealth LLC acquired a new stake in shares of Alphabet in the fourth quarter valued at approximately $317,000. Proathlete Wealth Management LLC boosted its holdings in shares of Alphabet by 303.2% in the fourth quarter. Proathlete Wealth Management LLC now owns 375 shares of the information services provider’s stock valued at $118,000 after acquiring an additional 282 shares during the period. Finally, Crown Wealth Group LLC boosted its holdings in shares of Alphabet by 5.1% in the fourth quarter. Crown Wealth Group LLC now owns 8,660 shares of the information services provider’s stock valued at $2,718,000 after acquiring an additional 422 shares during the period. 27.26% of the stock is owned by institutional investors and hedge funds.

Insider Transactions at Alphabet

In other news, insider John Kent Walker sold 47,574 shares of the business’s stock in a transaction on Tuesday, February 17th. The stock was sold at an average price of $301.45, for a total value of $14,341,182.30. Following the completion of the transaction, the insider directly owned 13,227 shares of the company’s stock, valued at $3,987,279.15. The trade was a 78.25% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, Director John L. Hennessy sold 1,050 shares of the business’s stock in a transaction on Monday, March 16th. The stock was sold at an average price of $303.41, for a total value of $318,580.50. Following the completion of the transaction, the director directly owned 4,631 shares of the company’s stock, valued at approximately $1,405,091.71. This trade represents a 18.48% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 191,986 shares of company stock valued at $59,159,207. Company insiders own 12.99% of the company’s stock.

Wall Street Analyst Weigh In

Several equities research analysts have recently weighed in on GOOG shares. TD Cowen increased their price objective on Alphabet from $375.00 to $450.00 and gave the company a “buy” rating in a report on Thursday. Wells Fargo & Company raised Alphabet from a “hold” rating to a “strong-buy” rating in a report on Monday, February 23rd. Needham & Company LLC set a $400.00 price objective on Alphabet and gave the company a “buy” rating in a report on Friday, March 13th. Weiss Ratings reissued a “buy (b)” rating on shares of Alphabet in a report on Monday, April 20th. Finally, Truist Financial set a $385.00 price objective on Alphabet in a report on Wednesday, April 22nd. Six analysts have rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and three have given a Hold rating to the stock. According to MarketBeat, the stock has a consensus rating of “Buy” and a consensus price target of $362.73.

Key Headlines Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Record Q1 fundamentals — Alphabet beat estimates (EPS $5.11 vs. $2.64 consensus) and reported $109.9B revenue; Google Cloud grew ~63% to ~ $20B with a very large backlog, which underpins multi-year revenue visibility and explains the rally. Alphabet Q1 2026 Earnings Call Highlights
• Positive Sentiment: Wall Street is upgrading targets — multiple firms (JPMorgan, TD Cowen, Scotiabank, Raymond James, Piper Sandler and others) raised price targets and reiterated buys after the quarter, signaling analyst conviction that AI/cloud growth justifies higher valuation. Coverage: Recent price-target raises
• Positive Sentiment: Strategic wins and ecosystem advantages — articles argue Alphabet’s “compute” advantage (TPUs, datacenter scale, full‑stack Gemini integrations) gives it a structural edge versus rivals and supports both ad/product monetization and enterprise AI demand. Compute is destiny. Google just proved it.
• Neutral Sentiment: Government and enterprise demand — the U.S. Pentagon and other large customers have agreements with leading AI providers including Google, validating long-term cloud/AI revenue channels but timing and contract sizes vary. This supports durable demand but is not an immediate revenue kicker. Pentagon reaches agreements with leading AI companies
• Negative Sentiment: CapEx intensity and cash flow tradeoff — management signaled very large AI-related capital spending (2026 capex ~ $185–190B and “significantly higher” expected in 2027). That funds growth but will pressure free cash flow and raises execution/ROI scrutiny. Alphabet ups 2026 capex to as much as $190 billion
• Negative Sentiment: Rising cost concerns and regulatory risks — commentary highlights the growing capital and operating cost of AI (potential margin/cashflow headwinds), and regulators in Europe are probing Google’s AI/search features — both are watch‑items for investors. Google Stock Growth Collides With The Rising Cost Of AI Italy asks EU to investigate Google AI search tools

Alphabet Stock Performance

Shares of GOOG stock opened at $383.22 on Friday. The stock has a fifty day moving average price of $312.44 and a 200 day moving average price of $307.77. The stock has a market cap of $4.64 trillion, a PE ratio of 29.23, a P/E/G ratio of 2.35 and a beta of 1.13. Alphabet Inc. has a 1 year low of $149.49 and a 1 year high of $383.39. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.01 and a current ratio of 1.92.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings data on Wednesday, April 29th. The information services provider reported $5.11 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.68 by $2.43. The firm had revenue of $109.90 billion during the quarter, compared to analysts’ expectations of $106.96 billion. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.Alphabet’s revenue was up 21.8% on a year-over-year basis. During the same period in the previous year, the firm posted $2.81 earnings per share. Sell-side analysts forecast that Alphabet Inc. will post 11.62 earnings per share for the current fiscal year.

Alphabet Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Monday, June 15th. Investors of record on Monday, June 8th will be issued a dividend of $0.22 per share. This is a boost from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 annualized dividend and a yield of 0.2%. The ex-dividend date of this dividend is Monday, June 8th. Alphabet’s payout ratio is presently 6.71%.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.