Rep. Gilbert Ray Cisneros, Jr. Purchases Shares of Booking Holdings Inc. (NASDAQ:BKNG)

Representative Gilbert Ray Cisneros, Jr. (Democratic-California) recently bought shares of Booking Holdings Inc. (NASDAQ:BKNG). In a filing disclosed on April 07th, the Representative disclosed that they had bought between $1,001 and $15,000 in Booking stock on March 13th. The trade occurred in the Representative’s “150 MAIN STREET TRUST > BANK OF AMERICA” account.

Representative Gilbert Ray Cisneros, Jr. also recently made the following trade(s):

• Sold $1,001 – $15,000 in shares of MACOM Technology Solutions (NASDAQ:MTSI) on 3/27/2026.
• Purchased $1,001 – $15,000 in shares of StandardAero (NYSE:SARO) on 3/27/2026.
• Purchased $1,001 – $15,000 in shares of FirstService (NASDAQ:FSV) on 3/27/2026.
• Sold $1,001 – $15,000 in shares of Charles Schwab (NYSE:SCHW) on 3/27/2026.
• Sold $1,001 – $15,000 in shares of Advanced Energy Industries (NASDAQ:AEIS) on 3/27/2026.
• Sold $1,001 – $15,000 in shares of Flex (NASDAQ:FLEX) on 3/27/2026.
• Purchased $1,001 – $15,000 in shares of LPL Financial (NASDAQ:LPLA) on 3/27/2026.
• Purchased $1,001 – $15,000 in shares of DoorDash (NASDAQ:DASH) on 3/27/2026.
• Sold $1,001 – $15,000 in shares of Viavi Solutions (NASDAQ:VIAV) on 3/27/2026.
• Purchased $15,001 – $50,000 in shares of Fabrinet (NYSE:FN) on 3/27/2026.

Booking Trading Down 3.2%

Shares of BKNG traded down $5.79 during midday trading on Thursday, reaching $175.21. 1,626,767 shares of the stock were exchanged, compared to its average volume of 9,945,861. Booking Holdings Inc. has a 52 week low of $150.62 and a 52 week high of $233.58. The company’s 50 day moving average is $173.67 and its two-hundred day moving average is $196.06. The company has a market capitalization of $5.55 billion, a P/E ratio of 1.06, a PEG ratio of 0.96 and a beta of 1.20.

Booking (NASDAQ:BKNG) last posted its quarterly earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.92 by $46.88. Booking had a negative return on equity of 128.99% and a net margin of 20.08%.The business had revenue of $6.35 billion for the quarter, compared to the consensus estimate of $6.12 billion. During the same quarter in the prior year, the company earned $1.66 EPS. The business’s revenue was up 16.0% compared to the same quarter last year. On average, sell-side analysts expect that Booking Holdings Inc. will post 209.92 EPS for the current year.

Booking Cuts Dividend

The company also recently declared a quarterly dividend, which was paid on Tuesday, March 31st. Stockholders of record on Friday, March 6th were given a dividend of $0.42 per share. The ex-dividend date of this dividend was Friday, March 6th. This represents a $1.68 dividend on an annualized basis and a dividend yield of 1.0%. Booking’s dividend payout ratio is presently 25.28%.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Tigress Financial raised its price target to $260 and holds a “strong-buy” view, signaling analyst confidence and upside relative to current levels. Tigress Financial raises PT
• Positive Sentiment: DA Davidson reaffirmed a “buy” rating with a $240 target, another supportive datapoint that can help underpin investor sentiment. DA Davidson reaffirms buy
• Positive Sentiment: BTIG Research reiterated a “buy” rating for BKNG, adding to the cluster of bullish analyst opinions. BTIG reaffirms Buy
• Neutral Sentiment: General market quote/coverage pages list BKNG data and provide routing to deeper coverage but contain no new catalyst. Fox Business quote
• Negative Sentiment: MSN reports a significant price-target cut (reported as a decrease of 96.00 to a $237.47 target), which can pressure sentiment by lowering implied upside. MSN: price target decreased
• Negative Sentiment: Wells Fargo trimmed its target modestly (reported as $5,377 to $5,456 figures in coverage) and kept an Equal Weight rating, citing a more cautious near-term outlook and external/geopolitical risks — a reminder that macro factors may dampen bookings. Coverage appeared in Yahoo Finance and other outlets. Yahoo: Wells Fargo cautious

Insider Buying and Selling at Booking

In other Booking news, Director Vanessa Ames Wittman sold 375 shares of the stock in a transaction dated Thursday, January 15th. The stock was sold at an average price of $207.65, for a total value of $77,867.25. Following the completion of the sale, the director directly owned 17,175 shares in the company, valued at approximately $3,566,320.05. This trade represents a 2.14% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the stock in a transaction dated Monday, February 2nd. The shares were sold at an average price of $204.21, for a total value of $204,214.40. Following the completion of the sale, the director owned 21,000 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 68,725 shares of company stock worth $12,571,467. 0.16% of the stock is owned by insiders.

Institutional Investors Weigh In On Booking

A number of institutional investors have recently added to or reduced their stakes in the stock. Purpose Unlimited Inc. bought a new stake in Booking during the fourth quarter valued at about $1,339,000. Cornerstone Planning LLC bought a new stake in Booking during the fourth quarter valued at about $536,000. Rockefeller Capital Management L.P. boosted its position in Booking by 13.6% during the fourth quarter. Rockefeller Capital Management L.P. now owns 3,327 shares of the business services provider’s stock valued at $17,820,000 after purchasing an additional 398 shares in the last quarter. Osbon Capital Management LLC bought a new stake in Booking during the fourth quarter valued at about $27,000. Finally, World Investment Advisors boosted its position in Booking by 8.6% during the fourth quarter. World Investment Advisors now owns 3,065 shares of the business services provider’s stock valued at $16,412,000 after purchasing an additional 244 shares in the last quarter. Institutional investors own 92.42% of the company’s stock.

Analysts Set New Price Targets

A number of equities analysts have recently issued reports on the company. JPMorgan Chase & Co. dropped their price target on Booking from $250.00 to $224.00 and set an “overweight” rating on the stock in a research report on Thursday, February 19th. Susquehanna set a $260.00 price target on Booking in a research report on Friday, February 20th. Jefferies Financial Group dropped their price target on Booking from $224.00 to $180.00 and set a “hold” rating on the stock in a research report on Monday, February 23rd. Robert W. Baird set a $234.00 price target on Booking in a research report on Thursday, February 19th. Finally, Piper Sandler reissued a “neutral” rating and set a $200.00 price target (down from $230.00) on shares of Booking in a research report on Thursday, February 19th. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have given a Buy rating and eight have assigned a Hold rating to the company. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $234.50.

About Representative Cisneros

Gil Cisneros (Democratic Party) is a member of the U.S. House, representing California’s 31st Congressional District. He assumed office on January 3, 2025. His current term ends on January 3, 2027.

Cisneros (Democratic Party) is running for re-election to the U.S. House to represent California’s 31st Congressional District. He declared candidacy for the 2026 election.

Gil Cisneros served in the U.S. Navy as a supply officer from 1994 to 2004. Cisneros earned a bachelor’s degree in political science from George Washington University in 1994, a master’s in business administration from Regis University in 2002, and a master’s degree in urban education policy from Brown University in 2015. His career experience includes working as a logistics manager for Frito-Lay. In 2010, Cisneros won the lottery and became involved in activism and philanthropy, founding a scholarship program for local high school students. In 2021, President Joe Biden (D) appointed Cisneros as under secretary of defense for personnel and readiness.

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.