Sony Corporation $SONY Shares Acquired by Rathbones Group PLC

Rathbones Group PLC lifted its position in shares of Sony Corporation (NYSE:SONY) by 31.0% in the 4th quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 196,275 shares of the company’s stock after buying an additional 46,452 shares during the quarter. Rathbones Group PLC’s holdings in Sony were worth $5,025,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Sound Income Strategies LLC acquired a new position in shares of Sony during the 3rd quarter worth $25,000. YANKCOM Partnership raised its stake in shares of Sony by 748.7% during the 4th quarter. YANKCOM Partnership now owns 976 shares of the company’s stock worth $25,000 after buying an additional 861 shares during the last quarter. Ameriflex Group Inc. raised its stake in shares of Sony by 304.0% during the 3rd quarter. Ameriflex Group Inc. now owns 1,010 shares of the company’s stock worth $29,000 after buying an additional 760 shares during the last quarter. Binnacle Investments Inc raised its stake in shares of Sony by 81.7% during the 3rd quarter. Binnacle Investments Inc now owns 1,032 shares of the company’s stock worth $30,000 after buying an additional 464 shares during the last quarter. Finally, Measured Wealth Private Client Group LLC acquired a new position in shares of Sony during the 3rd quarter worth $33,000. Institutional investors and hedge funds own 14.05% of the company’s stock.

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on SONY shares. Sanford C. Bernstein reaffirmed a “market perform” rating and set a $22.00 price target (down from $30.00) on shares of Sony in a research note on Tuesday, March 17th. Zacks Research downgraded Sony from a “strong-buy” rating to a “hold” rating in a research note on Monday, January 12th. Finally, Weiss Ratings cut Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Friday, February 20th. Three equities research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus target price of $22.00.

Key Stories Impacting Sony

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Acquisition of AI firm Cinemersive Labs — strengthens Sony’s AI and real‑time cinematics capabilities for games/interactive media, supporting longer‑term content and platform differentiation. Sony Has Acquired AI Company Cinemersive Labs
• Positive Sentiment: Partnership to improve music discovery in Africa (Josplay + Sony Music) — expands regional growth opportunities for Sony Music and supports streaming revenue diversification. Josplay, Sony Music Entertainment, partner to fix African music discovery
• Neutral Sentiment: PlayStation leadership message — CEO Totoki emphasized making PlayStation “the best place to play and publish,” signaling continued platform focus that could lift margins but may limit third‑party reach. PlayStation aims to be best place to play and publish games, Sony CEO Hiroki Totoki says
• Neutral Sentiment: Widespread discounts on Sony WH‑1000XM5 headphones — multiple outlets report steep promotions; could boost units but compress average selling prices/near‑term margins. Save Over $150 On These Premium Sony Noise Cancelling Headphones Sony WH-1000XM5 Headphones Deal Sony’s best noise-cancelling headphones are $152 off right now Sony’s Best Headphones Just Hit Their Lowest Price in Months
• Neutral Sentiment: Local marketing/event activity (free interactive Sony photography event in Savannah) — brand/consumer engagement, limited direct financial impact. Free Sony interactive photography event in Savannah
• Negative Sentiment: Legal/licensing disputes — reports that Ryan Reynolds’ Deadpool dance sparked a legal fight for Sony and separate action affecting Fortnite emotes raise potential copyright/licensing exposure and reputational/headline risk. Ryan Reynolds’ Deadpool Dance Triggers Legal Battle for Sony — Report Fortnite players fear Bye Bye Bye emote could be gone for good after Sony lawsuit
• Negative Sentiment: Site edits remove PC mentions from PlayStation Studios pages — could signal reduced emphasis on PC releases or a messaging shift toward exclusivity, which may limit addressable market and upset parts of the gaming community. Sony quietly removes PC mentions from PlayStation Studios pages

Sony Trading Down 1.8%

Sony stock opened at $20.77 on Tuesday. The stock has a market cap of $123.54 billion, a PE ratio of -103.82, a P/E/G ratio of 7.21 and a beta of 0.98. The stock has a 50-day moving average price of $21.66 and a 200 day moving average price of $25.43. Sony Corporation has a 52 week low of $19.74 and a 52 week high of $30.34. The company has a current ratio of 1.22, a quick ratio of 0.97 and a debt-to-equity ratio of 0.10.

About Sony

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.