Insider Buying: Baozun (NASDAQ:BZUN) Insider Buys 14,000 Shares of Stock

Baozun Inc. (NASDAQ:BZUN) insider Junhua Wu purchased 14,000 shares of Baozun stock in a transaction on Tuesday, March 31st. The shares were acquired at an average cost of $2.40 per share, with a total value of $33,600.00. Following the completion of the transaction, the insider directly owned 61,428 shares in the company, valued at $147,427.20. The trade was a 29.52% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website.

Baozun Trading Up 3.4%

NASDAQ BZUN traded up $0.08 on Thursday, hitting $2.47. 33,134 shares of the company’s stock traded hands, compared to its average volume of 291,439. The firm’s 50-day moving average price is $2.53 and its two-hundred day moving average price is $2.98. The firm has a market capitalization of $142.95 million, a PE ratio of -4.27 and a beta of 0.40. Baozun Inc. has a 1-year low of $2.07 and a 1-year high of $4.88.

Wall Street Analysts Forecast Growth

Several research firms have commented on BZUN. Zacks Research raised shares of Baozun to a “hold” rating in a report on Wednesday, February 18th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research note on Wednesday, January 21st. One investment analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of “Reduce”.

Institutional Investors Weigh In On Baozun

Several hedge funds have recently bought and sold shares of the stock. Russell Investments Group Ltd. acquired a new stake in shares of Baozun during the 3rd quarter worth approximately $64,000. Jane Street Group LLC acquired a new position in shares of Baozun in the 2nd quarter valued at $40,000. Quadrature Capital Ltd acquired a new position in shares of Baozun in the 4th quarter valued at $51,000. Mackenzie Financial Corp purchased a new stake in Baozun during the third quarter worth $102,000. Finally, BNP Paribas Financial Markets grew its position in Baozun by 51.8% during the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after buying an additional 10,594 shares during the period. Hedge funds and other institutional investors own 47.29% of the company’s stock.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.