23,301 Shares in Alaska Air Group, Inc. $ALK Acquired by Hara Capital LLC

Hara Capital LLC bought a new position in shares of Alaska Air Group, Inc. (NYSE:ALK) in the 4th quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm bought 23,301 shares of the transportation company’s stock, valued at approximately $1,172,000.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in ALK. Private Advisory Group LLC purchased a new position in shares of Alaska Air Group during the 4th quarter worth $11,391,000. Generate Investment Management Ltd purchased a new stake in Alaska Air Group in the 4th quarter valued at about $40,240,000. SG Americas Securities LLC lifted its position in Alaska Air Group by 355.4% in the fourth quarter. SG Americas Securities LLC now owns 60,266 shares of the transportation company’s stock valued at $3,031,000 after buying an additional 47,031 shares during the last quarter. JPMorgan Chase & Co. lifted its position in Alaska Air Group by 29.1% in the third quarter. JPMorgan Chase & Co. now owns 206,172 shares of the transportation company’s stock valued at $10,263,000 after buying an additional 46,445 shares during the last quarter. Finally, Hudson Bay Capital Management LP boosted its stake in Alaska Air Group by 64.6% during the third quarter. Hudson Bay Capital Management LP now owns 107,728 shares of the transportation company’s stock worth $5,363,000 after buying an additional 42,277 shares during the period. Hedge funds and other institutional investors own 81.90% of the company’s stock.

Alaska Air Group Stock Up 7.4%

Shares of NYSE:ALK opened at $36.72 on Wednesday. The company has a debt-to-equity ratio of 1.17, a current ratio of 0.50 and a quick ratio of 0.46. The firm has a market capitalization of $4.21 billion, a PE ratio of 42.21, a price-to-earnings-growth ratio of 0.36 and a beta of 1.17. The firm’s 50-day moving average is $48.02 and its two-hundred day moving average is $47.90. Alaska Air Group, Inc. has a 1 year low of $33.03 and a 1 year high of $65.88.

Alaska Air Group (NYSE:ALK) last posted its quarterly earnings data on Thursday, January 22nd. The transportation company reported $0.43 EPS for the quarter, beating the consensus estimate of $0.11 by $0.32. The business had revenue of $3.63 billion during the quarter, compared to analyst estimates of $3.64 billion. Alaska Air Group had a net margin of 0.70% and a return on equity of 7.22%. The business’s revenue for the quarter was up 2.8% compared to the same quarter last year. During the same quarter last year, the firm posted $0.97 earnings per share. Alaska Air Group has set its Q1 2026 guidance at -1.500–0.500 EPS and its FY 2026 guidance at 3.500-6.500 EPS. Analysts predict that Alaska Air Group, Inc. will post 6.03 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of equities research analysts have weighed in on ALK shares. Raymond James Financial reiterated an “outperform” rating and set a $71.00 price target on shares of Alaska Air Group in a research report on Friday, December 19th. Weiss Ratings raised shares of Alaska Air Group from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Monday, March 9th. UBS Group dropped their target price on shares of Alaska Air Group from $60.00 to $53.00 and set a “buy” rating for the company in a report on Monday, March 23rd. Bank of America boosted their target price on Alaska Air Group from $62.00 to $70.00 and gave the company a “buy” rating in a research report on Tuesday, January 6th. Finally, TD Cowen decreased their price target on Alaska Air Group from $63.00 to $54.00 and set a “buy” rating on the stock in a research note on Monday, March 9th. One investment analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating and two have given a Hold rating to the stock. According to MarketBeat, Alaska Air Group presently has a consensus rating of “Moderate Buy” and an average target price of $64.82.

Alaska Air Group News Summary

Here are the key news stories impacting Alaska Air Group this week:

• Positive Sentiment: BMO initiated coverage with an Outperform and a $50 price target, highlighting ALK’s earnings expansion potential and reinforcing upside expectations. BMO Highlights ALK
• Positive Sentiment: Alaska unveiled a new International Business Class product as it expands nonstop service to Europe and Asia, a clear strategic move to capture higher-yield premium long‑haul traffic and support future revenue mix improvement. Alaska unveils International Business Class
• Neutral Sentiment: The company scheduled a webcast for Q1 2026 results (date/time provided), which gives investors a timely forum for management to clarify guidance and the drivers of near-term weakness. Earnings webcast announced
• Neutral Sentiment: Alaska named Lindsay‑Rae McIntyre as Chief People Officer, a leadership hire aimed at supporting growth and operations as the airline expands internationally. This is organizationally positive but unlikely to move near-term results materially. CPO appointment
• Negative Sentiment: Alaska warned higher jet fuel costs (linked to Middle East oil price moves) will worsen its Q1 adjusted loss by at least $0.70 per share and cut its Q1 outlook, pressuring near‑term earnings. WSJ: Fuel costs to exacerbate losses
• Negative Sentiment: Operational disruptions — including Puerto Vallarta unrest and Hawaii storms — plus rising fuel pushed management to signal a bigger first‑quarter loss, increasing short‑term revenue and margin risk. MSN: Signals bigger Q1 loss
• Negative Sentiment: Zacks summarized Alaska’s bearish Q1 view citing higher fuel and operational issues that widen expected losses despite steady revenues, reinforcing downside risk to near‑term EPS. Zacks: Bearish Q1 view

Insider Buying and Selling at Alaska Air Group

In other news, CFO Shane R. Tackett sold 24,000 shares of the stock in a transaction on Wednesday, February 18th. The stock was sold at an average price of $57.15, for a total value of $1,371,600.00. Following the sale, the chief financial officer directly owned 43,377 shares in the company, valued at approximately $2,478,995.55. This trade represents a 35.62% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, EVP Andrew R. Harrison sold 14,500 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $54.81, for a total value of $794,745.00. Following the completion of the sale, the executive vice president owned 20,195 shares in the company, valued at approximately $1,106,887.95. The trade was a 41.79% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 56,945 shares of company stock valued at $3,204,569 in the last 90 days. Company insiders own 0.92% of the company’s stock.

About Alaska Air Group

Alaska Air Group is a publicly traded holding company headquartered in Seattle, Washington, that operates two main airlines—Alaska Airlines and Horizon Air. Through these carriers, the company offers scheduled passenger and cargo services across a network spanning the United States, Canada and Mexico. Its core business activities include domestic and international air transportation, loyalty program management under the Mileage Plan brand, and ancillary revenue streams such as baggage fees, in-flight sales and code-share partnerships with other global airlines.

The roots of Alaska Air Group trace back to the foundation of its flagship carrier, Alaska Airlines, in 1932.