Adidas (OTCMKTS:ADDYY) Hits New 1-Year Low – Time to Sell?

Adidas AG (OTCMKTS:ADDYY) hit a new 52-week low during mid-day trading on Monday . The company traded as low as $75.40 and last traded at $75.5290, with a volume of 2341 shares trading hands. The stock had previously closed at $75.74.

Analyst Upgrades and Downgrades

Several research firms have recently weighed in on ADDYY. Sanford C. Bernstein reissued an “outperform” rating and set a $146.02 price objective on shares of Adidas in a report on Tuesday, January 6th. Bank of America reaffirmed an “underperform” rating on shares of Adidas in a research report on Tuesday, January 6th. Deutsche Bank Aktiengesellschaft reissued a “buy” rating on shares of Adidas in a report on Wednesday, December 10th. Santander initiated coverage on Adidas in a report on Thursday, January 15th. They issued an “outperform” rating for the company. Finally, Citigroup reiterated a “buy” rating on shares of Adidas in a research report on Tuesday, February 3rd. Three analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating, three have assigned a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, Adidas has an average rating of “Moderate Buy” and a consensus price target of $146.02.

Adidas Stock Up 1.2%

The company’s 50 day moving average price is $86.72 and its two-hundred day moving average price is $95.15. The company has a current ratio of 1.31, a quick ratio of 0.71 and a debt-to-equity ratio of 0.31. The firm has a market cap of $27.37 billion, a PE ratio of 18.20, a PEG ratio of 1.08 and a beta of 1.15.

Adidas (OTCMKTS:ADDYY) last announced its earnings results on Wednesday, March 4th. The company reported $0.25 EPS for the quarter, missing analysts’ consensus estimates of $0.26 by ($0.01). The company had revenue of $7.03 billion during the quarter, compared to the consensus estimate of $6.15 billion. Adidas had a return on equity of 22.58% and a net margin of 5.36%. On average, equities research analysts expect that Adidas AG will post 2.27 EPS for the current fiscal year.

Institutional Inflows and Outflows

An institutional investor recently raised its position in Adidas stock. Madison Asset Management LLC increased its position in Adidas AG (OTCMKTS:ADDYY) by 10.3% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 22,543 shares of the company’s stock after acquiring an additional 2,101 shares during the quarter. Madison Asset Management LLC’s holdings in Adidas were worth $2,228,000 at the end of the most recent quarter.

Adidas Company Profile

Adidas AG is a global designer, manufacturer and marketer of athletic footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. Founded by Adolf “Adi” Dassler in 1949, the company has grown into one of the world’s leading sportswear brands, offering products for running, soccer, basketball and a wide range of other sports as well as lifestyle and fashion markets.

Adidas’s product portfolio includes performance footwear, sports apparel, team uniforms, equipment and accessories sold under the Adidas brand and through various collaborations.