Olaplex Holdings, Inc. (NASDAQ:OLPX) Receives Average Rating of “Hold” from Analysts

Shares of Olaplex Holdings, Inc. (NASDAQ:OLPX) have been given an average rating of “Hold” by the seven ratings firms that are presently covering the company, Marketbeat Ratings reports. One equities research analyst has rated the stock with a sell recommendation, four have issued a hold recommendation and two have given a buy recommendation to the company. The average 1-year target price among brokers that have updated their coverage on the stock in the last year is $1.8786.

OLPX has been the topic of several research reports. Morgan Stanley set a $1.40 price objective on Olaplex in a report on Tuesday, March 10th. Telsey Advisory Group reissued a “market perform” rating and issued a $2.00 target price on shares of Olaplex in a research note on Monday, March 2nd. Weiss Ratings restated a “sell (d)” rating on shares of Olaplex in a research report on Thursday, January 22nd. Barclays set a $1.75 price target on Olaplex in a report on Friday, January 16th. Finally, Jefferies Financial Group reiterated a “buy” rating on shares of Olaplex in a research report on Wednesday, March 4th.

Olaplex Trading Up 51.1%

OLPX opened at $2.01 on Friday. Olaplex has a 1-year low of $0.99 and a 1-year high of $2.01. The stock has a market capitalization of $1.35 billion, a PE ratio of -201.00 and a beta of 2.24. The company has a current ratio of 4.58, a quick ratio of 4.00 and a debt-to-equity ratio of 0.40. The firm has a 50-day moving average price of $1.50 and a two-hundred day moving average price of $1.35.

Olaplex (NASDAQ:OLPX) last announced its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.01. The company had revenue of $105.12 million for the quarter, compared to analyst estimates of $104.21 million. Olaplex had a negative net margin of 2.19% and a positive return on equity of 1.07%. Olaplex’s quarterly revenue was up 4.4% on a year-over-year basis. During the same period in the prior year, the business earned $0.01 earnings per share. As a group, equities analysts anticipate that Olaplex will post 0.1 earnings per share for the current fiscal year.

Insider Activity

In related news, CFO Catherine Dunleavy sold 93,809 shares of the stock in a transaction that occurred on Thursday, March 12th. The shares were sold at an average price of $1.26, for a total value of $118,199.34. Following the transaction, the chief financial officer directly owned 3,026,885 shares in the company, valued at $3,813,875.10. This represents a 3.01% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. Also, General Counsel John C. Duffy sold 34,962 shares of the firm’s stock in a transaction that occurred on Thursday, March 12th. The shares were sold at an average price of $1.26, for a total transaction of $44,052.12. Following the completion of the transaction, the general counsel directly owned 982,855 shares in the company, valued at approximately $1,238,397.30. The trade was a 3.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 215,442 shares of company stock valued at $271,457. 4.30% of the stock is currently owned by insiders.

Institutional Trading of Olaplex

Several institutional investors and hedge funds have recently made changes to their positions in OLPX. Headlands Technologies LLC acquired a new position in shares of Olaplex in the 4th quarter valued at $25,000. Chilton Capital Management LLC acquired a new stake in shares of Olaplex during the third quarter worth $26,000. Abel Hall LLC bought a new stake in Olaplex in the fourth quarter valued at about $27,000. Schonfeld Strategic Advisors LLC bought a new stake in Olaplex in the third quarter valued at about $30,000. Finally, Wealth Enhancement Advisory Services LLC acquired a new position in Olaplex in the third quarter valued at about $32,000. Institutional investors own 87.37% of the company’s stock.

Olaplex News Roundup

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Henkel agreed to acquire Olaplex for $2.06 per share in cash, valuing the company at ~ $1.4 billion and representing roughly a 55% premium to the prior close — this deal is the main reason the stock is higher as it establishes a takeover price for shareholders. OLAPLEX to be Acquired by Henkel (GlobeNewswire)
• Positive Sentiment: Market coverage highlights big premarket gains (reports of ~49% premarket surge) and broad media pickup (Bloomberg, WSJ, CNBC), which reinforces buyer interest and liquidity into the takeover price. Olaplex to be acquired by Henkel (CNBC)
• Neutral Sentiment: Heavy options activity: an unusual surge in call buying was reported (over 11k calls traded vs. a ~563 average), indicating speculative positioning around the takeover news or bets on a higher offer — this can amplify intraday moves but also adds volatility. (market options flow note)
• Neutral Sentiment: Analyst and press pieces explain the mechanics: the $2.06 cash offer is ~45% above the 30-day VWAP and is being pitched by Henkel as a way to accelerate Olaplex’s global reach and R&D investment — transaction completion still subject to customary conditions. Olaplex to Be Acquired by Henkel (WSJ)
• Negative Sentiment: A shareholder law firm (Ademi) has opened an investigation into whether Olaplex’s deal represents a fair price for public shareholders, signaling potential litigation or pushback that could delay closing or pressure terms. Shareholder Alert: The Ademi Firm investigates Olaplex (PRNewswire)
• Negative Sentiment: Critical takes note the deal may be “negative” for some stakeholders (analysts argue the price may undershoot long-term intrinsic value or reflects limited buyer competition), which could temper upside unless a higher bidder emerges. Henkel Buys Olaplex – Implications Are Negative (Seeking Alpha)

About Olaplex

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.