Newell Brands (NASDAQ:NWL – Get Free Report) and Village Farms International (NASDAQ:VFF – Get Free Report) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, risk and earnings.
Profitability
This table compares Newell Brands and Village Farms International’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Newell Brands | -3.96% | 9.17% | 2.14% |
| Village Farms International | 12.81% | 5.79% | 4.02% |
Institutional and Insider Ownership
92.5% of Newell Brands shares are held by institutional investors. Comparatively, 12.2% of Village Farms International shares are held by institutional investors. 0.7% of Newell Brands shares are held by insiders. Comparatively, 12.6% of Village Farms International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Newell Brands | $7.20 billion | 0.20 | -$285.00 million | ($0.68) | -5.10 |
| Village Farms International | $215.94 million | 1.46 | $32.44 million | $0.27 | 10.11 |
Village Farms International has lower revenue, but higher earnings than Newell Brands. Newell Brands is trading at a lower price-to-earnings ratio than Village Farms International, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Newell Brands and Village Farms International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Newell Brands | 1 | 5 | 4 | 0 | 2.30 |
| Village Farms International | 1 | 1 | 2 | 0 | 2.25 |
Newell Brands presently has a consensus price target of $6.11, suggesting a potential upside of 76.11%. Given Newell Brands’ stronger consensus rating and higher probable upside, equities analysts clearly believe Newell Brands is more favorable than Village Farms International.
Risk and Volatility
Newell Brands has a beta of 0.91, meaning that its stock price is 9% less volatile than the S&P 500. Comparatively, Village Farms International has a beta of 1.23, meaning that its stock price is 23% more volatile than the S&P 500.
Summary
Village Farms International beats Newell Brands on 8 of the 14 factors compared between the two stocks.
About Newell Brands
Newell Brands Inc. engages in the design, manufacture, sourcing, and distribution of consumer and commercial products worldwide. The company operates in three segments: Home and Commercial Solutions, Learning and Development, and Outdoor and Recreation. The Commercial Solutions segment provides commercial cleaning and maintenance solution products under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands; closet and garage organization products; hygiene systems and material handling solutions; household products, such as kitchen appliances under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands; small appliances under the Breville brand name in Europe; food and home storage products under the FoodSaver, Rubbermaid, Ball, and Sistema brands; fresh preserving products; vacuum sealing products; and gourmet cookware, bakeware, and cutlery under the Calphalon brand; and home fragrance products under the WoodWick and Yankee Candle brands. The Learning and Development segment offers writing instruments, including markers and highlighters, pens, and pencils; art products; activity-based products; labeling solutions; and baby gear and infant care products under the Dymo, Elmer's, EXPO, Graco, NUK, Paper Mate, Parker, and Sharpie brands. The Outdoor and Recreation segment provides outdoor and outdoor-related products, inlcuding technical apparel and on-the-go beverageware under the Campingaz, Coleman, Contigo, and Marmot brands. It serves warehouse clubs, department and drug/grocery stores, mass merchants, home centers, commercial products distributors, specialty retailers, office superstores and supply stores, contract stationers, e-commerce retailers, and sporting goods, as well as direct to consumers online, select contract customers, and other professional customers. Newell Brands Inc. was founded in 1903 and is based in Atlanta, Georgia.
About Village Farms International
Village Farms International, Inc., together with its subsidiaries, produces, markets, and sells greenhouse-grown tomatoes, bell peppers, and cucumbers in North America. It operates through four segments: Produce, Cannabis-Canada, Cannabis-U.S., and Energy. The company also produces and supplies cannabis products to other licensed providers and provincial governments in Canada and internationally; develops and sells cannabinoid-based health and wellness products, including ingestible, edibles, and topical applications; and produces power. It markets and distributes its products under the Village Farms brand name to retail supermarkets and fresh food distribution companies, as well as products produced under exclusive and non-exclusive arrangements from greenhouse supply partners. The company was formerly known as Village Farms Canada Inc. and changed its name to Village Farms International, Inc. in December 2009. Village Farms International, Inc. was founded in 1989 and is headquartered in Delta, Canada.
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