Analysts’ Recent Ratings Changes for Adobe (ADBE)

Adobe (NASDAQ: ADBE) has recently received a number of price target changes and ratings updates:

• 3/26/2026 – Adobe is now covered by William Blair. They set a “market perform” rating on the stock.
• 3/16/2026 – Adobe had its price target lowered by Citigroup Inc. from $315.00 to $278.00. They now have a “neutral” rating on the stock.
• 3/16/2026 – Adobe had its “hold” rating reaffirmed by Argus.
• 3/13/2026 – Adobe had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft.
• 3/13/2026 – Adobe had its price target lowered by UBS Group AG from $340.00 to $290.00. They now have a “neutral” rating on the stock.
• 3/13/2026 – Adobe was given a new $447.00 price target by Sanford C. Bernstein. They now have an “outperform” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by The Goldman Sachs Group, Inc. from $290.00 to $220.00. They now have a “sell” rating on the stock.
• 3/13/2026 – Adobe was given a new $300.00 price target by DA Davidson.
• 3/13/2026 – Adobe had its “market perform” rating reaffirmed by UBS Group AG.
• 3/13/2026 – Adobe had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 3/13/2026 – Adobe had its price target lowered by JPMorgan Chase & Co. from $520.00 to $420.00. They now have an “overweight” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Morgan Stanley from $425.00 to $365.00. They now have an “equal weight” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Stifel Nicolaus from $450.00 to $400.00. They now have a “buy” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Piper Sandler from $330.00 to $280.00. They now have a “neutral” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by KeyCorp from $310.00 to $235.00. They now have an “underweight” rating on the stock.
• 3/13/2026 – Adobe had its price target lowered by Mizuho from $340.00 to $315.00. They now have an “outperform” rating on the stock.
• 3/13/2026 – Adobe was downgraded by Barclays PLC from “overweight” to “equal weight”. They now have a $275.00 price target on the stock, down from $335.00.
• 3/13/2026 – Adobe had its price target lowered by BMO Capital Markets from $375.00 to $285.00. They now have a “market perform” rating on the stock.
• 3/10/2026 – Adobe had its price target lowered by TD Cowen from $400.00 to $325.00. They now have a “hold” rating on the stock.
• 3/9/2026 – Adobe had its price target lowered by Wells Fargo & Company from $420.00 to $405.00. They now have an “overweight” rating on the stock.
• 3/9/2026 – Adobe had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $430.00 price target on the stock.
• 3/7/2026 – Adobe was upgraded by Wall Street Zen from “hold” to “buy”.
• 3/6/2026 – Adobe was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 3/6/2026 – Adobe had its price target lowered by Citigroup Inc. from $387.00 to $315.00. They now have a “neutral” rating on the stock.
• 3/4/2026 – Adobe had its “neutral” rating reaffirmed by Piper Sandler.
• 3/4/2026 – Adobe had its price target lowered by Barclays PLC from $415.00 to $335.00. They now have an “overweight” rating on the stock.
• 2/23/2026 – Adobe had its price target lowered by Jefferies Financial Group Inc. from $400.00 to $290.00. They now have a “hold” rating on the stock.
• 2/19/2026 – Adobe was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 2/13/2026 – Adobe was given a new $302.00 price target by HSBC Holdings plc.
• 2/2/2026 – Adobe was downgraded by Piper Sandler from “overweight” to “neutral”. They now have a $330.00 price target on the stock, down from $470.00.
• 2/2/2026 – Adobe was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 2/2/2026 – Adobe was upgraded by Piper Sandler to “hold”.
• 1/26/2026 – Adobe had its price target lowered by UBS Group AG from $375.00 to $340.00. They now have a “neutral” rating on the stock.

Insider Buying and Selling

In other Adobe news, CFO Daniel Durn sold 1,646 shares of Adobe stock in a transaction dated Tuesday, January 27th. The stock was sold at an average price of $294.85, for a total transaction of $485,323.10. Following the completion of the sale, the chief financial officer owned 41,995 shares of the company’s stock, valued at $12,382,225.75. The trade was a 3.77% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. 0.20% of the stock is currently owned by corporate insiders.

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.