Peak Financial Advisors LLC Grows Stock Holdings in Netflix, Inc. $NFLX

Peak Financial Advisors LLC grew its position in Netflix, Inc. (NASDAQ:NFLX) by 885.2% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 30,207 shares of the Internet television network’s stock after buying an additional 27,141 shares during the quarter. Netflix accounts for 1.3% of Peak Financial Advisors LLC’s holdings, making the stock its 15th largest holding. Peak Financial Advisors LLC’s holdings in Netflix were worth $2,832,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also recently modified their holdings of the company. Vanguard Group Inc. boosted its holdings in Netflix by 0.4% during the 3rd quarter. Vanguard Group Inc. now owns 38,521,322 shares of the Internet television network’s stock valued at $46,183,983,000 after acquiring an additional 142,238 shares during the period. State Street Corp increased its stake in Netflix by 2.1% during the second quarter. State Street Corp now owns 17,444,013 shares of the Internet television network’s stock worth $23,359,801,000 after purchasing an additional 360,604 shares during the period. Nordea Investment Management AB increased its stake in Netflix by 886.6% during the fourth quarter. Nordea Investment Management AB now owns 9,667,997 shares of the Internet television network’s stock worth $902,798,000 after purchasing an additional 8,688,113 shares during the period. Assenagon Asset Management S.A. lifted its position in shares of Netflix by 983.1% during the fourth quarter. Assenagon Asset Management S.A. now owns 6,234,314 shares of the Internet television network’s stock worth $584,529,000 after purchasing an additional 5,658,740 shares in the last quarter. Finally, Norges Bank purchased a new position in shares of Netflix in the second quarter valued at approximately $7,929,645,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Netflix Stock Up 1.5%

Shares of NASDAQ:NFLX opened at $92.28 on Thursday. The firm’s 50 day moving average price is $87.04 and its 200 day moving average price is $101.04. The stock has a market cap of $389.62 billion, a price-to-earnings ratio of 36.52, a price-to-earnings-growth ratio of 1.39 and a beta of 1.68. Netflix, Inc. has a fifty-two week low of $75.01 and a fifty-two week high of $134.12. The company has a quick ratio of 1.19, a current ratio of 1.19 and a debt-to-equity ratio of 0.51.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 EPS for the quarter, topping the consensus estimate of $0.55 by $0.01. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The company had revenue of $12.05 billion during the quarter, compared to analysts’ expectations of $11.97 billion. During the same quarter in the previous year, the business posted $0.43 EPS. The firm’s revenue was up 17.6% on a year-over-year basis. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. As a group, equities research analysts predict that Netflix, Inc. will post 24.58 earnings per share for the current fiscal year.

Insider Buying and Selling at Netflix

In related news, insider David A. Hyman sold 5,727 shares of the business’s stock in a transaction on Monday, February 9th. The shares were sold at an average price of $81.06, for a total transaction of $464,230.62. Following the completion of the transaction, the insider owned 316,100 shares in the company, valued at approximately $25,623,066. The trade was a 1.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, insider Cletus R. Willems sold 3,136 shares of the stock in a transaction on Tuesday, February 10th. The shares were sold at an average price of $82.67, for a total value of $259,253.12. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 1,520,133 shares of company stock worth $137,259,786. 1.37% of the stock is currently owned by company insiders.

Wall Street Analysts Forecast Growth

A number of research analysts recently weighed in on NFLX shares. Argus dropped their price objective on shares of Netflix from $141.00 to $110.00 and set a “buy” rating for the company in a report on Thursday, January 22nd. Needham & Company LLC reduced their target price on shares of Netflix from $150.00 to $120.00 and set a “buy” rating on the stock in a report on Wednesday, January 21st. Loop Capital set a $104.00 price target on shares of Netflix in a research report on Tuesday, January 27th. Arete Research upgraded shares of Netflix from a “neutral” rating to a “buy” rating in a research note on Friday, February 27th. Finally, William Blair reaffirmed an “outperform” rating on shares of Netflix in a research report on Wednesday, January 21st. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating and twelve have assigned a Hold rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $114.35.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Erste Group upgraded Netflix to “Buy” and nudged up FY2026–FY2027 EPS estimates, signaling analyst confidence in margin and earnings recovery. Netflix Raised to Buy at Erste Group Bank
• Positive Sentiment: Netflix reported continued strength in its ad business (roughly 2.5x growth to ~$1.5B), suggesting a faster-growing revenue stream that supports upside to monetization and ARPU. Netflix Rides on Strong Advertising Revenues: More Upside Ahead?
• Positive Sentiment: Large content and engagement wins: Netflix said the BTS Seoul livestream drew 18.4M global viewers, and production continues on flagship franchises (e.g., Bridgerton S5), supporting subscriber engagement and marketing reach. BTS Seoul concert livestream draws 18.4 million global viewers, Netflix says
• Positive Sentiment: Third-party partnerships and ad inventory expansion (e.g., Joey Ai in Canada, branded promotions like the McDonald’s tie‑in) point to growing non-subscription revenue channels. Joey Ai Expands Netflix Advertising Opportunities in Canada
• Neutral Sentiment: Analyst commentary and investor notes are mixed—some see the March pullback as an entry opportunity while others flag execution risks; sentiment appears to be shifting but not unanimous. Here is What to Know Beyond Why Netflix, Inc. (NFLX) is a Trending Stock
• Negative Sentiment: Valuation concerns persist—coverage warns NFLX’s ~7.3x P/S and slowing growth plus heavy early‑2026 content spending could pressure near‑term returns. Is Netflix Stock’s 7.3X PS Still Worth it? Buy, Sell, or Hold?
• Negative Sentiment: Strategic uncertainty after Netflix walked away from a potential Warner Bros. deal has prompted debate on growth strategy and M&A appetite—some investors view this as a risk to scale and content access. Netflix Walked Away From Warner Bros. Was That a Smart Move?

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.