Wealth Enhancement Advisory Services LLC Has $26.89 Million Position in Rollins, Inc. $ROL

Wealth Enhancement Advisory Services LLC lifted its stake in Rollins, Inc. (NYSE:ROL) by 41.8% in the 4th quarter, Holdings Channel reports. The institutional investor owned 451,831 shares of the business services provider’s stock after acquiring an additional 133,107 shares during the period. Wealth Enhancement Advisory Services LLC’s holdings in Rollins were worth $26,892,000 as of its most recent filing with the SEC.

A number of other institutional investors have also added to or reduced their stakes in the company. Board of the Pension Protection Fund acquired a new position in Rollins in the 4th quarter valued at approximately $30,000. Root Financial Partners LLC bought a new stake in shares of Rollins in the 3rd quarter worth approximately $31,000. TD Waterhouse Canada Inc. grew its holdings in shares of Rollins by 58.4% during the 2nd quarter. TD Waterhouse Canada Inc. now owns 730 shares of the business services provider’s stock worth $41,000 after purchasing an additional 269 shares in the last quarter. CYBER HORNET ETFs LLC acquired a new position in shares of Rollins in the second quarter valued at $42,000. Finally, TruNorth Capital Management LLC bought a new position in Rollins in the third quarter worth $45,000. 51.79% of the stock is owned by institutional investors and hedge funds.

More Rollins News

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Short interest fell meaningfully in March — down about 13% to 9,126,691 shares (≈2.0% of shares sold short) and a short-interest ratio of ~3.1 days, which reduces immediate short-pressure and can support the share price.
• Neutral Sentiment: U.S. regulatory reporting: a Bloomberg piece quotes a “Rollins” saying the U.S. is moving quickly to finalize biofuels rules — may affect agricultural/energy policy uncertainty but has unclear direct impact on Rollins, Inc.’s pest‑control operations. US Moving at ‘Warp Speed’ to Finish Biofuels Rules, Rollins Says
• Neutral Sentiment: Local outreach / promotions reported (e.g., a “Product of USA” promotion at an Ag Day rally) — largely PR/political activity that is unlikely to materially change near‑term fundamentals but could have localized brand/marketing effects. Rollins announces ‘Product of USA’ promotion at partisan Ag Day rally
• Neutral Sentiment: Management / outreach: coverage notes a “Rollins” touring Nebraska wildfire damage and meeting with ranchers/responders — could signal community engagement and potential demand for remediation/pest services after wildfires, but impact on revenue is uncertain. Rollins tours Nebraska wildfire damage, meets with ranchers and responders
• Negative Sentiment: Recent quarterly results (Feb 11) missed consensus: EPS $0.25 vs. $0.27 expected and revenue $912.9M vs. $925.1M est. While revenue grew ~9.7% YoY, the EPS shortfall and lower-than-expected revenue likely pressured near‑term sentiment; valuation metrics (P/E ≈48.9) keep expectations high, which increases sensitivity to future misses.

Wall Street Analysts Forecast Growth

A number of equities analysts have recently commented on ROL shares. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Rollins in a report on Tuesday, December 2nd. UBS Group set a $65.00 price target on shares of Rollins in a research note on Wednesday, January 21st. Morgan Stanley set a $70.00 price objective on Rollins in a report on Friday, February 13th. Wells Fargo & Company set a $56.00 target price on Rollins and gave the stock an “equal weight” rating in a report on Thursday, February 12th. Finally, Royal Bank Of Canada set a $67.00 target price on Rollins and gave the stock an “outperform” rating in a research report on Thursday, February 12th. Eleven investment analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $66.08.

Insider Activity at Rollins

In related news, Chairman John F. Wilson sold 5,344 shares of Rollins stock in a transaction dated Wednesday, January 28th. The stock was sold at an average price of $62.83, for a total value of $335,763.52. Following the completion of the sale, the chairman directly owned 594,705 shares in the company, valued at $37,365,315.15. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Elizabeth B. Chandler sold 14,201 shares of the company’s stock in a transaction dated Wednesday, February 25th. The shares were sold at an average price of $59.36, for a total transaction of $842,971.36. Following the transaction, the insider owned 55,977 shares in the company, valued at approximately $3,322,794.72. The trade was a 20.24% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 69,435 shares of company stock valued at $4,321,384 over the last quarter. 4.47% of the stock is currently owned by corporate insiders.

Rollins Trading Up 0.1%

ROL opened at $53.26 on Wednesday. Rollins, Inc. has a 1-year low of $49.73 and a 1-year high of $66.14. The stock has a market capitalization of $25.67 billion, a PE ratio of 48.86, a PEG ratio of 3.28 and a beta of 0.80. The company has a current ratio of 0.60, a quick ratio of 0.55 and a debt-to-equity ratio of 0.35. The firm has a 50-day moving average price of $60.11 and a two-hundred day moving average price of $59.10.

Rollins (NYSE:ROL) last released its quarterly earnings results on Wednesday, February 11th. The business services provider reported $0.25 EPS for the quarter, missing the consensus estimate of $0.27 by ($0.02). The company had revenue of $912.91 million for the quarter, compared to the consensus estimate of $925.08 million. Rollins had a net margin of 14.00% and a return on equity of 38.16%. Rollins’s revenue for the quarter was up 9.7% compared to the same quarter last year. During the same period last year, the company earned $0.22 earnings per share. As a group, equities analysts anticipate that Rollins, Inc. will post 1.09 earnings per share for the current fiscal year.

Rollins Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Tuesday, March 10th. Stockholders of record on Wednesday, February 25th were paid a $0.1825 dividend. This represents a $0.73 annualized dividend and a dividend yield of 1.4%. The ex-dividend date of this dividend was Wednesday, February 25th. Rollins’s dividend payout ratio (DPR) is 66.97%.

Rollins Company Profile

Rollins, Inc (NYSE: ROL) is a provider of pest and termite control services operating through a network of subsidiaries and franchises. Headquartered in Atlanta, Georgia, the company offers a broad range of pest management solutions for both residential and commercial customers, positioning itself as a specialist in protecting property and public health from pests and vectors.

Its service offerings include general pest control, termite inspection and treatment, bed bug remediation, mosquito and vector control, wildlife exclusion, and related specialty services.