Legacy Wealth Asset Management LLC grew its holdings in ServiceNow, Inc. (NYSE:NOW – Free Report) by 428.0% in the fourth quarter, HoldingsChannel reports. The institutional investor owned 11,610 shares of the information technology services provider’s stock after acquiring an additional 9,411 shares during the period. Legacy Wealth Asset Management LLC’s holdings in ServiceNow were worth $1,779,000 at the end of the most recent reporting period.
Several other institutional investors have also made changes to their positions in the business. Kilter Group LLC bought a new position in ServiceNow during the second quarter worth about $25,000. IAG Wealth Partners LLC grew its stake in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares during the period. Total Investment Management Inc. bought a new stake in shares of ServiceNow in the 2nd quarter valued at approximately $31,000. Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% in the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock worth $29,000 after buying an additional 15 shares in the last quarter. Finally, Wealth Watch Advisors INC acquired a new position in shares of ServiceNow in the 3rd quarter worth approximately $29,000. 87.18% of the stock is currently owned by institutional investors and hedge funds.
Key Headlines Impacting ServiceNow
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Management and “smart money” are buying into the weakness — ServiceNow has been repurchasing shares and insiders/large investors see the pullback as an opportunity, which supports the stock. The Smart Money Is Buying the Tech Stocks Retail Investors Are Panic-Selling
- Positive Sentiment: Nvidia CEO Jensen Huang’s vision for ubiquitous AI agents is cited as complementary to ServiceNow’s workflow- and agent-focused platform, reinforcing the company’s long-term TAM narrative. Nvidia’s CEO Just Delivered Fantastic News for Investors in This Beaten‑Down AI Stock
- Positive Sentiment: Analyst support: Citizens reaffirmed a Market Outperform rating and a $260 price target, citing ServiceNow’s architecture, customer relationships and an “AI Control Tower” positioning — a bullish institutional signal. Why Citizens Remains Bullish On ServiceNow, Inc. (NOW)
- Positive Sentiment: Platform ecosystem expansion: Novaworks launched an AI-native HCM (Total Workforce Management) built on ServiceNow and raised $8M with participation from ServiceNow Ventures — a sign of platform-driven monetization opportunities. Novaworks AI HR Platform Expands ServiceNow Total Workforce Narrative
- Positive Sentiment: Customer traction: Coforge deployed ServiceNow’s AI-led HR platform to modernize employee experience, demonstrating continued enterprise demand and real-world AI deployments. Coforge deploys ServiceNow’s AI-led HR platform to modernise employee experience
- Neutral Sentiment: Comparisons to peers (MongoDB) highlight differing growth visibility and monetization pace — useful for relative valuation debates but not an immediate catalyst. MongoDB vs. ServiceNow: Which AI Software Stock Has Greater Upside?
- Neutral Sentiment: Company strategy piece: coverage on ServiceNow’s “billion‑dollar bet” to address AI anxiety explains management’s heavier investment to reassure customers — potential upside if it restores confidence, but execution and timing are uncertain. ServiceNow’s Billion-Dollar Bet to Counter AI Anxiety
- Negative Sentiment: Broader SaaS/AI sell-off remains a headwind: several commentaries note that NOW has been swept into a sector-wide decline, pressuring the multiple despite improving fundamentals — a key near-term risk for the stock. Why I’m Buying ServiceNow Stock While Everyone Else Is Panicking About AI Disruption
ServiceNow Price Performance
ServiceNow (NYSE:NOW – Get Free Report) last issued its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The company had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. During the same quarter in the previous year, the company earned $0.73 EPS. ServiceNow’s revenue was up 20.7% on a year-over-year basis. Research analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.
Analysts Set New Price Targets
A number of research analysts have issued reports on NOW shares. Royal Bank Of Canada cut their price objective on ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a report on Monday, February 9th. DA Davidson reiterated a “buy” rating and set a $220.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. TD Cowen cut their price target on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating for the company in a report on Thursday, January 29th. Argus upgraded shares of ServiceNow to a “strong-buy” rating in a research report on Wednesday, February 4th. Finally, Guggenheim raised shares of ServiceNow from a “sell” rating to a “neutral” rating in a research note on Tuesday, December 16th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, ServiceNow has a consensus rating of “Moderate Buy” and an average target price of $192.61.
Read Our Latest Research Report on ServiceNow
Insiders Place Their Bets
In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of ServiceNow stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total transaction of $151,755.00. Following the completion of the sale, the director owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. The trade was a 3.13% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. This trade represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 16,237 shares of company stock valued at $1,697,162. Company insiders own 0.34% of the company’s stock.
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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