NIKE (NYSE:NKE – Free Report) had its price objective lowered by UBS Group from $62.00 to $58.00 in a report published on Thursday,Benzinga reports. The firm currently has a neutral rating on the footwear maker’s stock.
Several other research analysts also recently issued reports on NKE. Robert W. Baird reduced their price target on shares of NIKE from $93.00 to $85.00 and set an “outperform” rating on the stock in a research report on Friday, December 19th. Telsey Advisory Group lowered their price objective on shares of NIKE from $75.00 to $72.00 and set a “market perform” rating for the company in a research report on Friday, December 19th. Truist Financial set a $69.00 target price on shares of NIKE in a research note on Wednesday, January 14th. Oppenheimer reiterated an “outperform” rating on shares of NIKE in a research report on Wednesday, December 17th. Finally, Bank of America decreased their price target on shares of NIKE from $84.00 to $73.00 and set a “buy” rating on the stock in a research note on Friday, December 19th. Twenty-two analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, NIKE currently has a consensus rating of “Moderate Buy” and an average price target of $73.87.
Read Our Latest Research Report on NIKE
NIKE Trading Down 2.0%
NIKE (NYSE:NKE – Get Free Report) last posted its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 EPS for the quarter, topping analysts’ consensus estimates of $0.37 by $0.16. The company had revenue of $12.43 billion for the quarter, compared to analyst estimates of $12.19 billion. NIKE had a return on equity of 18.43% and a net margin of 5.43%.The business’s revenue was up .6% on a year-over-year basis. During the same quarter in the previous year, the firm earned $0.78 earnings per share. Analysts expect that NIKE will post 2.05 EPS for the current fiscal year.
NIKE Dividend Announcement
The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, April 1st. Shareholders of record on Monday, March 2nd will be issued a dividend of $0.41 per share. This represents a $1.64 annualized dividend and a yield of 3.1%. The ex-dividend date of this dividend is Monday, March 2nd. NIKE’s payout ratio is currently 96.47%.
Insider Activity
In other NIKE news, CEO Elliott Hill bought 16,388 shares of NIKE stock in a transaction dated Monday, December 29th. The shares were bought at an average price of $61.10 per share, with a total value of $1,001,306.80. Following the purchase, the chief executive officer owned 241,587 shares of the company’s stock, valued at $14,760,965.70. This trade represents a 7.28% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, Director Timothy D. Cook purchased 50,000 shares of the stock in a transaction dated Monday, December 22nd. The shares were acquired at an average price of $58.97 per share, with a total value of $2,948,500.00. Following the transaction, the director owned 105,480 shares in the company, valued at $6,220,155.60. This trade represents a 90.12% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last quarter, insiders have acquired 75,079 shares of company stock valued at $4,449,887. 0.80% of the stock is currently owned by insiders.
Institutional Trading of NIKE
Several institutional investors and hedge funds have recently made changes to their positions in the business. Vanguard Group Inc. boosted its position in shares of NIKE by 1.5% in the 4th quarter. Vanguard Group Inc. now owns 116,993,541 shares of the footwear maker’s stock worth $7,453,658,000 after purchasing an additional 1,702,342 shares during the last quarter. State Street Corp increased its holdings in NIKE by 2.2% in the fourth quarter. State Street Corp now owns 59,315,606 shares of the footwear maker’s stock valued at $3,802,807,000 after purchasing an additional 1,275,494 shares during the last quarter. Capital World Investors increased its holdings in NIKE by 16.2% in the fourth quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after purchasing an additional 6,830,938 shares during the last quarter. J. Stern & Co. LLP lifted its stake in NIKE by 49,010.4% in the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock valued at $3,061,555,000 after buying an additional 47,956,692 shares during the period. Finally, Geode Capital Management LLC lifted its stake in NIKE by 0.9% in the fourth quarter. Geode Capital Management LLC now owns 26,442,879 shares of the footwear maker’s stock valued at $1,677,251,000 after buying an additional 233,925 shares during the period. Institutional investors own 64.25% of the company’s stock.
More NIKE News
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Retail checks show continued strength for Nike running shoes at Dick’s Sporting Goods, suggesting product-level momentum that can help near-term sales. Truist checks indicate Nike running shoes continue strong sales at Dick’s Sporting Goods
- Positive Sentiment: BTIG reiterated a Buy rating despite trimming its price target (shows some firms still see significant upside based on Nike’s brand and margin potential). NIKE had its price target lowered by BTIG Research from $100.00 to $90.00
- Neutral Sentiment: Analyst and market commentary pieces are comparing Nike to peers (Lululemon, Tapestry) to evaluate relative upside; these stories provide context but are not immediate catalysts. Better Stock to Buy Right Now: Nike vs. Lululemon
- Neutral Sentiment: Coverage and analyst insight roundups are circulating (e.g., Globe and Mail), which help shape sentiment but don’t add new financial data. Analysts Offer Insights on Consumer Cyclical Companies: Williams-Sonoma (WSM) and Nike (NKE)
- Neutral Sentiment: Increased intraday trading activity has drawn attention to Nike’s weight in major indices (not a direct fundamental change but can amplify moves). Nike, Inc. (NYSE:NKE) Stock Activity Raises Interest In Dow Jones Index
- Negative Sentiment: Multiple analysts trimmed price targets and forecasts in a short span (TipRanks notes three cuts in one day), signaling reduced confidence in near-term consistency and visibility. Nike Stock Gets 3 Price Forecast Cuts in 1 Day as Analysts Caution It’s ‘Lacking in Consistency and Visibility’
- Negative Sentiment: UBS cut its price target and moved to a Neutral stance after channel checks showed “lackluster” global sales momentum; UBS expects headline results to be roughly in-line and not shift sentiment. Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
- Negative Sentiment: Macro/geopolitical risks (Middle East conflict) raise logistical and cost pressure concerns for global consumer supply chains, adding downside risk to retailer earnings. How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
- Negative Sentiment: Comparative analysis pieces (e.g., Forbes on Tapestry) argue peers may outpace Nike in 2026, which can pressure relative valuation if investors rotate to perceived faster growers. Why Tapestry Might Outpace Nike In 2026
NIKE Company Profile
Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.
The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).
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