ServiceNow, Inc. $NOW Shares Acquired by Grant Private Wealth Management Inc

Grant Private Wealth Management Inc increased its position in ServiceNow, Inc. (NYSE:NOW) by 389.4% in the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 12,220 shares of the information technology services provider’s stock after purchasing an additional 9,723 shares during the quarter. ServiceNow accounts for 1.1% of Grant Private Wealth Management Inc’s portfolio, making the stock its 18th largest position. Grant Private Wealth Management Inc’s holdings in ServiceNow were worth $1,872,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Kilter Group LLC acquired a new position in shares of ServiceNow in the second quarter worth about $25,000. IAG Wealth Partners LLC grew its stake in ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Bogart Wealth LLC grew its stake in ServiceNow by 93.8% during the 3rd quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares in the last quarter. Wealth Watch Advisors INC purchased a new stake in ServiceNow during the 3rd quarter worth approximately $29,000. Finally, Total Investment Management Inc. purchased a new stake in ServiceNow during the 2nd quarter worth approximately $31,000. 87.18% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

Several equities analysts have recently commented on the company. BTIG Research reiterated a “buy” rating and set a $200.00 target price on shares of ServiceNow in a research note on Thursday, January 29th. Jefferies Financial Group dropped their price target on shares of ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a research note on Friday, January 23rd. The Goldman Sachs Group set a $216.00 price target on shares of ServiceNow in a report on Monday, February 2nd. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Finally, Robert W. Baird set a $175.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $192.61.

ServiceNow Price Performance

NYSE NOW opened at $113.19 on Friday. ServiceNow, Inc. has a 52 week low of $98.00 and a 52 week high of $211.48. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The stock has a market cap of $118.40 billion, a price-to-earnings ratio of 67.86, a price-to-earnings-growth ratio of 1.92 and a beta of 0.99. The company has a 50-day moving average price of $116.55 and a two-hundred day moving average price of $153.54.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business’s revenue for the quarter was up 20.7% compared to the same quarter last year. During the same quarter in the previous year, the company posted $0.73 earnings per share. Analysts forecast that ServiceNow, Inc. will post 8.93 EPS for the current year.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: BNP Paribas upgraded ServiceNow to Outperform and set a $140 price target, citing the company’s expanding AI positioning — a catalyst that has driven earlier session gains. ServiceNow (NOW) Gets Upgraded to Outperform From Neutral by BNP Paribas
• Positive Sentiment: ServiceNow is accelerating AI adoption through partnerships (Microsoft, OpenAI and others), which management and analysts say is boosting enterprise deal activity and revenue outlook. That supports the company’s long-term growth thesis. ServiceNow Expands AI Reach via Partnerships: More Upside Ahead?
• Positive Sentiment: ServiceNow and Cohesity announced a strategic alliance to provide resilient recovery for AI agents and mission-critical workflows — a product tie-up that can deepen enterprise stickiness and address customer concerns about AI reliability. Cohesity and ServiceNow Deliver Real-Time Recovery for Enterprise AI Agents
• Neutral Sentiment: Zacks and Yahoo pieces note that NOW is a “trending” stock — useful background on investor attention but not new fundamental news. ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
• Neutral Sentiment: Broader industry commentary (Snowflake CEO interview; debates about AI-driven unemployment) is keeping AI narratives in focus but is peripheral to NOW’s near-term earnings execution. Sridhar Ramaswamy, Snowflake CEO: A Fortt Knox Update
• Negative Sentiment: An article in The Information highlights a Cohesity CIO argument that AI-driven products could cannibalize revenues for vendors like ServiceNow and Splunk — a direct competitive-risk narrative that can pressure multiples if investors believe AI accelerates vendor disintermediation. Cohesity CIO Shows How AI Can Eat Into Revenues of ServiceNow, Splunk
• Negative Sentiment: Separately, internal warnings from executives about AI-driven disruption (e.g., public comments about job impacts) feed cautious sentiment and could amplify volatility as investors reassess structural risks to enterprise spending patterns. ServiceNow CEO delivers a troubling AI warning to new grads

Insider Activity at ServiceNow

In other ServiceNow news, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction on Monday, February 23rd. The stock was sold at an average price of $101.77, for a total transaction of $376,141.92. Following the sale, the insider owned 8,061 shares of the company’s stock, valued at $820,367.97. The trade was a 31.44% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the business’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider owned 26,314 shares of the company’s stock, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock worth $1,697,162 in the last three months. 0.34% of the stock is owned by company insiders.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.