14,596 Shares in Apple Inc. $AAPL Purchased by KERR FINANCIAL PLANNING Corp

KERR FINANCIAL PLANNING Corp acquired a new position in Apple Inc. (NASDAQ:AAPL) during the third quarter, HoldingsChannel reports. The institutional investor acquired 14,596 shares of the iPhone maker’s stock, valued at approximately $3,930,000. Apple accounts for 5.4% of KERR FINANCIAL PLANNING Corp’s portfolio, making the stock its 4th biggest position.

Other institutional investors and hedge funds have also made changes to their positions in the company. Alexander Labrunerie & CO. Inc. lifted its holdings in shares of Apple by 2.4% during the third quarter. Alexander Labrunerie & CO. Inc. now owns 108,095 shares of the iPhone maker’s stock valued at $27,524,000 after purchasing an additional 2,487 shares during the last quarter. LWM Advisory Services LLC grew its stake in shares of Apple by 3.1% in the 3rd quarter. LWM Advisory Services LLC now owns 30,022 shares of the iPhone maker’s stock worth $7,648,000 after buying an additional 908 shares during the last quarter. Manhattan West Asset Management LLC grew its stake in shares of Apple by 0.6% in the 3rd quarter. Manhattan West Asset Management LLC now owns 62,414 shares of the iPhone maker’s stock worth $15,893,000 after buying an additional 356 shares during the last quarter. Burkett Financial Services LLC increased its position in Apple by 0.4% during the 3rd quarter. Burkett Financial Services LLC now owns 14,471 shares of the iPhone maker’s stock valued at $3,685,000 after buying an additional 52 shares in the last quarter. Finally, Magnolia Wealth Management LLC purchased a new position in Apple during the third quarter valued at $677,000. Institutional investors own 67.73% of the company’s stock.

Analyst Ratings Changes

Several research firms have commented on AAPL. Sanford C. Bernstein reissued an “outperform” rating on shares of Apple in a report on Wednesday, March 4th. Stifel Nicolaus set a $330.00 price target on Apple in a research report on Monday, March 2nd. Citigroup reiterated a “buy” rating and issued a $315.00 price target (down from $330.00) on shares of Apple in a research note on Tuesday, January 20th. Oppenheimer reissued a “market perform” rating on shares of Apple in a research report on Friday, January 30th. Finally, Evercore restated an “outperform” rating on shares of Apple in a research note on Monday, March 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $297.58.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

• Positive Sentiment: China iPhone demand is accelerating — iPhone sales in the first nine weeks of 2026 jumped ~23%, outpacing a weak overall market and supporting revenue growth and regional resilience. Apple’s China smartphone sales jump 23% to start 2026, bucking industry trend
• Positive Sentiment: Legal win for Apple Watch — a U.S. trade‑tribunal judge preliminarily ruled Apple’s redesigned watches do not infringe Masimo patents, blocking a fresh import ban and removing a regulatory/legal overhang on watch sales. Apple fends off bid for new Apple Watch import ban at US trade tribunal
• Positive Sentiment: AI & services monetization helping the top line — reports estimate Apple earned roughly $900M from AI-related activity last year with App Store fees a growing recurring revenue stream projected to approach $1B. This underpins the services/AI revenue narrative even as hardware competition intensifies. Apple Made $900M From AI Last Year While Rivals Burned Through Cash
• Positive Sentiment: Product & ecosystem updates — Apple refreshed AirPods Max and closed a MotionVFX deal to deepen creator tools and services, supporting wearables and services revenue opportunities. The Morning After: Apple’s surprise AirPods Max refresh – Engadget Apple’s MotionVFX Deal Deepens Creator Studio And Services Ecosystem
• Neutral Sentiment: App Store fee cut in China — Apple trimmed its mainland China App Store commission to 25%, a regulatory concession that helps local relations and may boost app ecosystem activity but could modestly reduce services take‑rate. Apple (AAPL) Stock Rises as Tim Cook Tours China Amid App Store Fee Reduction to 25%
• Neutral Sentiment: Tim Cook’s China visit raises confidence in market strategy — management’s high‑visibility trip and messaging reduce geopolitical uncertainty in a key market but don’t immediately change fundamentals. Apple Stock (AAPL) Opinions on Tim Cook’s China Visit
• Negative Sentiment: Security alert — Apple urged users to update iOS after discovery of new spyware able to take over older iPhones; heightened security risk can hurt user trust and raise support/cost issues. Apple issues iPhone spyware alert to users
• Negative Sentiment: Insider selling & capex signal concerns — disclosures show sustained insider sales and reports note Apple is the only “Mag 7” firm with declining capex, which some investors view as underinvestment for long‑term AI and hardware initiatives. Apple Stock (AAPL) Opinions on Tim Cook’s China Visit (insider data) Fun Fact: Apple (AAPL) Is the Only Mag 7 Company Whose Capex Is Declining
• Negative Sentiment: Supply‑chain shift risk — TSMC reporting Nvidia as its largest customer highlights industry re‑ranking in AI compute demand; TSMC’s shift toward Nvidia could signal lower relative wafer demand from Apple over time. TSMC: Nvidia Overtakes Apple as Top Customer
• Neutral Sentiment: Short‑interest data shows anomalies — filings today show effectively zero reported short interest (likely a data error), so no clear short‑pressure signal from short positions. Market data (short interest summary)

Apple Trading Down 0.4%

Shares of NASDAQ:AAPL opened at $248.96 on Friday. The company has a market cap of $3.66 trillion, a P/E ratio of 31.47, a PEG ratio of 2.23 and a beta of 1.10. The company has a debt-to-equity ratio of 0.87, a current ratio of 0.97 and a quick ratio of 0.94. Apple Inc. has a 1 year low of $169.21 and a 1 year high of $288.62. The stock’s fifty day moving average price is $261.22 and its 200-day moving average price is $261.86.

Apple (NASDAQ:AAPL) last released its quarterly earnings data on Thursday, January 29th. The iPhone maker reported $2.84 EPS for the quarter, beating the consensus estimate of $2.67 by $0.17. Apple had a return on equity of 159.94% and a net margin of 27.04%.The company had revenue of $143.76 billion for the quarter, compared to analysts’ expectations of $138.25 billion. During the same period last year, the firm posted $2.40 earnings per share. Apple’s revenue was up 15.7% compared to the same quarter last year. Sell-side analysts expect that Apple Inc. will post 7.28 earnings per share for the current year.

Apple Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, February 12th. Stockholders of record on Monday, February 9th were issued a dividend of $0.26 per share. This represents a $1.04 dividend on an annualized basis and a dividend yield of 0.4%. The ex-dividend date of this dividend was Monday, February 9th. Apple’s dividend payout ratio (DPR) is presently 13.15%.

Apple Profile

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.