ServiceNow, Inc. $NOW Shares Purchased by Jacobs & Co. CA

Jacobs & Co. CA boosted its position in shares of ServiceNow, Inc. (NYSE:NOW) by 477.3% during the fourth quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 60,245 shares of the information technology services provider’s stock after purchasing an additional 49,809 shares during the quarter. Jacobs & Co. CA’s holdings in ServiceNow were worth $9,228,000 at the end of the most recent reporting period.

Several other large investors also recently bought and sold shares of NOW. Kilter Group LLC acquired a new stake in ServiceNow in the 2nd quarter valued at about $25,000. IAG Wealth Partners LLC lifted its holdings in shares of ServiceNow by 200.0% in the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares in the last quarter. Bogart Wealth LLC grew its position in shares of ServiceNow by 93.8% in the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares during the last quarter. Wealth Watch Advisors INC purchased a new position in shares of ServiceNow during the 3rd quarter worth approximately $29,000. Finally, Total Investment Management Inc. purchased a new position in shares of ServiceNow during the 2nd quarter worth approximately $31,000. Institutional investors and hedge funds own 87.18% of the company’s stock.

Insider Activity at ServiceNow

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction dated Thursday, February 12th. The stock was sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. This trade represents a 3.13% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of ServiceNow stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the transaction, the insider directly owned 11,757 shares in the company, valued at $1,245,419.01. This represents a 45.06% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is owned by insiders.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Big-picture AI partnerships (Microsoft, OpenAI and others) are accelerating product adoption and enterprise deals, reinforcing ServiceNow’s revenue growth outlook and long-term AI thesis. ServiceNow Expands AI Reach via Partnerships: More Upside Ahead?
• Positive Sentiment: ServiceNow reported solid Q4 results (20.7% revenue growth, EPS beat, strong renewals and large remaining performance obligations), supporting the case for durable subscription revenue. NOW trading background & earnings
• Positive Sentiment: New strategic partnership with Cohesity targets resilient, enterprise-grade recovery for autonomous AI agents — could deepen stickiness of AI workflows and create cross-sell opportunities. Cohesity and ServiceNow Deliver Real-Time Recovery for Enterprise AI Agents
• Positive Sentiment: ServiceNow expanded distribution with Carahsoft to reach broader commercial and industrial markets in North America, which could accelerate sales cycles in public sector and commercial segments. ServiceNow Expands Carahsoft Partnership
• Positive Sentiment: BNP Paribas upgraded NOW to Outperform and set a $140 target; high-profile bullish mentions (Jim Cramer) are supporting investor interest in the pullback as a buying opportunity. ServiceNow Gets Upgraded to Outperform
• Neutral Sentiment: Social and analyst debate is active — Quiver/online commentary highlights mixed sentiment: earnings resilience and insider buys but also broad analyst price-target dispersion. Market reaction remains divided. QuiverQuant discussion
• Neutral Sentiment: Smaller regional news (RapDev ranking) is unlikely to move NOW’s stock materially but reflects broader partner ecosystem momentum. RapDev Boston Globe ranking
• Negative Sentiment: Competition and attrition risk: eight ex-ServiceNow salespeople were hired by startup Serval, highlighting sales talent leakage at a time when go-to-market execution matters. Eight ex-ServiceNow salespeople poached
• Negative Sentiment: CEO comments warning of AI-driven unemployment for new grads have generated negative headlines and PR risk; such rhetoric can feed investor uncertainty about near-term adoption dislocations and regulatory scrutiny. ServiceNow CEO warns on AI unemployment
• Negative Sentiment: Large institutional rebalancing (notably big reductions reported at some asset managers) increases supply risk and added downward pressure during the recent pullback. QuiverQuant institutional flows

ServiceNow Stock Performance

Shares of NOW stock opened at $113.79 on Thursday. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The firm has a market capitalization of $119.03 billion, a price-to-earnings ratio of 68.22, a price-to-earnings-growth ratio of 1.97 and a beta of 0.99. ServiceNow, Inc. has a one year low of $98.00 and a one year high of $211.48. The company has a 50 day moving average price of $117.22 and a 200 day moving average price of $153.82.

ServiceNow (NYSE:NOW) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The company had revenue of $3.57 billion for the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s revenue for the quarter was up 20.7% on a year-over-year basis. During the same quarter last year, the business earned $0.73 EPS. Sell-side analysts anticipate that ServiceNow, Inc. will post 8.93 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of equities research analysts recently issued reports on the company. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $200.00 target price on shares of ServiceNow in a research note on Thursday, January 29th. Canaccord Genuity Group set a $200.00 target price on shares of ServiceNow in a research report on Thursday, January 29th. Jefferies Financial Group cut their price target on ServiceNow from $230.00 to $175.00 and set a “buy” rating for the company in a report on Friday, January 23rd. KeyCorp reduced their price target on ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a research note on Thursday, January 29th. Finally, Macquarie Infrastructure decreased their price objective on ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $192.61.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.