Analysts’ Weekly Ratings Changes for Coupang (CPNG)

Several analysts have recently updated their ratings and price targets for Coupang (NYSE: CPNG):

• 3/14/2026 – Coupang was downgraded by Wall Street Zen from “hold” to “strong sell”.
• 3/2/2026 – Coupang was downgraded by Weiss Ratings from “hold (c)” to “sell (d+)”.
• 3/2/2026 – Coupang had its “underperform” rating reaffirmed by Sanford C. Bernstein.
• 3/2/2026 – Coupang had its price target raised by Barclays PLC from $23.00 to $24.00. They now have an “overweight” rating on the stock.
• 3/2/2026 – Coupang had its price target lowered by Nomura from $22.00 to $20.00. They now have a “neutral” rating on the stock.
• 3/2/2026 – Coupang had its price target lowered by Morgan Stanley from $31.00 to $29.00. They now have an “overweight” rating on the stock.
• 2/27/2026 – Coupang had its price target lowered by Mizuho from $32.00 to $25.00. They now have a “neutral” rating on the stock.
• 2/19/2026 – Coupang was given a new $25.00 price target by UBS Group AG.
• 2/19/2026 – Coupang had its price target lowered by Barclays PLC from $40.00 to $23.00. They now have an “overweight” rating on the stock.
• 2/10/2026 – Coupang had its price target lowered by Citigroup Inc. from $27.00 to $24.00. They now have a “buy” rating on the stock.
• 2/5/2026 – Coupang is now covered by Sanford C. Bernstein. They set an “underperform” rating and a $17.00 price target on the stock.
• 1/21/2026 – Coupang had its “hold (c)” rating reaffirmed by Weiss Ratings.

Insider Activity

In related news, CAO Jonathan D. Lee sold 2,679 shares of the stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $23.62, for a total value of $63,277.98. Following the sale, the chief accounting officer owned 122,096 shares of the company’s stock, valued at $2,883,907.52. This trade represents a 2.15% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Neil Mehta acquired 3,000,000 shares of the business’s stock in a transaction that occurred on Thursday, March 12th. The stock was purchased at an average price of $18.68 per share, for a total transaction of $56,040,000.00. Following the completion of the transaction, the director owned 52,978,114 shares in the company, valued at $989,631,169.52. The trade was a 6.00% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders have bought 7,350,104 shares of company stock valued at $136,566,051 in the last 90 days. Insiders own 12.78% of the company’s stock.

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.