Fort Point Capital Partners LLC Sells 11,498 Shares of Salesforce Inc. $CRM

Fort Point Capital Partners LLC trimmed its position in Salesforce Inc. (NYSE:CRM) by 89.4% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 1,363 shares of the CRM provider’s stock after selling 11,498 shares during the quarter. Fort Point Capital Partners LLC’s holdings in Salesforce were worth $324,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Marquette Asset Management LLC bought a new stake in Salesforce in the 3rd quarter valued at $26,000. Evolution Wealth Management Inc. bought a new position in shares of Salesforce during the 2nd quarter worth about $27,000. Texas Capital Bancshares Inc TX bought a new position in shares of Salesforce during the 3rd quarter worth about $28,000. Country Trust Bank boosted its position in shares of Salesforce by 658.8% during the 2nd quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock valued at $35,000 after acquiring an additional 112 shares in the last quarter. Finally, Capital A Wealth Management LLC increased its stake in Salesforce by 40.9% in the second quarter. Capital A Wealth Management LLC now owns 155 shares of the CRM provider’s stock valued at $41,000 after acquiring an additional 45 shares during the period. 80.43% of the stock is owned by institutional investors.

Wall Street Analyst Weigh In

CRM has been the subject of several recent research reports. Oppenheimer dropped their price target on shares of Salesforce from $275.00 to $250.00 and set an “outperform” rating for the company in a research report on Thursday, February 26th. UBS Group lowered their price objective on Salesforce from $260.00 to $200.00 and set a “neutral” rating on the stock in a research note on Tuesday, February 17th. JPMorgan Chase & Co. dropped their target price on Salesforce from $365.00 to $320.00 and set an “overweight” rating for the company in a report on Thursday, February 26th. Wells Fargo & Company cut their target price on Salesforce from $235.00 to $210.00 and set an “equal weight” rating for the company in a research report on Thursday, February 26th. Finally, Weiss Ratings reaffirmed a “hold (c)” rating on shares of Salesforce in a research note on Monday, December 29th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $280.21.

Salesforce Trading Up 2.7%

CRM stock opened at $198.13 on Tuesday. The business has a fifty day moving average price of $209.31 and a 200 day moving average price of $234.58. The company has a debt-to-equity ratio of 0.18, a current ratio of 0.76 and a quick ratio of 0.76. Salesforce Inc. has a fifty-two week low of $174.57 and a fifty-two week high of $296.05. The stock has a market capitalization of $182.87 billion, a price-to-earnings ratio of 25.37, a P/E/G ratio of 1.40 and a beta of 1.29.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, February 25th. The CRM provider reported $3.81 EPS for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. The company had revenue of $11.20 billion for the quarter, compared to analyst estimates of $11.18 billion. Salesforce had a return on equity of 15.38% and a net margin of 17.96%.The business’s revenue was up 12.1% on a year-over-year basis. During the same quarter in the previous year, the firm earned $2.78 earnings per share. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Analysts expect that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, April 23rd. Investors of record on Thursday, April 9th will be given a dividend of $0.44 per share. This is a positive change from Salesforce’s previous quarterly dividend of $0.42. The ex-dividend date is Thursday, April 9th. This represents a $1.76 annualized dividend and a yield of 0.9%. Salesforce’s dividend payout ratio is currently 21.25%.

Salesforce declared that its board has initiated a stock repurchase program on Monday, March 16th that permits the company to buyback $25.00 billion in outstanding shares. This buyback authorization permits the CRM provider to buy up to 14.1% of its shares through open market purchases. Shares buyback programs are often an indication that the company’s board believes its shares are undervalued.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce commenced a historic $25 billion accelerated share repurchase (ASR), delivering ~103 million shares as the initial prepayment — the company says this is the largest-ever ASR and represents immediate execution of half of a $50 billion aggregate repurchase authorization. This reduces float and signals management confidence. Salesforce Commences Largest-Ever $25 Billion Accelerated Share Repurchase — BusinessWire
• Positive Sentiment: The Board authorized a $25 billion share-repurchase plan (up to ~14.1% of shares) via open-market purchases, reinforcing the buyback commitment and suggesting the board views the shares as undervalued. RTT News — Stock Buybacks
• Positive Sentiment: Multiple outlets flagged the ASR launch and framed it as the largest in history, which drew buying interest and headlines boosting sentiment around Salesforce’s AI-led growth strategy paired with a large capital-return program. Salesforce commences $25B share buyback amid AI growth focus — Seeking Alpha
• Positive Sentiment: Independent coverage reports the stock climbed on the historic $25B ASR launch, amplifying momentum from the buyback news. Blockonomi — Salesforce Stock Climbs on Historic $25B ASR
• Positive Sentiment: Notable value investors showed interest in recent quarters, with coverage noting portfolio purchases (e.g., Bill Nygren) that can lend credibility to the long case. 247WallSt — Bill Nygren Bought These Value Gems
• Neutral Sentiment: Market commentary and retail interest pieces note heavy search and discussion around CRM and summarize bullish theses from forums and retail research — useful for gauging retail momentum but not a direct catalyst. Zacks — Investors Heavily Search Salesforce
• Neutral Sentiment: Several commentary pieces recap bullish value arguments and forum-based theses on whether CRM is a buy; these provide context but largely echo the buyback and AI-growth story. Yahoo Finance — Is Salesforce A Good Stock To Buy?
• Neutral Sentiment: J.P. Morgan published an options-focused piece outlining trading strategies around geopolitical uncertainty (Iran) that references CRM as an options play; this is tactical market commentary rather than fundamental company news. Seeking Alpha — J.P. Morgan Options Play

Insider Transactions at Salesforce

In related news, Director David Blair Kirk bought 1,936 shares of Salesforce stock in a transaction dated Wednesday, December 17th. The shares were bought at an average cost of $258.64 per share, for a total transaction of $500,727.04. Following the completion of the transaction, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This trade represents a 22.15% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, Director Neelie Kroes sold 3,893 shares of the stock in a transaction that occurred on Wednesday, January 14th. The shares were sold at an average price of $238.70, for a total transaction of $929,259.10. Following the sale, the director directly owned 7,299 shares in the company, valued at $1,742,271.30. This trade represents a 34.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 3.00% of the stock is owned by corporate insiders.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.