Imperial Brands (LON:IMB) Stock Crosses Below 200 Day Moving Average – Time to Sell?

Posted by Alanna Baker on Mar 15th, 2026

Imperial Brands PLC (LON:IMB – Get Free Report) crossed below its 200-day moving average during trading on Friday . The stock has a 200-day moving average of GBX 3,140.57 and traded as low as GBX 3,107. Imperial Brands shares last traded at GBX 3,197, with a volume of 9,723,144 shares changing hands.

Analyst Upgrades and Downgrades

IMB has been the topic of a number of analyst reports. Panmure Gordon reiterated a “buy” rating and issued a GBX 4,200 price objective on shares of Imperial Brands in a research report on Wednesday, November 19th. Royal Bank Of Canada boosted their price target on shares of Imperial Brands from GBX 2,400 to GBX 2,700 and gave the stock a “sector perform” rating in a research note on Thursday, November 20th. Jefferies Financial Group raised their price objective on shares of Imperial Brands from GBX 3,600 to GBX 3,700 and gave the company a “buy” rating in a research report on Wednesday, November 26th. Finally, Citigroup boosted their target price on Imperial Brands from GBX 3,425 to GBX 3,650 and gave the stock a “buy” rating in a research report on Monday, November 24th. Four equities research analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the stock. According to data from MarketBeat, Imperial Brands currently has a consensus rating of “Moderate Buy” and an average target price of GBX 3,562.50.

Check Out Our Latest Research Report on IMB

Imperial Brands Stock Up 2.2%

The company has a current ratio of 0.74, a quick ratio of 0.41 and a debt-to-equity ratio of 207.21. The firm has a market capitalization of £25.11 billion, a price-to-earnings ratio of 12.82, a price-to-earnings-growth ratio of 16.51 and a beta of 0.15. The firm has a 50 day moving average price of GBX 3,149.12 and a two-hundred day moving average price of GBX 3,140.69.

Insider Buying and Selling at Imperial Brands

In other news, insider Murray McGowan sold 15,955 shares of the stock in a transaction on Monday, February 16th. The shares were sold at an average price of GBX 3,230, for a total value of £515,346.50. Also, insider Stefan Bomhard sold 31,062 shares of the firm’s stock in a transaction on Tuesday, December 16th. The shares were sold at an average price of GBX 3,191, for a total transaction of £991,188.42. Over the last ninety days, insiders have sold 104,183 shares of company stock worth $333,987,496. 0.47% of the stock is currently owned by corporate insiders.