Ulta Beauty (NASDAQ:ULTA) Price Target Cut to $650.00 by Analysts at Oppenheimer

Ulta Beauty (NASDAQ:ULTA) had its target price cut by Oppenheimer from $750.00 to $650.00 in a research report released on Friday morning,Benzinga reports. They currently have an outperform rating on the specialty retailer’s stock.

A number of other equities research analysts also recently commented on the company. Barclays lifted their target price on Ulta Beauty from $680.00 to $712.00 and gave the stock an “overweight” rating in a report on Monday, March 9th. Argus raised their price target on shares of Ulta Beauty from $650.00 to $700.00 and gave the stock a “buy” rating in a research report on Friday, January 2nd. B. Riley Financial restated a “neutral” rating on shares of Ulta Beauty in a research note on Monday, December 8th. Bank of America upped their price objective on shares of Ulta Beauty from $610.00 to $685.00 and gave the company a “neutral” rating in a report on Thursday, January 8th. Finally, JPMorgan Chase & Co. cut their price objective on shares of Ulta Beauty from $800.00 to $750.00 and set an “overweight” rating on the stock in a research note on Friday. One investment analyst has rated the stock with a Strong Buy rating, fifteen have issued a Buy rating, ten have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, Ulta Beauty has a consensus rating of “Moderate Buy” and an average target price of $671.27.

Ulta Beauty Price Performance

Shares of ULTA stock opened at $535.72 on Friday. The firm has a market capitalization of $23.76 billion, a price-to-earnings ratio of 20.90, a price-to-earnings-growth ratio of 2.84 and a beta of 0.82. The business has a fifty day moving average of $665.60 and a 200 day moving average of $586.85. Ulta Beauty has a 1 year low of $323.36 and a 1 year high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last issued its quarterly earnings results on Thursday, March 12th. The specialty retailer reported $8.01 EPS for the quarter, topping analysts’ consensus estimates of $7.93 by $0.08. The company had revenue of $3.90 billion during the quarter, compared to analysts’ expectations of $3.81 billion. Ulta Beauty had a return on equity of 44.44% and a net margin of 9.31%.The firm’s revenue was up 11.8% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $8.46 EPS. Ulta Beauty has set its FY 2026 guidance at 28.050-28.550 EPS. As a group, equities research analysts expect that Ulta Beauty will post 23.96 earnings per share for the current year.

Institutional Inflows and Outflows

A number of large investors have recently bought and sold shares of the stock. Cary Street Partners Investment Advisory LLC grew its stake in shares of Ulta Beauty by 107.7% during the 2nd quarter. Cary Street Partners Investment Advisory LLC now owns 54 shares of the specialty retailer’s stock worth $25,000 after purchasing an additional 28 shares during the period. Harbor Capital Advisors Inc. purchased a new position in shares of Ulta Beauty during the 3rd quarter valued at approximately $25,000. Fideuram Asset Management Ireland dac acquired a new position in shares of Ulta Beauty in the 4th quarter valued at $25,000. Strengthening Families & Communities LLC boosted its holdings in Ulta Beauty by 4,200.0% during the fourth quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock worth $26,000 after buying an additional 42 shares in the last quarter. Finally, Nalls Sherbakoff Group LLC purchased a new stake in Ulta Beauty during the fourth quarter worth $30,000. 90.39% of the stock is owned by institutional investors and hedge funds.

Ulta Beauty News Roundup

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Q4 top-line beat — net sales rose ~11.8% to about $3.9B, driven by comps and new stores, showing resilient demand. Read More.
• Positive Sentiment: Digital momentum and new channels: Ulta cites AI-driven personalization boosting e‑commerce and is launching a curated assortment on TikTok Shop to reach younger customers. Read More.
• Neutral Sentiment: FY2026 outlook shows growth but slower cadence — management guided to mid-single-digit sales growth (roughly 6–7%) and provided an EPS range; the plan signals continued growth but a deceleration from FY25. Read More.
• Neutral Sentiment: Analysts largely keep positive ratings but are trimming price targets after the print — many firms reaffirm buy/overweight while lowering targets to reflect the more cautious margin/advertising outlook. Read More.
• Negative Sentiment: Margin pressure from rising costs and higher SG&A — operating margin compressed as advertising, incentive compensation and strategic investments increased, squeezing EPS versus last year. Read More.
• Negative Sentiment: Market disappointed by the forward profit signal — investors viewed the FY26 profit/same-store-sales targets and incremental spending as conservative or risk-increasing, triggering heavy selling and analyst target resets. Read More.
• Negative Sentiment: High-volume selloff and volatile sentiment — the post-earnings move has driven large intraday volume and rapid target revisions, increasing short-term downside risk despite longer-term bullish arguments. Read More.

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.