Vivid Seats (NASDAQ:SEAT) Rating Increased to Buy at Craig Hallum

Craig Hallum upgraded shares of Vivid Seats (NASDAQ:SEAT) from a hold rating to a buy rating in a report published on Friday morning, MarketBeat.com reports. Craig Hallum currently has $15.00 price target on the stock.

Several other equities research analysts also recently issued reports on the company. Bank of America restated an “underperform” rating and issued a $5.65 price target on shares of Vivid Seats in a report on Thursday. Weiss Ratings reiterated a “sell (d-)” rating on shares of Vivid Seats in a report on Wednesday, January 21st. Morgan Stanley set a $9.00 price objective on Vivid Seats in a research report on Thursday, December 18th. Deutsche Bank Aktiengesellschaft set a $7.00 target price on Vivid Seats in a research note on Tuesday, January 20th. Finally, Citigroup dropped their target price on shares of Vivid Seats from $13.00 to $10.00 and set a “neutral” rating on the stock in a report on Monday, November 17th. Four equities research analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and a consensus target price of $14.27.

Vivid Seats Price Performance

Shares of SEAT stock opened at $5.90 on Friday. The company has a quick ratio of 0.60, a current ratio of 0.67 and a debt-to-equity ratio of 1.41. Vivid Seats has a 12-month low of $5.06 and a 12-month high of $62.40. The firm has a fifty day moving average of $6.69 and a 200-day moving average of $9.86. The firm has a market capitalization of $63.31 million, a price-to-earnings ratio of -0.09 and a beta of 0.95.

Vivid Seats (NASDAQ:SEAT) last issued its quarterly earnings data on Thursday, March 12th. The company reported ($10.39) EPS for the quarter, missing the consensus estimate of ($1.81) by ($8.58). The business had revenue of $126.81 million for the quarter, compared to analyst estimates of $137.18 million. Vivid Seats had a positive return on equity of 21.28% and a negative net margin of 75.21%. On average, equities research analysts forecast that Vivid Seats will post 0.12 earnings per share for the current year.

Institutional Trading of Vivid Seats

A number of hedge funds and other institutional investors have recently made changes to their positions in SEAT. Boston Partners grew its position in Vivid Seats by 7.2% in the second quarter. Boston Partners now owns 4,784,292 shares of the company’s stock valued at $8,084,000 after purchasing an additional 322,461 shares in the last quarter. Prescott Group Capital Management L.L.C. acquired a new stake in Vivid Seats in the 3rd quarter valued at $1,330,000. AlphaQuest LLC bought a new stake in Vivid Seats during the 3rd quarter worth about $634,000. Plan Group Financial LLC lifted its position in Vivid Seats by 73.9% during the 2nd quarter. Plan Group Financial LLC now owns 102,670 shares of the company’s stock worth $174,000 after buying an additional 43,619 shares in the last quarter. Finally, Capstone Financial Advisors Inc. acquired a new position in shares of Vivid Seats during the 2nd quarter worth about $25,000. 39.92% of the stock is currently owned by institutional investors and hedge funds.

Key Vivid Seats News

Here are the key news stories impacting Vivid Seats this week:

• Positive Sentiment: Craig Hallum upgraded SEAT from “hold” to “buy” and set a $15 price target, signaling conviction from at least one analyst that the stock has meaningful upside. Craig Hallum Upgrade
• Positive Sentiment: Company provided 2026 and Q1 2026 guidance that targets a path back to profitability (FY 2026 adjusted EBITDA $30–$40M; Q1 adj. EBITDA $8–$10M; Q1 cash ~$125–$135M), which investors can view as a roadmap for operational recovery. Earnings Release & Guidance
• Neutral Sentiment: Benchmark lowered its price target from $18 to $10 but kept a “buy” rating — a mixed signal that still implies upside despite weaker near-term results. Benchmark PT Lowered
• Neutral Sentiment: RBC lowered its target from $12 to $8 and moved to “sector perform” — the note reduces near-term enthusiasm but still leaves modeled upside from current levels. RBC Price Target Change
• Negative Sentiment: Q4 results were weak: Marketplace GOV down ~42% YoY, revenue down ~37% YoY, massive non‑cash impairment charges and a net loss of ~$429M for Q4 — the operational decline and impairments triggered the large earnings miss and pressure on equity. Q4 Financials
• Negative Sentiment: Reports say the company’s loan situation is in “deeper distress” after the weak results, highlighting elevated leverage, lower cash (quarter-end cash ~ $103M) and potential creditor concerns that could pressure the stock. Loan Distress Article
• Negative Sentiment: Management disclosed a new app-store/regulatory risk that could raise costs or limit mobile distribution over time — a potential margin headwind for a marketplace that increasingly relies on app engagement. App Store Risk Disclosure

About Vivid Seats

Vivid Seats, traded on NASDAQ under the ticker SEAT, operates an online ticket marketplace that connects buyers and sellers of live event tickets. The company specializes in facilitating purchases for sports games, concerts, theater productions and other entertainment experiences. Through its digital platform and mobile application, Vivid Seats offers real-time access to available tickets, transparent pricing and a 100% Buyer Guarantee, which ensures ticket authenticity and timely delivery.

Founded in 2001 and headquartered in Chicago, Illinois, Vivid Seats has grown from a regional reseller into one of North America’s leading ticket marketplaces.