Wix.com (NASDAQ:WIX) Downgraded by Wall Street Zen to “Hold”

Wall Street Zen downgraded shares of Wix.com (NASDAQ:WIX) from a buy rating to a hold rating in a report released on Sunday morning.

A number of other research firms also recently commented on WIX. UBS Group reiterated a “buy” rating and issued a $145.00 price objective on shares of Wix.com in a report on Friday. B. Riley Financial reaffirmed a “buy” rating and issued a $200.00 price target (down from $230.00) on shares of Wix.com in a research note on Thursday, November 20th. Benchmark reduced their price objective on shares of Wix.com from $185.00 to $140.00 and set a “buy” rating on the stock in a research note on Monday, March 2nd. Weiss Ratings cut shares of Wix.com from a “hold (c-)” rating to a “sell (d)” rating in a report on Friday. Finally, Wells Fargo & Company lowered their target price on shares of Wix.com from $176.00 to $137.00 and set an “overweight” rating for the company in a research note on Thursday. Two research analysts have rated the stock with a Strong Buy rating, seventeen have given a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $145.50.

Wix.com Stock Performance

Wix.com stock opened at $93.89 on Friday. The business’s fifty day moving average is $83.03 and its two-hundred day moving average is $115.60. The firm has a market cap of $5.47 billion, a P/E ratio of 115.91, a P/E/G ratio of 2.02 and a beta of 1.40. Wix.com has a 52 week low of $60.22 and a 52 week high of $191.24.

Wix.com (NASDAQ:WIX) last announced its earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share for the quarter, beating analysts’ consensus estimates of $1.36 by $0.45. Wix.com had a negative return on equity of 70.04% and a net margin of 2.54%.The company had revenue of $524.27 million during the quarter, compared to analyst estimates of $527.69 million. During the same period last year, the company posted $2.10 earnings per share. The firm’s quarterly revenue was up 13.9% compared to the same quarter last year. On average, equities research analysts predict that Wix.com will post 3.65 earnings per share for the current year.

Wix.com announced that its board has initiated a share repurchase program on Wednesday, January 28th that allows the company to buyback $2.00 billion in shares. This buyback authorization allows the information services provider to repurchase up to 40.5% of its shares through open market purchases. Shares buyback programs are often an indication that the company’s board believes its shares are undervalued.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of the stock. Farther Finance Advisors LLC grew its holdings in shares of Wix.com by 122.2% in the 4th quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after acquiring an additional 132 shares in the last quarter. Westside Investment Management Inc. raised its holdings in Wix.com by 100.0% during the third quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock worth $27,000 after acquiring an additional 77 shares in the last quarter. Flagship Harbor Advisors LLC bought a new stake in Wix.com during the fourth quarter worth about $27,000. Geneos Wealth Management Inc. grew its stake in Wix.com by 632.4% in the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock valued at $41,000 after purchasing an additional 215 shares in the last quarter. Finally, Employees Retirement System of Texas increased its position in shares of Wix.com by 129.9% during the 4th quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after purchasing an additional 252 shares during the last quarter. Institutional investors own 81.52% of the company’s stock.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix announced a modified Dutch‑auction tender offer to repurchase up to $1.75 billion of its ordinary shares at $80–$92 per share; the buyback reduces float and creates immediate buying demand, which explains much of the intraday upside. GlobeNewswire Release
• Neutral Sentiment: Q4 results were mixed: Wix beat on EPS ($1.81 vs. $1.36 est.) but revenue was roughly in line / slightly under consensus and margins remain thin; management highlighted AI initiatives, recent M&A and product launches as growth drivers — these items support longer‑term conviction but are partly priced in. Earnings Highlights
• Negative Sentiment: Multiple brokerages trimmed price targets today (Citigroup 150→105, Wells Fargo 176→137, RBC 155→112, Barclays 205→160, Scotiabank 175→125, Needham 140→115). While most maintain Buy/Overweight/Outperform ratings, the cuts signal more cautious near‑term expectations and may limit upside despite the buyback. Benzinga coverage

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.