Roku (NASDAQ:ROKU) Insider Charles Collier Sells 1,715 Shares of Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 1,715 shares of the business’s stock in a transaction that occurred on Thursday, March 5th. The shares were sold at an average price of $100.00, for a total value of $171,500.00. Following the completion of the sale, the insider directly owned 11,131 shares in the company, valued at approximately $1,113,100. The trade was a 13.35% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link.

Charles Collier also recently made the following trade(s):

• On Tuesday, March 3rd, Charles Collier sold 1,715 shares of Roku stock. The stock was sold at an average price of $95.57, for a total transaction of $163,902.55.

Roku Trading Up 2.5%

ROKU traded up $2.42 on Friday, hitting $100.53. 3,990,727 shares of the company were exchanged, compared to its average volume of 4,489,541. The company has a market cap of $14.82 billion, a price-to-earnings ratio of 176.37 and a beta of 1.98. The firm has a 50-day moving average price of $99.24 and a two-hundred day moving average price of $99.48. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. Roku had a net margin of 1.87% and a return on equity of 3.40%. The business had revenue of $1.39 billion for the quarter, compared to analyst estimates of $1.35 billion. During the same period last year, the business earned ($0.24) EPS. The company’s revenue was up 16.1% on a year-over-year basis. Equities analysts expect that Roku, Inc. will post -0.3 EPS for the current year.

Wall Street Analysts Forecast Growth

A number of equities research analysts have recently issued reports on ROKU shares. UBS Group reiterated a “neutral” rating and set a $110.00 price target on shares of Roku in a research report on Friday, February 13th. Rosenblatt Securities raised shares of Roku from a “neutral” rating to a “buy” rating and raised their price target for the stock from $106.00 to $118.00 in a research note on Friday, February 13th. Wells Fargo & Company lifted their price objective on Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a research report on Friday, February 13th. Benchmark reaffirmed a “buy” rating on shares of Roku in a research note on Wednesday, February 4th. Finally, Wall Street Zen upgraded Roku from a “hold” rating to a “buy” rating in a report on Sunday, December 7th. One analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $125.40.

Institutional Investors Weigh In On Roku

Several institutional investors and hedge funds have recently bought and sold shares of the business. Blue Trust Inc. grew its holdings in Roku by 680.0% in the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after buying an additional 204 shares in the last quarter. Aventura Private Wealth LLC bought a new stake in shares of Roku in the 4th quarter worth approximately $26,000. Westfuller Advisors LLC bought a new stake in shares of Roku in the 3rd quarter worth approximately $30,000. WPG Advisers LLC acquired a new stake in Roku during the fourth quarter valued at approximately $31,000. Finally, Safe Harbor Fiduciary LLC acquired a new stake in Roku during the fourth quarter valued at approximately $31,000. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku News Summary

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out “Roklue,” an interactive, gamified discovery feature (launched around the Oscars) designed to drive session time and steer viewers to new shows — a direct play to boost ad impressions and subscriptions. Roku Gamifies Movies and TV Show Lineup With Launch of ‘Roklue’
• Positive Sentiment: Analysts and commentary highlight Roku’s shift to profitability, record free cash flow and raised 2026 revenue targets (~$5.5B), which underpin upward estimate revisions and buy-side interest. ROKU Just Overtook the 200-Day Moving Average
• Positive Sentiment: ROKU has crossed above its 200‑day moving average — a technical signal that can attract momentum traders and supports the current rally. Zacks: Roku Just Overtook the 200-Day Moving Average
• Positive Sentiment: Feature improvements — Roku added a requested Search tool to its Live TV Guide and other discovery tools that should increase FAST engagement and ad monetization over time. Roku finally rolls out Search tool within the Live TV Guide users requested
• Neutral Sentiment: Device discounts (e.g., Roku Stick and a Hisense Roku TV on sale) can boost activations and platform scale but may compress near-term hardware margins — net effect depends on conversion to ads/subs. Hisense 32-Inch Smart Roku TV Drops Under $100
• Neutral Sentiment: Ongoing media coverage and “is it a buy?” pieces reflect growing optimism but also highlight valuation/execution questions; consensus still skews to Moderate Buy with a mid‑$120s target. Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Management outreach: CFO Dan Jedda will speak at Deutsche Bank’s Media/Internet conference next week — could provide incremental color but typically moves the stock only if new guidance or metrics are disclosed. Roku CFO to Participate in Fireside Chat
• Negative Sentiment: Clustered insider selling — multiple insiders (SVP, director, CAO and others) disclosed sales totaling several thousand shares at ~$95–$100. While possibly routine, clustered sales can create short‑term selling pressure and raise investor questions about insider conviction. Insider Form 4 Filings

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.