UBS Group Cuts Asana (NYSE:ASAN) Price Target to $9.00

Asana (NYSE:ASAN) had its price target trimmed by UBS Group from $16.00 to $9.00 in a research note released on Tuesday morning,Benzinga reports. The firm currently has a neutral rating on the stock.

A number of other research analysts have also issued reports on ASAN. Weiss Ratings reiterated a “sell (d-)” rating on shares of Asana in a report on Monday, December 29th. DA Davidson decreased their price target on shares of Asana from $17.00 to $15.00 and set a “neutral” rating for the company in a research report on Wednesday, December 3rd. Morgan Stanley dropped their price target on shares of Asana from $14.00 to $8.00 and set an “underweight” rating for the company in a research note on Tuesday. BTIG Research initiated coverage on shares of Asana in a report on Tuesday, December 16th. They set a “neutral” rating on the stock. Finally, Wall Street Zen raised shares of Asana from a “hold” rating to a “buy” rating in a research note on Sunday, January 11th. One investment analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating, six have assigned a Hold rating and five have issued a Sell rating to the company. According to data from MarketBeat, Asana currently has an average rating of “Hold” and a consensus target price of $12.46.

Asana Stock Up 2.1%

Shares of ASAN opened at $7.91 on Tuesday. The company has a debt-to-equity ratio of 0.19, a quick ratio of 1.40 and a current ratio of 1.40. Asana has a 52 week low of $6.51 and a 52 week high of $19.00. The stock has a market capitalization of $1.88 billion, a price-to-earnings ratio of -9.89 and a beta of 1.01. The stock has a fifty day moving average of $10.06 and a 200-day moving average of $12.51.

Asana (NYSE:ASAN) last issued its earnings results on Monday, March 2nd. The company reported $0.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.07 by $0.01. The business had revenue of $205.57 million during the quarter, compared to analysts’ expectations of $205.13 million. Asana had a negative return on equity of 71.50% and a negative net margin of 23.90%.The business’s revenue was up 9.2% on a year-over-year basis. As a group, sell-side analysts anticipate that Asana will post -1.09 earnings per share for the current fiscal year.

Insider Activity

In related news, COO Anne Raimondi sold 62,165 shares of the business’s stock in a transaction on Monday, December 22nd. The shares were sold at an average price of $14.31, for a total value of $889,581.15. Following the transaction, the chief operating officer owned 702,013 shares in the company, valued at $10,045,806.03. The trade was a 8.13% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Justin Rosenstein sold 850,233 shares of the company’s stock in a transaction on Tuesday, December 9th. The shares were sold at an average price of $15.12, for a total transaction of $12,855,522.96. Following the sale, the director directly owned 210,398 shares in the company, valued at $3,181,217.76. This trade represents a 80.16% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 1,127,448 shares of company stock valued at $16,825,400. 61.28% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Vanguard Group Inc. increased its holdings in Asana by 0.4% in the fourth quarter. Vanguard Group Inc. now owns 13,173,305 shares of the company’s stock worth $180,606,000 after purchasing an additional 48,847 shares in the last quarter. Arrowstreet Capital Limited Partnership boosted its holdings in shares of Asana by 12.2% during the 4th quarter. Arrowstreet Capital Limited Partnership now owns 5,214,591 shares of the company’s stock worth $71,492,000 after buying an additional 565,681 shares in the last quarter. Goldman Sachs Group Inc. grew its position in shares of Asana by 53.8% during the 4th quarter. Goldman Sachs Group Inc. now owns 2,791,902 shares of the company’s stock worth $38,277,000 after buying an additional 977,107 shares during the period. Marshall Wace LLP increased its stake in shares of Asana by 35.1% in the 4th quarter. Marshall Wace LLP now owns 2,653,145 shares of the company’s stock valued at $36,375,000 after acquiring an additional 689,546 shares in the last quarter. Finally, Geode Capital Management LLC increased its stake in shares of Asana by 13.9% in the 2nd quarter. Geode Capital Management LLC now owns 2,153,811 shares of the company’s stock valued at $29,080,000 after acquiring an additional 263,601 shares in the last quarter. 26.21% of the stock is owned by institutional investors and hedge funds.

Key Asana News

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Q4 2026 earnings call transcript published — the call follows Asana’s recent quarterly report that showed a slight EPS beat and year-over-year revenue growth, giving some investors comfort that execution is intact despite margin pressures. Asana (ASAN) Q4 2026 Earnings Call Transcript
• Positive Sentiment: KeyCorp issued a new $15.00 price target — a notable outlier among the recent rounds of cuts, providing a counterpoint that some analysts still see upside if Asana can accelerate growth or improve margins. Asana (NYSE:ASAN) Given New $15.00 Price Target at KeyCorp
• Neutral Sentiment: Management presentation at the Morgan Stanley TMT conference released as a transcript — investors will parse commentary for product adoption, enterprise traction and margin plans; this is informational and may support sentiment if management highlights durable demand. Asana, Inc. (ASAN) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
• Negative Sentiment: Multiple brokerages cut price targets or expressed pessimism — Morgan Stanley lowered its target to $8.00, Piper Sandler and UBS trimmed to $9.00, Citigroup cut to $13.00, and Royal Bank of Canada and Robert W. Baird issued downbeat views. The cluster of downgrades signals analyst skepticism on near-term growth and margin recovery, which can pressure the stock. Morgan Stanley Lowers Asana (NYSE:ASAN) Price Target to $8.00 Asana (NYSE:ASAN) Price Target Lowered to $9.00 at Piper Sandler Asana (NYSE:ASAN) Given New $9.00 Price Target at UBS Group Royal Bank Of Canada Has Lowered Expectations for Asana (NYSE:ASAN) Stock Price Robert W. Baird Issues Pessimistic Forecast for Asana (NYSE:ASAN) Stock Price Citigroup Lowers Asana (NYSE:ASAN) Price Target to $13.00

Asana Company Profile

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.