Wpp Plc (NYSE:WPP) Short Interest Update

Wpp Plc (NYSE:WPP) saw a large increase in short interest during the month of February. As of February 13th, there was short interest totaling 3,187,080 shares, an increase of 41.1% from the January 29th total of 2,259,235 shares. Currently, 1.5% of the shares of the company are short sold. Based on an average daily trading volume, of 706,531 shares, the days-to-cover ratio is currently 4.5 days. Based on an average daily trading volume, of 706,531 shares, the days-to-cover ratio is currently 4.5 days. Currently, 1.5% of the shares of the company are short sold.

WPP Price Performance

NYSE:WPP traded down $0.80 during midday trading on Tuesday, hitting $16.31. 527,728 shares of the stock were exchanged, compared to its average volume of 722,277. WPP has a one year low of $15.89 and a one year high of $41.87. The business has a 50-day moving average price of $20.43 and a two-hundred day moving average price of $22.09.

Analysts Set New Price Targets

A number of analysts have commented on WPP shares. Zacks Research upgraded WPP from a “strong sell” rating to a “hold” rating in a research report on Monday, December 29th. Wall Street Zen downgraded WPP from a “hold” rating to a “sell” rating in a research note on Sunday, February 8th. Barclays raised shares of WPP from an “underweight” rating to an “equal weight” rating in a research note on Friday. Weiss Ratings restated a “sell (d+)” rating on shares of WPP in a research report on Wednesday, January 21st. Finally, Citigroup assumed coverage on shares of WPP in a report on Monday, January 12th. They issued a “neutral” rating on the stock. One equities research analyst has rated the stock with a Buy rating, five have issued a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the stock has an average rating of “Hold”.

More WPP News

Here are the key news stories impacting WPP this week:

• Positive Sentiment: Barclays upgraded WPP, which supports the case for upside from valuation recovery and strategy execution. WPP (NYSE:WPP) Upgraded at Barclays
• Positive Sentiment: WPP’s creative networks performed strongly in the 2026 World Creative Rankings — a reputational win that can help sales and client retention over time. As WPP reinvents itself (again), its networks dominate World Creative Rankings (again)
• Positive Sentiment: Deutsche Bank kept a ‘buy’ rating and said CEO Cindy Rose’s new Elevate28 plan gives a clearer route to medium‑term growth — supportive for a stock with depressed sentiment, although the bank cut its price target. WPP’s new plans offer clearer route to growth, but 2026 will remain tough, says analyst
• Neutral Sentiment: WPP published its Q4 results and earnings call presentation — investors will be parsing the slides for revenue mix, margin outlook and progress on cost savings; the report appears mixed, underpinning near-term uncertainty. WPP plc 2025 Q4 – Results – Earnings Call Presentation
• Neutral Sentiment: Analyses are split on whether Cindy Rose’s plan will fully reverse weak sentiment and margin pressure — the strategy provides direction but execution risk and 2026 headwinds remain. Will Cindy Rose’s plan save WPP?
• Negative Sentiment: WPP is cutting its bonus pool by roughly half as it shifts to a ‘single‑company’ operating model — a sign of tougher near‑term cost control and possible morale/client impact. WPP cuts bonus pool in half amid shift to ‘single-company model’
• Negative Sentiment: Media reports describe a ‘dramatic’ change to bonuses and incentive structures — this amplification of internal change increases short‑term execution risk and may pressure retention. WPP’s ‘dramatic’ change to bonuses
• Negative Sentiment: WPP is moving media agencies to pitch together under a consolidated model — while intended to win larger mandates, this could disrupt client relationships and create near‑term revenue uncertainty. WPP Media agencies shift to pitching together

Institutional Investors Weigh In On WPP

A number of institutional investors and hedge funds have recently modified their holdings of WPP. Allworth Financial LP increased its stake in WPP by 38.9% in the 3rd quarter. Allworth Financial LP now owns 1,852 shares of the business services provider’s stock valued at $46,000 after buying an additional 519 shares during the period. Hantz Financial Services Inc. raised its holdings in shares of WPP by 1.3% during the second quarter. Hantz Financial Services Inc. now owns 41,521 shares of the business services provider’s stock worth $1,454,000 after acquiring an additional 553 shares in the last quarter. Blue Trust Inc. raised its holdings in shares of WPP by 30.3% during the third quarter. Blue Trust Inc. now owns 2,592 shares of the business services provider’s stock worth $65,000 after acquiring an additional 602 shares in the last quarter. Cetera Investment Advisers boosted its position in WPP by 9.2% during the second quarter. Cetera Investment Advisers now owns 7,766 shares of the business services provider’s stock valued at $272,000 after purchasing an additional 654 shares during the last quarter. Finally, Rothschild Investment LLC grew its stake in WPP by 47.7% in the third quarter. Rothschild Investment LLC now owns 2,038 shares of the business services provider’s stock valued at $51,000 after purchasing an additional 658 shares in the last quarter. 4.34% of the stock is owned by institutional investors and hedge funds.

WPP Company Profile

WPP plc (NYSE: WPP) is a British multinational advertising and public relations company headquartered in London, England. Recognized as one of the world’s largest communications services groups, WPP provides a wide array of marketing, advertising, media investment management and data consultancy services. Through its integrated network of agencies—among them Ogilvy, Grey, GroupM and Wavemaker—the company delivers creative content, brand strategy, digital transformation and media planning solutions to clients across virtually every industry.

Established in 1971 by Martin Sorrell as Wire and Plastic Products, the firm underwent a strategic transformation in the 1980s, focusing on acquisitions that expanded its capabilities into advertising and communications.