ECD Automotive Design (NASDAQ:ECDA – Get Free Report) and Fox Factory (NASDAQ:FOXF – Get Free Report) are both small-cap auto/tires/trucks companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, risk, dividends and profitability.
Analyst Ratings
This is a breakdown of current ratings for ECD Automotive Design and Fox Factory, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ECD Automotive Design | 1 | 0 | 0 | 0 | 1.00 |
| Fox Factory | 2 | 3 | 3 | 1 | 2.33 |
Fox Factory has a consensus price target of $30.17, indicating a potential upside of 79.14%. Given Fox Factory’s stronger consensus rating and higher probable upside, analysts clearly believe Fox Factory is more favorable than ECD Automotive Design.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ECD Automotive Design | $24.50 million | 0.00 | -$10.77 million | ($53.00) | 0.00 |
| Fox Factory | $1.47 billion | 0.48 | $6.55 million | ($6.18) | -2.72 |
Fox Factory has higher revenue and earnings than ECD Automotive Design. Fox Factory is trading at a lower price-to-earnings ratio than ECD Automotive Design, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
94.8% of ECD Automotive Design shares are held by institutional investors. 17.8% of ECD Automotive Design shares are held by insiders. Comparatively, 0.3% of Fox Factory shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares ECD Automotive Design and Fox Factory’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ECD Automotive Design | -33.06% | N/A | -52.37% |
| Fox Factory | -37.11% | 4.68% | 2.27% |
Summary
Fox Factory beats ECD Automotive Design on 10 of the 14 factors compared between the two stocks.
About ECD Automotive Design
ECD Automotive Design, Inc. engages in the production and sale of customized Land Rover vehicles in the United States. The company also provides repair or upgrade services and extended warranties to customers. It restores various vehicles, including Land Rovers Defenders, Land Rover Series IIA and III, the Range Rover Classic, and Jaguar E-Type. The company was founded in 2013 and is based in Kissimmee, Florida.
About Fox Factory
Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance-defining products and system worldwide. The company offers powered vehicle products for side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, and specialty vehicles and applications, such as military, motorcycles, and commercial trucks; lift kits and components with shock products and aftermarket accessory packages for trucks; and mid-end and high-end front fork and rear suspension products. It also provides suspension tuning services, as well as wheels, off-road tires and accessories. In addition, the company offers mountain and gravel bike wheels, and other performance cycling components, including cranks, chainrings, pedals, bars, stems, and seat posts, as well as baseball and softball products comprising metal bats, wood bats, apparel and accessories, batting gloves, fielding gloves, and bags and protective equipment under the Marucci brand. The company serves aftermarket applications products under the BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4×4 Posi-Lok, Ridetech, Tuscany, Outside Van, SCA, and Custom Wheel House brands; and mountain bikes, e-bikes, and gravel bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is based in Duluth, Georgia.
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