MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 14,498 Shares

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 14,498 shares of the company’s stock in a transaction that occurred on Wednesday, February 25th. The shares were sold at an average price of $10.00, for a total transaction of $144,980.00. Following the completion of the transaction, the director owned 1,454,522 shares of the company’s stock, valued at $14,545,220. This trade represents a 0.99% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, February 25th, Eugene Nonko sold 10,599 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $105,990.00.
• On Monday, February 2nd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $10.36, for a total value of $69,412.00.
• On Monday, February 2nd, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The shares were sold at an average price of $10.35, for a total value of $55,890.00.
• On Wednesday, January 28th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $10.57, for a total value of $70,819.00.
• On Wednesday, January 28th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $10.58, for a total value of $57,132.00.
• On Monday, January 26th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $10.85, for a total value of $72,695.00.
• On Monday, January 26th, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $10.87, for a total value of $58,698.00.
• On Thursday, January 22nd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The shares were sold at an average price of $11.20, for a total transaction of $75,040.00.
• On Thursday, January 22nd, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $11.20, for a total transaction of $60,480.00.
• On Tuesday, January 20th, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $11.21, for a total transaction of $75,107.00.

MediaAlpha Price Performance

MAX stock traded up $0.62 during midday trading on Wednesday, hitting $9.59. The company’s stock had a trading volume of 2,072,917 shares, compared to its average volume of 1,120,632. The company’s fifty day moving average price is $10.53 and its 200 day moving average price is $11.40. MediaAlpha, Inc. has a twelve month low of $7.09 and a twelve month high of $13.92. The stock has a market capitalization of $624.65 million, a P/E ratio of 24.58 and a beta of 1.29.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $291.16 million during the quarter, compared to analysts’ expectations of $296.42 million. During the same quarter last year, the company earned $0.08 EPS. MediaAlpha’s revenue for the quarter was down 3.2% compared to the same quarter last year. Equities analysts expect that MediaAlpha, Inc. will post 0.48 EPS for the current fiscal year.

Hedge Funds Weigh In On MediaAlpha

Institutional investors and hedge funds have recently modified their holdings of the stock. Pacer Advisors Inc. lifted its stake in shares of MediaAlpha by 6.7% during the 4th quarter. Pacer Advisors Inc. now owns 263,024 shares of the company’s stock worth $3,406,000 after buying an additional 16,597 shares during the last quarter. Invesco Ltd. raised its holdings in MediaAlpha by 32.1% in the 4th quarter. Invesco Ltd. now owns 26,024 shares of the company’s stock valued at $337,000 after acquiring an additional 6,319 shares during the period. Mercer Global Advisors Inc. ADV lifted its position in MediaAlpha by 32.1% during the fourth quarter. Mercer Global Advisors Inc. ADV now owns 16,960 shares of the company’s stock worth $220,000 after acquiring an additional 4,120 shares during the last quarter. State of Tennessee Department of Treasury bought a new stake in shares of MediaAlpha during the fourth quarter worth approximately $167,000. Finally, Mackenzie Financial Corp boosted its holdings in shares of MediaAlpha by 184.3% during the fourth quarter. Mackenzie Financial Corp now owns 42,975 shares of the company’s stock worth $559,000 after acquiring an additional 27,858 shares during the period. 64.39% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 EPS materially beat expectations — MediaAlpha reported $0.50 EPS vs. consensus ~$0.25, showcasing improved profitability versus the year-ago quarter. This earnings beat is a primary bullish catalyst. MediaAlpha, Inc. (MAX) Q4 Earnings Beat Estimates
• Positive Sentiment: Company expects strong Q1 transaction value and P&C growth — management guided to $570M–$595M in Q1 transaction value and cited ~35% P&C growth driven by AI and its open marketplace, which supports revenue recovery and longer‑term upside. MediaAlpha expects $570M–$595M Q1 2026 transaction value
• Positive Sentiment: Unusually large call buying — traders purchased ~6,034 call options (a ~2,239% spike vs. average), signaling speculative or hedged bullish positioning that can amplify upside in the near term.
• Neutral Sentiment: Analysts kept constructive ratings but trimmed price targets — JPMorgan cut its target to $11 (still “overweight”) and Keefe, Bruyette & Woods cut to $16 (“outperform”), leaving street sentiment positive on the name but lowering near‑term upside expectations. Benzinga coverage of analyst actions
• Negative Sentiment: Short interest surged ~78.9% in February to ~3.19M shares (~5.5% of shares short), increasing downward pressure and raising the risk of volatility or a coordinated squeeze scenario. The short‑interest ratio is ~2.7 days, so short covering could move the stock quickly in either direction.
• Negative Sentiment: Revenue slightly missed expectations and showed y/y decline — Q4 revenue came in below consensus and was down vs. last year, a reminder growth execution still faces headwinds despite the EPS beat. MediaAlpha Inc (MAX) Q4 2025 Earnings Call Highlights

Analyst Upgrades and Downgrades

MAX has been the topic of a number of recent analyst reports. The Goldman Sachs Group lowered their target price on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a report on Tuesday. Zacks Research downgraded shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Thursday, January 29th. Weiss Ratings restated a “sell (d)” rating on shares of MediaAlpha in a research note on Monday, December 29th. Wall Street Zen raised shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. Finally, JPMorgan Chase & Co. reduced their price target on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating for the company in a report on Tuesday. Five investment analysts have rated the stock with a Buy rating, one has issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, MediaAlpha currently has a consensus rating of “Hold” and an average target price of $14.58.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.