SoundHound AI (NASDAQ:SOUN) Trading 2.1% Higher – Time to Buy?

Shares of SoundHound AI, Inc. (NASDAQ:SOUN) rose 2.1% on Wednesday . The stock traded as high as $8.84 and last traded at $8.5350. Approximately 30,391,339 shares traded hands during trading, an increase of 15% from the average daily volume of 26,455,744 shares. The stock had previously closed at $8.36.

Trending Headlines about SoundHound AI

Here are the key news stories impacting SoundHound AI this week:

• Positive Sentiment: Sales Assist product launch at MWC: SoundHound unveiled “Sales Assist,” a voice-powered retail sales agent demonstrated at Mobile World Congress — a clear enterprise revenue catalyst that led to a notable intraday jump as investors priced renewed commercial opportunities. SoundHound’s New Sales Assist Agent Put Voice AI Back in the Spotlight
• Positive Sentiment: Analyst and media endorsements: Multiple outlets (Zacks, MarketBeat, Yahoo/Fool mentions) highlight the Sales Assist launch and position SOUN as an emerging enterprise AI play — supporting the recent buying interest and the consensus “Moderate Buy” analyst view. Can Sales Assist Supercharge SoundHound’s Retail AI Growth?
• Positive Sentiment: Global expansion — new Bengaluru innovation hub: SoundHound opened a new R&D/innovation center in Bengaluru to accelerate agentic AI development and support enterprise rollouts, strengthening its engineering footprint at scale. SoundHound AI Establishes New Innovation Hub in Bengaluru
• Neutral Sentiment: Q4 earnings and guidance are the near-term catalyst: Management is set to report Q4 results after the close on Feb. 26 — investors will focus on revenue, margins and whether enterprise momentum offsets softness in other verticals. Expectations and previews are driving option activity and volatility. SoundHound AI (SOUN) Q4 Earnings Report Preview
• Neutral Sentiment: Valuation and volatility context: Coverage pieces note fresh enterprise use cases but also show mixed medium-term price performance (short- and medium-term declines despite recent bounce), keeping sentiment mixed. A Look At SoundHound AI (SOUN) Valuation After Sales Assist Launch
• Negative Sentiment: High short interest, insider selling and GAAP losses: MarketBeat and others highlight ~32% of float sold short, significant insider sales over the past year and continued GAAP losses — factors that amplify downside risk and earnings-period volatility. SoundHound’s New Sales Assist Agent Put Voice AI Back in the Spotlight
• Negative Sentiment: Short‑term stock weakness and bearish narratives: Some commentators note SOUN is down materially year‑to‑date and warn valuation and profitability timelines remain the key risks should Q4 or guidance disappoint. Prediction: SoundHound AI Stock Will Soar in 2026

Analysts Set New Price Targets

Several equities research analysts have commented on SOUN shares. DA Davidson set a $14.00 target price on SoundHound AI in a research note on Thursday, January 8th. Piper Sandler lowered their price objective on shares of SoundHound AI from $15.00 to $11.00 and set a “neutral” rating on the stock in a report on Monday, January 5th. Weiss Ratings reissued a “sell (d-)” rating on shares of SoundHound AI in a research report on Friday, January 9th. Cantor Fitzgerald raised shares of SoundHound AI from a “neutral” rating to an “overweight” rating and raised their target price for the company from $13.00 to $15.00 in a research report on Friday, December 12th. Finally, Zacks Research upgraded shares of SoundHound AI from a “strong sell” rating to a “hold” rating in a research note on Monday, February 9th. One equities research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, three have given a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $16.07.

SoundHound AI Stock Up 2.1%

The stock’s fifty day moving average is $9.72 and its two-hundred day moving average is $13.04. The firm has a market capitalization of $3.59 billion, a price-to-earnings ratio of -10.16 and a beta of 2.64.

Insider Activity at SoundHound AI

In other SoundHound AI news, insider James Ming Hom sold 42,600 shares of the company’s stock in a transaction that occurred on Monday, December 22nd. The stock was sold at an average price of $11.28, for a total value of $480,528.00. Following the sale, the insider owned 803,383 shares in the company, valued at $9,062,160.24. This represents a 5.04% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CFO Nitesh Sharan sold 60,780 shares of the firm’s stock in a transaction that occurred on Monday, December 22nd. The shares were sold at an average price of $11.28, for a total value of $685,598.40. Following the completion of the sale, the chief financial officer directly owned 1,705,148 shares of the company’s stock, valued at approximately $19,234,069.44. The trade was a 3.44% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold 460,922 shares of company stock worth $5,199,073 over the last ninety days. Company insiders own 9.17% of the company’s stock.

Institutional Investors Weigh In On SoundHound AI

Large investors have recently added to or reduced their stakes in the business. Danske Bank A S bought a new position in SoundHound AI during the third quarter worth $26,000. Investors Research Corp lifted its stake in shares of SoundHound AI by 62.4% during the 3rd quarter. Investors Research Corp now owns 1,822 shares of the company’s stock worth $29,000 after buying an additional 700 shares during the last quarter. Financial Consulate Inc. acquired a new stake in shares of SoundHound AI during the 3rd quarter worth about $32,000. Sound Income Strategies LLC boosted its holdings in shares of SoundHound AI by 37.3% during the 3rd quarter. Sound Income Strategies LLC now owns 2,116 shares of the company’s stock worth $34,000 after buying an additional 575 shares during the period. Finally, Northwestern Mutual Wealth Management Co. grew its stake in SoundHound AI by 83.1% in the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 2,336 shares of the company’s stock valued at $25,000 after buying an additional 1,060 shares during the last quarter. Institutional investors own 19.28% of the company’s stock.

SoundHound AI Company Profile

SoundHound AI, Inc is a voice AI and conversational intelligence company specializing in speech recognition, natural language understanding and sound identification technologies. Founded in 2005 and headquartered in Santa Clara, California, the company initially gained recognition with its music discovery app before pivoting to enterprise-grade voice AI solutions. Over the years, SoundHound AI has built a comprehensive platform that enables developers and businesses to embed conversational intelligence into a wide range of products and services.

The company’s core offering is the Houndify voice AI platform, which provides customizable speech-to-meaning technology, domain-specific natural language understanding and text-to-speech capabilities.