Planet Fitness (NYSE:PLNT) Announces Quarterly Earnings Results

Planet Fitness (NYSE:PLNT) released its quarterly earnings data on Tuesday. The company reported $0.83 EPS for the quarter, beating the consensus estimate of $0.79 by $0.04, FiscalAI reports. Planet Fitness had a net margin of 15.97% and a negative return on equity of 126.58%. The business had revenue of $376.26 million during the quarter, compared to the consensus estimate of $366.48 million. During the same quarter in the prior year, the firm earned $0.70 EPS. The business’s revenue was up 10.5% on a year-over-year basis. Planet Fitness updated its FY 2026 guidance to 3.350-3.380 EPS.

Here are the key takeaways from Planet Fitness’ conference call:

• Strong 2025 results: Planet Fitness finished the year with ~20.8 million members and ~2,900 clubs, drove revenue +12%, adjusted EBITDA +13%, adjusted diluted EPS +19%, opened 181 clubs and added 1.1 million net members.
• 2026 guidance is tempered: Management expects system-wide same-club sales of 4%–5%, ~9% revenue growth and ~10% adjusted EBITDA growth and calls 2026 the lowest growth year in its three‑year algorithm due to a backloaded equipment/replacement cycle and the sale of eight California corporate clubs.
• Marketing and product investments: Franchisees agreed to shift local ad dollars to a national ad fund and the company is investing in AI-enabled CRM, dynamic content optimization and a predictive churn model; the High School Summer Pass delivered 3.7M teen participants with an 8.3% conversion to paid members.
• Monetization levers: Black Card penetration hit a record 66.5%, supporting rate-driven comp gains, and management plans a Black Card price increase after peak join season to lift average revenue per member.
• Financing and timing headwinds: Planet Fitness refinanced and upsized debt (~$750M at a ~5.4% blended coupon), expects ~ $114M net interest in 2026 and executed a $350M accelerated share repurchase — all of which raise interest costs and create near-term cash/earnings pressure while equipment and opening cadence remain backloaded.

Planet Fitness Stock Down 2.8%

PLNT traded down $2.35 during trading hours on Wednesday, reaching $80.26. 241,754 shares of the company’s stock traded hands, compared to its average volume of 1,926,230. The firm has a 50-day moving average price of $98.85 and a 200 day moving average price of $101.33. Planet Fitness has a 52-week low of $79.18 and a 52-week high of $114.47. The firm has a market capitalization of $6.69 billion, a PE ratio of 32.65, a PEG ratio of 1.39 and a beta of 1.26.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the stock. Quadrant Capital Group LLC boosted its holdings in shares of Planet Fitness by 3.3% in the fourth quarter. Quadrant Capital Group LLC now owns 7,843 shares of the company’s stock valued at $851,000 after purchasing an additional 249 shares during the period. Federation des caisses Desjardins du Quebec lifted its holdings in shares of Planet Fitness by 17.0% in the 4th quarter. Federation des caisses Desjardins du Quebec now owns 6,558 shares of the company’s stock worth $711,000 after buying an additional 955 shares during the period. Bridgefront Capital LLC grew its position in shares of Planet Fitness by 173.9% during the 4th quarter. Bridgefront Capital LLC now owns 5,383 shares of the company’s stock worth $584,000 after buying an additional 3,418 shares in the last quarter. Boothbay Fund Management LLC purchased a new position in shares of Planet Fitness during the fourth quarter valued at $512,000. Finally, Bellevue Group AG increased its stake in shares of Planet Fitness by 59.3% during the third quarter. Bellevue Group AG now owns 4,301 shares of the company’s stock valued at $446,000 after buying an additional 1,601 shares during the period. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Wall Street Analysts Forecast Growth

Several equities analysts have weighed in on PLNT shares. William Blair restated an “outperform” rating on shares of Planet Fitness in a report on Tuesday, January 13th. Stifel Nicolaus set a $105.00 target price on shares of Planet Fitness in a report on Tuesday. JPMorgan Chase & Co. boosted their price target on shares of Planet Fitness from $108.00 to $110.00 and gave the stock an “overweight” rating in a research report on Friday, November 7th. TD Cowen reaffirmed a “buy” rating on shares of Planet Fitness in a research note on Wednesday, January 14th. Finally, Royal Bank Of Canada restated an “outperform” rating and issued a $135.00 target price on shares of Planet Fitness in a report on Tuesday, December 9th. Two equities research analysts have rated the stock with a Strong Buy rating, eleven have given a Buy rating and two have issued a Hold rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Buy” and an average target price of $124.58.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat expectations: Planet Fitness reported higher revenue and EPS for the quarter and showed same‑store sales growth, supporting near‑term profitability improvements. PR News Release
• Positive Sentiment: Member growth and expansion remain strong: the chain finished 2025 with ~20.8M members, opened a record number of clubs (104 in Q4; 181 in 2025), underlining unit economics and growth runway. PYMNTS: Gen Z & AI, club openings
• Positive Sentiment: Long‑term thesis intact for some investors: analysts/voices view the FY26 guidance as conservative and see an attractive valuation relative to historical norms, framing any pullback as a buying opportunity. Seeking Alpha: Buy Alert
• Neutral Sentiment: Guidance specifics: management set FY‑2026 EPS guidance (3.350–3.380) and gave revenue/comp guidance that many read as cautious; investors are parsing the details and assumptions on openings, comps and marketing. WSJ: Results & guidance
• Neutral Sentiment: Full call/transcript available for detail: management discussed Gen‑Z engagement, AI initiatives and unit economics — useful for assessing whether guidance is conservative or signal of demand deceleration. Yahoo: Earnings Transcript
• Negative Sentiment: Outlook disappointed investors: several outlets note that revenue/comp guidance and the tone around FY26 fell short of Street expectations, and that lower guidance outweighed the quarter’s beats — triggering the sell‑off. Seeking Alpha: Weak Outlook
• Negative Sentiment: Immediate market reaction was negative: coverage highlights shares sinking after the outlook, as investors reassess growth assumptions and the sustainability of comp gains. MSN: Shares Sink

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.