Planet Fitness (NYSE:PLNT) Sets New 12-Month Low – Here’s Why

Planet Fitness, Inc. (NYSE:PLNT)’s stock price hit a new 52-week low during trading on Tuesday . The company traded as low as $79.18 and last traded at $82.9770, with a volume of 1155279 shares traded. The stock had previously closed at $90.75.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat estimates — EPS of $0.83 vs. a $0.79 consensus and revenue of $376.3M vs. $366.5M, showing 10.5% YoY revenue growth. This is the primary fundamental driver supporting the stock. Planet Fitness (PLNT) Q4 Earnings and Revenues Top Estimates
• Positive Sentiment: Operational momentum: System-wide same-club sales +6.7% for the year, net membership growth of ~1.1M in 2025, and 181 new club openings — all point to continued revenue and scale expansion. Planet Fitness, Inc. Announces Fourth Quarter and Year-End 2025 Results
• Positive Sentiment: Company issued FY2026 EPS guidance of $3.350–3.380, slightly above consensus (~$3.34), signaling management expects continued profit growth next year. Planet Fitness earnings release / transcript
• Neutral Sentiment: Mainstream coverage framed the results as a beat with growth recovery but noted investors were already watching for proof of sustainable membership and margin expansion (earnings previews and commentary ahead of the print). Planet Fitness Posts Higher Profit, Revenue (WSJ)
• Neutral Sentiment: Analyst previews and coverage leading into the report emphasized expectations for a growth rebound; nothing in previews suggested a material surprise that would dramatically re-rate the stock. Earnings Preview: Planet Fitness (Benzinga)
• Negative Sentiment: Despite the beat, the stock is lower on the session — likely reflecting a combination of modest guidance upside (vs. expectations), valuation (P/E ~33.6), and technical/volume weakness: price is below the 50- and 200‑day moving averages and trading below recent highs. These factors can prompt profit-taking even after a good quarter. Market data and stock metrics (MarketBeat)

Analyst Upgrades and Downgrades

PLNT has been the subject of a number of research reports. Stifel Nicolaus increased their target price on Planet Fitness from $125.00 to $130.00 and gave the stock a “buy” rating in a report on Friday, November 14th. Morgan Stanley increased their price objective on Planet Fitness from $123.00 to $128.00 and gave the stock an “overweight” rating in a report on Friday, January 16th. Canaccord Genuity Group lifted their target price on Planet Fitness from $139.00 to $140.00 and gave the company a “buy” rating in a research report on Wednesday, January 21st. Weiss Ratings restated a “hold (c+)” rating on shares of Planet Fitness in a research note on Monday, December 29th. Finally, JPMorgan Chase & Co. upped their price target on Planet Fitness from $108.00 to $110.00 and gave the stock an “overweight” rating in a research report on Friday, November 7th. Two research analysts have rated the stock with a Strong Buy rating, eleven have issued a Buy rating and two have issued a Hold rating to the stock. Based on data from MarketBeat.com, Planet Fitness has an average rating of “Buy” and a consensus target price of $122.27.

Planet Fitness Price Performance

The firm has a 50-day moving average of $99.38 and a 200 day moving average of $101.50. The stock has a market capitalization of $7.01 billion, a price-to-earnings ratio of 34.69, a PEG ratio of 1.38 and a beta of 1.26.

Planet Fitness (NYSE:PLNT) last posted its quarterly earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share for the quarter, topping the consensus estimate of $0.79 by $0.04. Planet Fitness had a negative return on equity of 126.58% and a net margin of 15.97%.The firm had revenue of $376.26 million for the quarter, compared to analyst estimates of $366.48 million. During the same quarter in the previous year, the firm earned $0.70 EPS. The business’s quarterly revenue was up 10.5% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, equities analysts forecast that Planet Fitness, Inc. will post 2.51 earnings per share for the current year.

Institutional Trading of Planet Fitness

Several institutional investors and hedge funds have recently bought and sold shares of PLNT. T. Rowe Price Investment Management Inc. raised its position in shares of Planet Fitness by 1.6% in the fourth quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock valued at $1,001,848,000 after purchasing an additional 149,503 shares during the period. SRS Investment Management LLC boosted its stake in shares of Planet Fitness by 4.5% in the 4th quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock valued at $529,071,000 after purchasing an additional 212,145 shares in the last quarter. Ninety One UK Ltd grew its stake in shares of Planet Fitness by 20.0% during the third quarter. Ninety One UK Ltd now owns 3,461,543 shares of the company’s stock worth $359,308,000 after buying an additional 577,637 shares during the last quarter. Invesco Ltd. increased its holdings in shares of Planet Fitness by 15.0% during the second quarter. Invesco Ltd. now owns 2,543,501 shares of the company’s stock worth $277,369,000 after buying an additional 332,362 shares in the last quarter. Finally, Dorsal Capital Management LP lifted its stake in shares of Planet Fitness by 7.6% in the 2nd quarter. Dorsal Capital Management LP now owns 2,475,000 shares of the company’s stock valued at $269,899,000 after acquiring an additional 175,000 shares during the last quarter. Institutional investors own 95.53% of the company’s stock.

About Planet Fitness

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.