YouGov (LON:YOU) Sets New 52-Week Low – Here’s What Happened

Posted by Caroline Horne on Feb 23rd, 2026

YouGov plc (LON:YOU – Get Free Report) hit a new 52-week low during mid-day trading on Monday . The company traded as low as GBX 201 and last traded at GBX 201, with a volume of 8609319 shares changing hands. The stock had previously closed at GBX 211.15.

Analysts Set New Price Targets

A number of research analysts have commented on the company. UBS Group restated a “buy” rating and set a GBX 510 price target on shares of YouGov in a research note on Friday, January 23rd. JPMorgan Chase & Co. decreased their target price on YouGov from GBX 385 to GBX 380 and set an “overweight” rating on the stock in a research note on Monday, January 12th. Four analysts have rated the stock with a Buy rating, Based on data from MarketBeat.com, the stock presently has a consensus rating of “Buy” and a consensus target price of GBX 482.

Check Out Our Latest Research Report on YouGov

YouGov Price Performance

The company’s 50-day simple moving average is GBX 238.19 and its 200 day simple moving average is GBX 274.24. The company has a market cap of £235.59 million, a PE ratio of 17.79, a PEG ratio of 0.71 and a beta of 1.06. The company has a debt-to-equity ratio of 130.35, a quick ratio of 0.99 and a current ratio of 0.77.

Insider Activity

In related news, insider Ashley G. Martin bought 16,586 shares of the firm’s stock in a transaction that occurred on Wednesday, February 11th. The stock was purchased at an average cost of GBX 211 per share, for a total transaction of £34,996.46. Insiders own 13.43% of the company’s stock.

YouGov Company Profile

(Get Free Report)

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.