Stifel Nicolaus Issues Pessimistic Forecast for Etsy (NASDAQ:ETSY) Stock Price

Etsy (NASDAQ:ETSY) had its price target decreased by equities research analysts at Stifel Nicolaus from $62.00 to $55.00 in a research report issued to clients and investors on Friday, MarketBeat Ratings reports. The firm presently has a “hold” rating on the specialty retailer’s stock. Stifel Nicolaus’ target price suggests a potential upside of 6.71% from the company’s previous close.

Other equities research analysts have also issued reports about the stock. Raymond James Financial restated an “outperform” rating and set a $78.00 price objective (down from $80.00) on shares of Etsy in a report on Thursday, October 30th. Wedbush lowered their target price on Etsy from $72.00 to $66.00 and set a “neutral” rating for the company in a report on Friday, December 19th. Truist Financial boosted their price target on Etsy from $75.00 to $80.00 and gave the company a “buy” rating in a report on Wednesday, October 29th. BTIG Research reduced their price objective on Etsy from $74.00 to $65.00 and set a “buy” rating for the company in a research report on Thursday. Finally, Citigroup reissued a “buy” rating on shares of Etsy in a research report on Tuesday, December 30th. One research analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, eighteen have assigned a Hold rating and three have given a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of $60.88.

Etsy Stock Performance

NASDAQ ETSY traded up $3.40 during trading hours on Friday, reaching $51.54. 1,133,939 shares of the company’s stock were exchanged, compared to its average volume of 3,911,097. The company has a market capitalization of $5.09 billion, a price-to-earnings ratio of 40.82, a price-to-earnings-growth ratio of 10.65 and a beta of 1.77. The company’s 50-day moving average is $55.66 and its two-hundred day moving average is $59.49. Etsy has a one year low of $40.05 and a one year high of $76.51.

Etsy announced that its Board of Directors has authorized a share buyback program on Thursday, December 18th that permits the company to buyback $750.00 million in shares. This buyback authorization permits the specialty retailer to reacquire up to 14.2% of its shares through open market purchases. Shares buyback programs are generally an indication that the company’s management believes its stock is undervalued.

Insider Buying and Selling

In other news, CAO Merilee Buckley sold 5,636 shares of Etsy stock in a transaction dated Monday, January 5th. The shares were sold at an average price of $58.45, for a total transaction of $329,424.20. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link. Also, insider Josh Silverman sold 86,666 shares of the business’s stock in a transaction dated Friday, January 2nd. The stock was sold at an average price of $57.46, for a total transaction of $4,979,828.36. Following the sale, the insider directly owned 90,661 shares of the company’s stock, valued at approximately $5,209,381.06. The trade was a 48.87% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 135,934 shares of company stock worth $7,661,068. 2.80% of the stock is owned by company insiders.

Hedge Funds Weigh In On Etsy

A number of hedge funds have recently added to or reduced their stakes in ETSY. Integrated Wealth Concepts LLC lifted its holdings in shares of Etsy by 19.1% in the first quarter. Integrated Wealth Concepts LLC now owns 5,986 shares of the specialty retailer’s stock valued at $282,000 after purchasing an additional 961 shares in the last quarter. Empowered Funds LLC boosted its holdings in Etsy by 55.5% during the 1st quarter. Empowered Funds LLC now owns 9,673 shares of the specialty retailer’s stock worth $456,000 after acquiring an additional 3,451 shares during the last quarter. Woodline Partners LP bought a new stake in shares of Etsy in the 1st quarter worth $2,181,000. Vanguard Personalized Indexing Management LLC purchased a new stake in shares of Etsy in the second quarter valued at about $262,000. Finally, Allianz Asset Management GmbH lifted its position in shares of Etsy by 85.3% during the second quarter. Allianz Asset Management GmbH now owns 40,426 shares of the specialty retailer’s stock valued at $2,028,000 after purchasing an additional 18,608 shares in the last quarter. Institutional investors and hedge funds own 99.53% of the company’s stock.

Etsy News Roundup

Here are the key news stories impacting Etsy this week:

• Positive Sentiment: Etsy agreed to sell Depop to eBay for $1.2 billion in cash — the deal provides >$1B in liquidity, reduces exposure to a cash‑consuming non‑core business, and was the primary reason shares jumped. Forbes: Ebay Goes Long On Fashion Resale
• Positive Sentiment: Q4 results beat EPS estimates (reported $0.92 vs. ~$0.87 consensus) and the marketplace returned to slight year‑over‑year GMS growth — signs management can stabilize core metrics. PR Newswire: Etsy Q4 and FY2025 Results
• Positive Sentiment: Management’s refocus (capital and execution) on AI and mobile engagement to restart buyer growth is being highlighted as the strategic plan post‑Depop, which could drive longer‑term GMV and monetization gains. PYMNTS: Etsy Sells Depop, Pushes AI and Mobile
• Neutral Sentiment: Needham cut its price target from $76 to $65 but kept a Buy rating — the revised target signals tempered upside expectations while still suggesting material upside vs. current levels. Benzinga: Needham Lowers Target
• Neutral Sentiment: UBS maintained a Hold rating and lowered its target to $53, reflecting a valuation reset tied to modest near‑term GMS growth despite the cash infusion. TipRanks/UBS: Hold Rating
• Negative Sentiment: Coverage noted Etsy sold Depop at a markdown versus what it previously paid, meaning the divestiture is being recognized as a loss on the investment even if it improves near‑term cash and profitability. The Information: Depop Sale at a Loss
• Negative Sentiment: Despite the EPS beat, revenue roughly matched/trimmed expectations and the company reported lower profits in Q4; some analysts caution demand pressures persist — a reason for caution on sustained momentum. WSJ: Lower Profit Despite Higher Revenue
• Negative Sentiment: Insider activity: a director sold 300 shares recently — a small disclosure but sometimes read negatively by investors. SEC Form 4

About Etsy

Etsy, Inc (NASDAQ: ETSY) operates a global e-commerce marketplace focused on handmade, vintage and unique goods. The platform connects individual artisans, small businesses and collectors with buyers seeking one-of-a-kind items, ranging from handcrafted jewelry and clothing to home décor and art supplies. Etsy’s revenue is primarily generated through listing fees, transaction fees on sales and optional seller services such as advertising and shipping labels.

Founded in 2005 and headquartered in Brooklyn, New York, Etsy has cultivated a community-driven ethos, encouraging sustainable practices and personal entrepreneurship.