TechTarget (NASDAQ:TTGT – Get Free Report) and Gambling.com Group (NASDAQ:GAMB – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, risk, earnings, valuation, institutional ownership and dividends.
Insider and Institutional Ownership
93.5% of TechTarget shares are owned by institutional investors. Comparatively, 72.3% of Gambling.com Group shares are owned by institutional investors. 0.9% of TechTarget shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Risk & Volatility
TechTarget has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500. Comparatively, Gambling.com Group has a beta of 0.86, suggesting that its share price is 14% less volatile than the S&P 500.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| TechTarget | -232.59% | -16.76% | -11.15% |
| Gambling.com Group | 1.23% | 37.78% | 18.71% |
Analyst Recommendations
This is a summary of current recommendations and price targets for TechTarget and Gambling.com Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TechTarget | 2 | 0 | 3 | 0 | 2.20 |
| Gambling.com Group | 1 | 3 | 5 | 1 | 2.60 |
TechTarget currently has a consensus price target of $11.25, indicating a potential upside of 125.00%. Gambling.com Group has a consensus price target of $10.44, indicating a potential upside of 150.90%. Given Gambling.com Group’s stronger consensus rating and higher possible upside, analysts clearly believe Gambling.com Group is more favorable than TechTarget.
Valuation and Earnings
This table compares TechTarget and Gambling.com Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TechTarget | $284.90 million | 1.27 | -$116.86 million | ($1.73) | -2.89 |
| Gambling.com Group | $127.18 million | 1.17 | $30.68 million | $0.05 | 83.20 |
Gambling.com Group has lower revenue, but higher earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Gambling.com Group, indicating that it is currently the more affordable of the two stocks.
Summary
Gambling.com Group beats TechTarget on 10 of the 15 factors compared between the two stocks.
About TechTarget
TechTarget, Inc., together with its subsidiaries, provides marketing and sales services that deliver business impact for business-to-business technology companies in North America and internationally. The company's service enables technology vendors to identify, reach, and influence corporate information technology (IT) decision-makers actively researching specific IT purchases; and customized marketing programs that integrate demand generation, brand advertising techniques, and content curation and creation. It offers business to business services, such as IT Deal Alert, a suite of data, software, and services comprising Priority Engine and Qualified Sales Opportunities to identify and prioritize accounts and individuals actively researching new technology purchases or upgrades; demand solutions provides marketing programs, including white papers, webcasts, podcasts, videocasts, virtual trade shows, and content sponsorships; brand solutions which includes on-network banner advertising and digital sponsorships, off-network banner targeting, and microsites and related formats; custom content creation that delivers market insights and guidance to technology companies and off-the-shelf editorial sponsorship products on topics aligned to customer markets; and BrightTALK platform which allows customers to create, host and promote webinars, virtual events, and video content. In addition, the company operates websites, webinars, and virtual event channels that focus on a specific IT sector, such as storage, security, or networking; and enables registered members to conduct their pre-purchase research by accessing vendor supplied content through its virtual event and webinar channels, and website networks. TechTarget, Inc. was incorporated in 1999 and is headquartered in Newton, Massachusetts.
About Gambling.com Group
Gambling.com Group Limited operates as a performance marketing company for the online gambling industry worldwide. It provides digital marketing services for the iGaming and social casino products. The company's focus is on online casino, online sports betting, and fantasy sports industry. It publishes various branded websites, including Gambling.com, Casinos.com, RotoWire.com, and Bookies.com. The company was incorporated in 2006 and is based in Saint Helier, Jersey.
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