Direct Digital Holdings, Inc. (NASDAQ:DRCT) Short Interest Update

Direct Digital Holdings, Inc. (NASDAQ:DRCT) was the target of a significant growth in short interest in the month of January. As of January 30th, there was short interest totaling 93,431 shares, a growth of 67.9% from the January 15th total of 55,640 shares. Approximately 23.0% of the company’s stock are short sold. Based on an average daily volume of 14,142,133 shares, the days-to-cover ratio is currently 0.0 days. Based on an average daily volume of 14,142,133 shares, the days-to-cover ratio is currently 0.0 days. Approximately 23.0% of the company’s stock are short sold.

Direct Digital Price Performance

NASDAQ:DRCT opened at $1.53 on Monday. Direct Digital has a 1 year low of $1.45 and a 1 year high of $80.30. The stock’s fifty day moving average price is $2.83 and its two-hundred day moving average price is $13.10. The company has a market cap of $841,500.00, a P/E ratio of -0.02 and a beta of 6.00.

Institutional Inflows and Outflows

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd lifted its position in Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% in the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 53,787 shares of the company’s stock after purchasing an additional 38,534 shares during the quarter. XTX Topco Ltd owned 0.28% of Direct Digital worth $30,000 at the end of the most recent quarter. Institutional investors own 4.02% of the company’s stock.

Wall Street Analysts Forecast Growth

Several research firms have weighed in on DRCT. Weiss Ratings restated a “sell (e+)” rating on shares of Direct Digital in a report on Wednesday, January 21st. Wall Street Zen upgraded Direct Digital to a “sell” rating in a research note on Saturday, January 17th. One research analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, Direct Digital currently has a consensus rating of “Hold” and an average target price of $330.00.

Direct Digital Company Profile

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.