Prospera Financial Services Inc Has $60.05 Million Stock Position in Alphabet Inc. $GOOG

Prospera Financial Services Inc lifted its stake in shares of Alphabet Inc. (NASDAQ:GOOG) by 2.0% during the third quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 246,535 shares of the information services provider’s stock after purchasing an additional 4,840 shares during the quarter. Alphabet comprises 1.0% of Prospera Financial Services Inc’s investment portfolio, making the stock its 12th biggest holding. Prospera Financial Services Inc’s holdings in Alphabet were worth $60,051,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Tradewinds LLC. increased its stake in Alphabet by 2,134.8% in the 3rd quarter. Tradewinds LLC. now owns 45,098 shares of the information services provider’s stock worth $10,984,000 after buying an additional 43,080 shares during the period. Atlantic Union Bankshares Corp grew its stake in Alphabet by 31.3% in the 3rd quarter. Atlantic Union Bankshares Corp now owns 354,529 shares of the information services provider’s stock worth $86,345,000 after acquiring an additional 84,553 shares in the last quarter. Bleakley Financial Group LLC increased its position in shares of Alphabet by 1.4% during the second quarter. Bleakley Financial Group LLC now owns 170,020 shares of the information services provider’s stock worth $30,160,000 after acquiring an additional 2,304 shares during the period. CWA Asset Management Group LLC raised its stake in shares of Alphabet by 2.2% during the third quarter. CWA Asset Management Group LLC now owns 157,143 shares of the information services provider’s stock valued at $38,272,000 after acquiring an additional 3,444 shares in the last quarter. Finally, American National Bank of Texas bought a new stake in shares of Alphabet during the third quarter valued at approximately $900,000. 27.26% of the stock is owned by institutional investors.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet’s results and AI traction remain strong: Cloud revenue and enterprise backlog are accelerating and Gemini user metrics/support drive upside to long‑term monetization. Zacks: The Zacks Analyst Alphabet…
• Positive Sentiment: Waymo deployment of next‑gen robotaxis signals commercial progress for Alphabet’s autonomous‑vehicle unit, a longer‑term growth catalyst. CNBC: Waymo begins deploying next‑gen Ojai robotaxis
• Neutral Sentiment: Some large asset managers are net buying while others trimmed positions — BNP Paribas added a multi‑million share position in GOOG, offsetting other institutional reductions. QuiverQuant: BNP Paribas fund update
• Neutral Sentiment: Reported short‑interest figures in recent feeds show zero shares (likely a data anomaly), so shorting activity is not a clear driver today.
• Negative Sentiment: Alphabet completed a very large multi‑currency debt offering (including long‑dated tranches/century bond reports), which has spooked some investors worried about aggressive debt‑funded CapEx and the lack of customary bond protections. Reuters: Alphabet bonds’ lack of guardrails…
• Negative Sentiment: Management guided 2026 CapEx sharply higher (~$175–$185B), and the market has treated that as a near‑term cash‑flow/headwind risk despite its AI rationale — this contributed to post‑earnings weakness. Zacks: Alphabet drops 7% post Q4 earnings
• Negative Sentiment: EU antitrust scrutiny has resurfaced: regulators are probing Google’s search‑ads auction/pricing practices in Europe, introducing regulatory risk for ad monetization. Reuters: Google targeted by EU over search advertising auction practices
• Negative Sentiment: Notable institutional trimming reported in 13F updates (e.g., Neuberger, Swiss National Bank saw reductions), which can pressure intraday liquidity/psychology even as other funds add exposure. QuiverQuant: Neuberger Berman fund update

Insider Activity at Alphabet

In other Alphabet news, CEO Sundar Pichai sold 32,500 shares of the firm’s stock in a transaction on Wednesday, December 3rd. The shares were sold at an average price of $319.50, for a total value of $10,383,750.00. Following the completion of the transaction, the chief executive officer owned 2,272,119 shares of the company’s stock, valued at approximately $725,942,020.50. This trade represents a 1.41% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, major shareholder 2017 Gp L.L.C. Gv sold 1,845,308 shares of Alphabet stock in a transaction on Friday, January 30th. The stock was sold at an average price of $19.00, for a total transaction of $35,060,852.00. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 2,069,864 shares of company stock worth $105,985,041. 12.99% of the stock is owned by insiders.

Alphabet Trading Down 1.1%

NASDAQ GOOG opened at $306.02 on Friday. Alphabet Inc. has a 52 week low of $142.66 and a 52 week high of $350.15. The company has a 50 day moving average price of $321.87 and a 200 day moving average price of $275.59. The company has a quick ratio of 2.01, a current ratio of 2.01 and a debt-to-equity ratio of 0.11. The firm has a market cap of $3.69 trillion, a PE ratio of 28.31, a price-to-earnings-growth ratio of 1.80 and a beta of 1.10.

Alphabet (NASDAQ:GOOG) last announced its earnings results on Wednesday, February 4th. The information services provider reported $2.82 earnings per share for the quarter, topping the consensus estimate of $2.59 by $0.23. Alphabet had a return on equity of 35.01% and a net margin of 32.81%.The firm had revenue of $113.83 billion for the quarter, compared to the consensus estimate of $111.24 billion. During the same period in the previous year, the business earned $2.15 EPS. The firm’s revenue for the quarter was up 18.0% on a year-over-year basis. As a group, sell-side analysts forecast that Alphabet Inc. will post 8.89 EPS for the current fiscal year.

Alphabet Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Monday, March 16th. Stockholders of record on Monday, March 9th will be issued a dividend of $0.21 per share. The ex-dividend date is Monday, March 9th. This represents a $0.84 annualized dividend and a dividend yield of 0.3%. Alphabet’s dividend payout ratio is 7.77%.

Analysts Set New Price Targets

GOOG has been the subject of several research reports. Phillip Securities upgraded Alphabet from a “moderate buy” rating to a “strong-buy” rating in a report on Friday, November 7th. HSBC restated a “buy” rating and issued a $335.00 price objective on shares of Alphabet in a report on Thursday, October 30th. DA Davidson set a $300.00 target price on shares of Alphabet in a report on Tuesday, November 25th. Piper Sandler reissued an “overweight” rating and set a $395.00 target price on shares of Alphabet in a research report on Thursday, February 5th. Finally, Sanford C. Bernstein reaffirmed a “market perform” rating and issued a $345.00 price target on shares of Alphabet in a research report on Thursday, February 5th. Seven research analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, four have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Buy” and an average target price of $343.90.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.