Intuit Target of Unusually Large Options Trading (NASDAQ:INTU)

Intuit Inc. (NASDAQ:INTU) saw some unusual options trading activity on Thursday. Stock traders bought 184,364 put options on the company. This represents an increase of 1,597% compared to the typical volume of 10,866 put options.

Analysts Set New Price Targets

A number of brokerages have weighed in on INTU. Wells Fargo & Company restated an “equal weight” rating and issued a $700.00 target price (down from $840.00) on shares of Intuit in a research note on Thursday, January 8th. Royal Bank Of Canada restated an “outperform” rating on shares of Intuit in a research report on Wednesday, January 28th. TD Cowen lowered their target price on shares of Intuit from $802.00 to $658.00 and set a “buy” rating on the stock in a research note on Monday. Evercore reissued an “outperform” rating and issued a $875.00 price target on shares of Intuit in a research note on Tuesday, November 18th. Finally, Independent Research set a $875.00 price target on shares of Intuit in a report on Tuesday, November 18th. Twenty-two analysts have rated the stock with a Buy rating and six have assigned a Hold rating to the company’s stock. According to MarketBeat, Intuit presently has an average rating of “Moderate Buy” and an average target price of $772.42.

Insider Activity

In other Intuit news, Director Scott D. Cook sold 1,402 shares of the stock in a transaction that occurred on Wednesday, December 31st. The shares were sold at an average price of $668.02, for a total value of $936,564.04. Following the sale, the director directly owned 5,668,182 shares in the company, valued at $3,786,458,939.64. This represents a 0.02% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CFO Sandeep Aujla sold 1,335 shares of the firm’s stock in a transaction on Monday, January 5th. The shares were sold at an average price of $629.46, for a total transaction of $840,329.10. Following the completion of the transaction, the chief financial officer directly owned 536 shares of the company’s stock, valued at approximately $337,390.56. The trade was a 71.35% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 388,464 shares of company stock worth $255,514,393. Insiders own 2.49% of the company’s stock.

Institutional Investors Weigh In On Intuit

Several institutional investors have recently added to or reduced their stakes in the company. Nicholson Wealth Management Group LLC purchased a new position in Intuit in the 3rd quarter valued at about $1,465,000. Hantz Financial Services Inc. boosted its stake in shares of Intuit by 50.3% in the third quarter. Hantz Financial Services Inc. now owns 31,871 shares of the software maker’s stock worth $21,765,000 after acquiring an additional 10,661 shares during the last quarter. Mirae Asset Global Investments Co. Ltd. boosted its stake in shares of Intuit by 11.9% in the third quarter. Mirae Asset Global Investments Co. Ltd. now owns 145,211 shares of the software maker’s stock worth $99,166,000 after acquiring an additional 15,471 shares during the last quarter. MUFG Securities EMEA plc purchased a new stake in shares of Intuit during the second quarter worth approximately $1,733,000. Finally, BI Asset Management Fondsmaeglerselskab A S boosted its stake in Intuit by 32.6% during the 3rd quarter. BI Asset Management Fondsmaeglerselskab A S now owns 81,461 shares of the software maker’s stock worth $55,631,000 after purchasing an additional 20,014 shares during the last quarter. Hedge funds and other institutional investors own 83.66% of the company’s stock.

Key Intuit News

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit launched an AI-native Construction Edition for its Enterprise Suite, targeting the large mid-market construction vertical — a new addressable market that could drive recurring revenue and further monetize Intuit’s AI capabilities. Intuit Launches New AI-Powered Construction Edition for Intuit Enterprise Suite
• Positive Sentiment: Intuit introduced a new firm hub to replace QBOA, aimed at strengthening relationships with accounting firms and reducing churn among its core QuickBooks ecosystem. This product push supports customer retention and cross-sell potential. Intuit launches new firm hub as QBOA replacement
• Positive Sentiment: BMO Capital kept an Outperform rating on INTU, signaling continued analyst confidence in long-term fundamentals even as they adjusted forecasts — a support for sentiment among institutional investors. BMO Capital Maintains an Outperform Rating on Intuit Inc. (INTU)
• Positive Sentiment: Commentary on Intuit’s resilience — e.g., analysis arguing Intuit can survive the broader “SaaS-pocalypse” — helps counter AI-driven worries and supports the bull case that scale and ecosystem moat will protect revenue. Intuit Will Likely Survive The SaaS-Pocalypse
• Neutral Sentiment: Sector commentary: analysts and outlets note software stocks (including Intuit) could benefit from rebounds or a short-squeeze rally, a market-level dynamic that could swing INTU but is not company-specific. These 5 Software Stocks Could Double in Price This Year, Says Morgan Stanley
• Neutral Sentiment: Coverage and interest pieces (Zacks: trending/buy-now, CRM vs INTU comparisons) are generating attention but add limited immediate directional pressure. Is Trending Stock Intuit Inc. (INTU) a Buy Now?
• Negative Sentiment: Intuit shares hit a 52-week low (reported ~$410.59), a technical signal that can trigger additional selling and stop-loss orders. Intuit stock hits 52-week low at $410.59
• Negative Sentiment: Analysts have trimmed price targets (BMO cut target to $624 from $810; other firms have also adjusted), which can weigh on sentiment even when ratings remain positive. BMO Capital Maintains an Outperform Rating on Intuit Inc. (INTU)
• Negative Sentiment: A workplace lawsuit alleging a manager labeled an employee a “DEI hire” adds reputational/legal risk that could draw investor scrutiny if it escalates. Employee sues Intuit alleging manager branded her a ‘DEI hire’

Intuit Trading Down 0.4%

NASDAQ INTU traded down $1.73 during trading on Thursday, hitting $397.96. 4,326,743 shares of the company’s stock traded hands, compared to its average volume of 3,587,700. The stock has a fifty day moving average of $593.15 and a two-hundred day moving average of $649.61. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39. Intuit has a 12-month low of $391.15 and a 12-month high of $813.70. The firm has a market cap of $110.74 billion, a P/E ratio of 27.20, a PEG ratio of 1.72 and a beta of 1.24.

Intuit (NASDAQ:INTU) last released its quarterly earnings data on Thursday, November 20th. The software maker reported $3.34 EPS for the quarter, topping the consensus estimate of $3.09 by $0.25. The firm had revenue of $3.87 billion for the quarter, compared to the consensus estimate of $3.76 billion. Intuit had a return on equity of 23.52% and a net margin of 21.19%.The company’s quarterly revenue was up 18.3% on a year-over-year basis. During the same quarter in the previous year, the business earned $2.50 earnings per share. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. As a group, sell-side analysts expect that Intuit will post 14.09 EPS for the current year.

Intuit Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Friday, January 16th. Stockholders of record on Friday, January 9th were issued a $1.20 dividend. The ex-dividend date was Friday, January 9th. This represents a $4.80 annualized dividend and a dividend yield of 1.2%. Intuit’s dividend payout ratio (DPR) is currently 32.81%.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.