Amazon.com (NASDAQ:AMZN) Stock Price Expected to Rise, Arete Research Analyst Says

Amazon.com (NASDAQ:AMZN) had its target price raised by equities researchers at Arete Research from $283.00 to $285.00 in a research report issued on Wednesday,MarketScreener reports. The brokerage currently has a “buy” rating on the e-commerce giant’s stock. Arete Research’s price target would indicate a potential upside of 37.65% from the stock’s current price.

AMZN has been the topic of a number of other reports. Canadian Imperial Bank of Commerce boosted their price target on shares of Amazon.com to $315.00 in a research report on Monday, October 20th. Stifel Nicolaus set a $300.00 price objective on Amazon.com and gave the company a “buy” rating in a research report on Tuesday, January 27th. Canaccord Genuity Group set a $300.00 price objective on Amazon.com and gave the stock a “buy” rating in a research note on Friday, October 31st. Susquehanna set a $300.00 price objective on shares of Amazon.com and gave the stock a “positive” rating in a report on Friday, October 31st. Finally, Deutsche Bank Aktiengesellschaft boosted their price target on shares of Amazon.com from $278.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. Fifty-five research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $288.60.

Amazon.com Trading Down 0.8%

NASDAQ:AMZN opened at $207.05 on Wednesday. The company has a debt-to-equity ratio of 0.16, a quick ratio of 0.88 and a current ratio of 1.05. The firm has a 50-day simple moving average of $232.45 and a 200-day simple moving average of $229.46. Amazon.com has a one year low of $161.38 and a one year high of $258.60. The firm has a market cap of $2.22 trillion, a P/E ratio of 28.88, a P/E/G ratio of 1.33 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to analysts’ expectations of $211.02 billion. During the same quarter in the prior year, the business posted $1.86 earnings per share. The company’s revenue was up 13.6% compared to the same quarter last year. Equities analysts anticipate that Amazon.com will post 6.31 EPS for the current fiscal year.

Insider Buying and Selling

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the firm’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $233.00, for a total value of $209,700.00. Following the completion of the sale, the director owned 7,170 shares in the company, valued at approximately $1,670,610. This trade represents a 11.15% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. Also, CEO Douglas J. Herrington sold 2,500 shares of the company’s stock in a transaction on Monday, December 1st. The shares were sold at an average price of $233.22, for a total value of $583,050.00. Following the transaction, the chief executive officer directly owned 505,934 shares in the company, valued at $117,993,927.48. This trade represents a 0.49% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 47,061 shares of company stock valued at $10,351,262 in the last 90 days. 10.80% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently modified their holdings of the company. Fairway Wealth LLC raised its stake in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after buying an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the third quarter valued at approximately $27,000. MilWealth Group LLC lifted its position in shares of Amazon.com by 79.0% during the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after acquiring an additional 79 shares during the period. Bridge Generations Wealth Management LLC raised its position in shares of Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 233 shares in the last quarter. Finally, Cooksen Wealth LLC lifted its stake in Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after purchasing an additional 47 shares during the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: FCC cleared Amazon to deploy 4,500 additional LEO internet satellites (bringing the planned constellation to ~7,700), a material step for Amazon LEO broadband and a long‑term growth catalyst for services revenue. FCC approves Amazon LEO tranche
• Positive Sentiment: Amazon Pharmacy will expand same‑day prescription delivery to about 4,500 U.S. cities/towns by year‑end, widening addressable market and improving convenience-led differentiation in healthcare services. Amazon Pharmacy same-day expansion
• Positive Sentiment: Amazon disclosed a ~5.3% stake in Beta Technologies, signaling strategic bets in electric/aviation infra and climate tech; the move also boosted market interest in related ecosystem names. Amazon stake in Beta Technologies
• Positive Sentiment: Product/service rollouts aimed at health and AI monetization: Amazon One Medical launched a Health Insights beta to improve patient lab result understanding, while reports show Amazon exploring an AI content marketplace for publishers — both initiatives expand higher‑margin service opportunities. One Medical Health Insights AI content marketplace talks
• Neutral Sentiment: Media/analyst commentary (podcasts and buy‑the‑dip pieces) is active — these shape retail flows but don’t change fundamentals immediately. Wall Street Breakfast Podcast
• Negative Sentiment: Big picture headwind: the market remains focused on Amazon’s $200B 2026 capex plan for AI/data centers and the Q4 EPS miss — these drove the recent selloff and valuation re‑rating. $200B AI capex coverage
• Negative Sentiment: Analyst/institutional moves are mixed-to-negative: some price‑target cuts and high‑profile stake trims (Morningstar, Vulcan) plus a Citigroup pessimistic forecast and notable insider selling are weighing on near‑term sentiment. Citigroup forecast Morningstar trims stake
• Negative Sentiment: Short‑term volatility risk: heavy options activity and post‑earnings positioning mean swings can be amplified; investors should watch capex execution and AWS growth cadence. Options and positioning note

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.