Rhumbline Advisers Sells 29,691 Shares of Salesforce Inc. $CRM

Rhumbline Advisers lowered its holdings in shares of Salesforce Inc. (NYSE:CRM) by 1.8% during the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 1,634,687 shares of the CRM provider’s stock after selling 29,691 shares during the quarter. Rhumbline Advisers owned 0.17% of Salesforce worth $387,421,000 at the end of the most recent quarter.

Several other institutional investors have also modified their holdings of the business. Marquette Asset Management LLC bought a new position in Salesforce in the third quarter valued at approximately $26,000. Evolution Wealth Management Inc. bought a new stake in shares of Salesforce during the second quarter worth $27,000. Quaker Wealth Management LLC lifted its position in Salesforce by 208.6% in the 2nd quarter. Quaker Wealth Management LLC now owns 126 shares of the CRM provider’s stock valued at $34,000 after acquiring an additional 242 shares in the last quarter. Spurstone Advisory Services LLC acquired a new position in Salesforce in the 2nd quarter worth $34,000. Finally, Country Trust Bank increased its holdings in Salesforce by 658.8% during the 2nd quarter. Country Trust Bank now owns 129 shares of the CRM provider’s stock worth $35,000 after purchasing an additional 112 shares in the last quarter. Institutional investors own 80.43% of the company’s stock.

Insiders Place Their Bets

In other Salesforce news, insider Parker Harris sold 134,662 shares of Salesforce stock in a transaction on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider directly owned 139,767 shares of the company’s stock, valued at $32,803,314.90. The trade was a 49.07% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director G Mason Morfit acquired 96,000 shares of the company’s stock in a transaction dated Friday, December 5th. The stock was bought at an average cost of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the transaction, the director directly owned 2,994,509 shares of the company’s stock, valued at approximately $780,309,155.22. This trade represents a 3.31% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.00% of the stock is currently owned by insiders.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Bullish deep-dive argues the selloff is a rare sentiment-driven value opportunity — cites durable SaaS moat, $59.5B RPO, double-digit subscription growth and AI monetization; sets an 18-month target materially above current levels. Salesforce: Buy The Fear In Enterprise SaaS Durability
• Positive Sentiment: Strategists say AI-disruption fears have overdriven the selloff, creating a buying chance in higher-quality software names including Salesforce. This frames CRM as a rebound candidate if fundamentals hold. AI disruption fears create buying chance in US software stocks, strategists say
• Positive Sentiment: MarketBeat and other outlets argue the software pullback is emotional and CRM is underestimated — highlights analyst buy ratings, upcoming catalysts (earnings/guidance) and AI integration as reasons for upside. AI Disruption Overblown! 4 Software Stocks to Buy on the Dip
• Positive Sentiment: Prominent TV commentator suggests CRM may be near a bottom, supporting short-term buyer interest among retail investors. Jim Cramer on Salesforce: “I Think It’s Near a Bottom”
• Positive Sentiment: Brokerage coverage (e.g., Wedbush, Zacks, Forbes pieces) reiterates conviction that the “software Armageddon” trade is overdone and that CRM’s long-term growth and AI monetization justify buying on weakness. Why Salesforce Stock Is Primed For A Major Rebound
• Neutral Sentiment: Salesforce executed a modest round of cuts (fewer than 1,000 roles) and announced several leadership changes; cost control can help margins but also signals near-term restructuring. Salesforce cuts less than 1,000 jobs, Business Insider reports
• Neutral Sentiment: Comparative product pieces (Salesforce vs. Zoho, NetSuite) are surfacing as customers evaluate alternatives — not an immediate earnings hit but a reminder competition is active at the margins. Salesforce CRM vs. Zoho CRM
• Negative Sentiment: Employee backlash after a CEO joke led to >1,400 staff signing a letter urging Salesforce to drop ICE opportunities and cut ties; this creates reputational risk and potential customer/partner friction in sensitive public-sector deals. Salesforce employees call on CEO Benioff to cancel ICE ‘opportunities’

Salesforce Stock Down 0.3%

Salesforce stock opened at $193.42 on Wednesday. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The company’s 50-day moving average is $241.96 and its 200-day moving average is $244.02. The firm has a market capitalization of $181.23 billion, a PE ratio of 25.82, a P/E/G ratio of 1.32 and a beta of 1.27. Salesforce Inc. has a fifty-two week low of $185.73 and a fifty-two week high of $330.35.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.Salesforce’s quarterly revenue was up 9.1% on a year-over-year basis. During the same quarter last year, the company posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Sell-side analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Investors of record on Thursday, December 18th were paid a $0.416 dividend. This represents a $1.66 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date was Thursday, December 18th. Salesforce’s dividend payout ratio is 22.16%.

Analysts Set New Price Targets

A number of analysts have recently commented on CRM shares. Macquarie Infrastructure boosted their price target on Salesforce from $250.00 to $265.00 and gave the company a “neutral” rating in a report on Thursday, December 4th. Bank of America reduced their price target on Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a research report on Monday, November 17th. Guggenheim reiterated a “neutral” rating on shares of Salesforce in a report on Thursday, December 4th. Robert W. Baird reduced their target price on shares of Salesforce from $325.00 to $315.00 and set an “outperform” rating for the company in a report on Thursday, December 4th. Finally, Morgan Stanley lowered their price target on shares of Salesforce from $405.00 to $398.00 and set an “overweight” rating on the stock in a research note on Tuesday, December 9th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, twelve have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $323.57.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.