Harley-Davidson (NYSE:HOG – Get Free Report) and Cenntro (NASDAQ:CENN – Get Free Report) are both auto/tires/trucks companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, valuation, profitability, institutional ownership, risk, dividends and earnings.
Profitability
This table compares Harley-Davidson and Cenntro’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Harley-Davidson | 11.37% | 15.19% | 4.28% |
| Cenntro | -214.49% | -43.31% | -26.67% |
Volatility & Risk
Harley-Davidson has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, Cenntro has a beta of 1.63, suggesting that its stock price is 63% more volatile than the S&P 500.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Harley-Davidson | 1 | 6 | 1 | 0 | 2.00 |
| Cenntro | 1 | 0 | 0 | 0 | 1.00 |
Harley-Davidson currently has a consensus target price of $25.86, suggesting a potential upside of 24.93%. Given Harley-Davidson’s stronger consensus rating and higher probable upside, analysts clearly believe Harley-Davidson is more favorable than Cenntro.
Institutional and Insider Ownership
85.1% of Harley-Davidson shares are held by institutional investors. 0.9% of Harley-Davidson shares are held by company insiders. Comparatively, 16.2% of Cenntro shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Valuation and Earnings
This table compares Harley-Davidson and Cenntro”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Harley-Davidson | $5.19 billion | 0.47 | $455.36 million | $4.12 | 5.02 |
| Cenntro | $31.30 million | 0.36 | -$44.87 million | ($0.51) | -0.25 |
Harley-Davidson has higher revenue and earnings than Cenntro. Cenntro is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
Summary
Harley-Davidson beats Cenntro on 12 of the 14 factors compared between the two stocks.
About Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
About Cenntro
Cenntro Inc. engages in the design, development, and manufacture of electric light and medium-duty commercial vehicles in Europe, Asia, and the United States. Its purpose-built electric commercial vehicles are designed to serve various fleet and municipal organizations in support of city services, last-mile delivery, and other commercial applications. The company sells its products under the Metro, Logistar, Logimax, Avantier, Teemak, and Antric One names. Cenntro Inc. was founded in 2013 and is headquartered in Freehold, New Jersey.
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