New York Life Investment Management LLC Acquires New Shares in AppLovin Corporation $APP

New York Life Investment Management LLC purchased a new stake in AppLovin Corporation (NASDAQ:APP) during the third quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm purchased 36,841 shares of the company’s stock, valued at approximately $26,472,000.

Other institutional investors have also added to or reduced their stakes in the company. LFA Lugano Financial Advisors SA bought a new stake in shares of AppLovin during the second quarter worth $26,000. Chilton Capital Management LLC acquired a new stake in shares of AppLovin during the 3rd quarter valued at $29,000. Activest Wealth Management grew its position in AppLovin by 760.0% during the 3rd quarter. Activest Wealth Management now owns 43 shares of the company’s stock worth $31,000 after acquiring an additional 38 shares during the last quarter. Twin Peaks Wealth Advisors LLC bought a new stake in AppLovin during the 2nd quarter worth $33,000. Finally, Heartwood Wealth Advisors LLC acquired a new position in AppLovin in the 3rd quarter worth about $33,000. 41.85% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

Several analysts have recently weighed in on APP shares. Weiss Ratings cut AppLovin from a “buy (b-)” rating to a “hold (c+)” rating in a report on Thursday, January 15th. JPMorgan Chase & Co. boosted their target price on shares of AppLovin from $425.00 to $650.00 and gave the stock a “neutral” rating in a report on Thursday, November 6th. Wells Fargo & Company raised their price target on shares of AppLovin from $721.00 to $735.00 and gave the company an “overweight” rating in a research note on Thursday, January 8th. Scotiabank lifted their price target on shares of AppLovin from $575.00 to $750.00 and gave the stock an “outperform” rating in a report on Thursday, November 6th. Finally, UBS Group set a $800.00 price objective on AppLovin in a report on Tuesday, January 13th. One investment analyst has rated the stock with a Strong Buy rating, twenty have issued a Buy rating, three have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, AppLovin presently has a consensus rating of “Moderate Buy” and a consensus price target of $691.23.

Key AppLovin News

Here are the key news stories impacting AppLovin this week:

• Positive Sentiment: Piper Sandler reiterated an Overweight rating and an $800 price target, arguing Google’s Project Genie and other competitive fears are overblown and pointing to compelling valuation and favorable gaming trends. Why Piper Sandler Says Google’s Project Genie Isn’t a Threat to AppLovin (APP)
• Positive Sentiment: Wedbush reiterated that structural moats for AppLovin and Unity remain intact despite competitors’ new product launches, supporting upside from durable ad/gaming market positions. AppLovin, Unity’s structural moats are ‘intact,’ despite CloudX launch: Wedbush
• Positive Sentiment: Zacks notes overall Wall Street analyst optimism—useful because buy-side/sell-side reaffirmations can stabilize sentiment after recent volatility tied to short reports and litigation. Is AppLovin (APP) a Buy as Wall Street Analysts Look Optimistic?
• Neutral Sentiment: Longer-term price forecasts and models are being updated (multi‑year projections published), which may influence investor expectations but are speculative and time‑horizon dependent. AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2026-2030 (Feb 6)
• Neutral Sentiment: Routine financial-comparison pieces are circulating (peer/metrics comparisons) — informative for longer-term investors but unlikely to move the tape immediately. Financial Comparison: AppLovin (NASDAQ:APP) vs. Bbhc (OTCMKTS:TRNX)
• Negative Sentiment: Heightened bearish commentary: a Seeking Alpha author moved to a sell rating after the CloudX launch, arguing competitive risk justifies a downgrade and pressuring sentiment. Why I’m Moving To A Sell On AppLovin Following The CloudX Launch (Rating Downgrade)
• Negative Sentiment: Coverage highlighting “far more worries than a short seller’s report” amplifies uncertainty around legal, governance and competitive issues—these narrative risks can further weigh on the stock until clarified. AppLovin has far more worries than a short seller’s report
• Negative Sentiment: Unusually large put-option volume (121,413 puts; ~+80% vs. typical) signals elevated hedging or directional bearish bets, which increases downward pressure on short-term price dynamics.

AppLovin Trading Up 8.4%

APP opened at $406.72 on Monday. AppLovin Corporation has a twelve month low of $200.50 and a twelve month high of $745.61. The company has a fifty day moving average of $619.83 and a 200-day moving average of $570.94. The stock has a market cap of $137.45 billion, a PE ratio of 49.36, a price-to-earnings-growth ratio of 1.34 and a beta of 2.49. The company has a quick ratio of 3.25, a current ratio of 3.25 and a debt-to-equity ratio of 2.38.

Insiders Place Their Bets

In related news, insider Victoria Valenzuela sold 7,609 shares of the business’s stock in a transaction on Thursday, December 18th. The shares were sold at an average price of $657.13, for a total transaction of $5,000,102.17. Following the transaction, the insider owned 277,110 shares in the company, valued at $182,097,294.30. The trade was a 2.67% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, CTO Vasily Shikin sold 7,385 shares of the stock in a transaction on Monday, November 24th. The stock was sold at an average price of $538.10, for a total transaction of $3,973,868.50. Following the transaction, the chief technology officer directly owned 46,004 shares in the company, valued at approximately $24,754,752.40. This represents a 13.83% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 187,986 shares of company stock worth $101,032,761. Company insiders own 13.66% of the company’s stock.

AppLovin Company Profile

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.