Amazon.com (NASDAQ:AMZN) Given New $305.00 Price Target at Wells Fargo & Company

Amazon.com (NASDAQ:AMZN) had its target price hoisted by Wells Fargo & Company from $301.00 to $305.00 in a research report sent to investors on Friday morning,Benzinga reports. The firm currently has an overweight rating on the e-commerce giant’s stock.

Several other research analysts have also recently commented on the stock. KeyCorp set a $285.00 target price on shares of Amazon.com in a report on Friday. Evercore restated an “outperform” rating and set a $285.00 price objective (down from $335.00) on shares of Amazon.com in a research note on Monday. President Capital lifted their target price on Amazon.com from $280.00 to $320.00 and gave the company a “buy” rating in a research report on Tuesday, November 4th. Guggenheim reiterated a “buy” rating and set a $300.00 target price on shares of Amazon.com in a report on Friday. Finally, Zacks Research cut Amazon.com from a “strong-buy” rating to a “hold” rating in a research report on Thursday, January 1st. Fifty-five research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $290.28.

Amazon.com Stock Performance

Shares of Amazon.com stock opened at $210.27 on Friday. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The firm has a market cap of $2.25 trillion, a price-to-earnings ratio of 29.33, a price-to-earnings-growth ratio of 1.39 and a beta of 1.37. The stock’s 50-day moving average is $233.50 and its 200-day moving average is $229.78. Amazon.com has a one year low of $161.38 and a one year high of $258.60.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The firm had revenue of $213.39 billion during the quarter, compared to the consensus estimate of $211.02 billion. During the same quarter in the previous year, the firm posted $1.86 EPS. The company’s revenue was up 13.6% on a year-over-year basis. Equities analysts predict that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Activity at Amazon.com

In other news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CEO Douglas J. Herrington sold 2,500 shares of the stock in a transaction that occurred on Monday, December 1st. The stock was sold at an average price of $233.22, for a total transaction of $583,050.00. Following the transaction, the chief executive officer owned 505,934 shares in the company, valued at approximately $117,993,927.48. The trade was a 0.49% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 47,061 shares of company stock valued at $10,351,262. Insiders own 9.70% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

A number of large investors have recently added to or reduced their stakes in AMZN. Lifelong Wealth Advisors Inc. raised its position in shares of Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after buying an additional 41 shares in the last quarter. Financial Connections Group Inc. increased its stake in Amazon.com by 2.6% in the fourth quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock valued at $376,000 after acquiring an additional 42 shares during the last quarter. Marquette Asset Management LLC raised its position in Amazon.com by 5.1% during the fourth quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after purchasing an additional 43 shares in the last quarter. Barlow Wealth Partners Inc. lifted its stake in Amazon.com by 0.4% during the second quarter. Barlow Wealth Partners Inc. now owns 12,565 shares of the e-commerce giant’s stock worth $2,763,000 after purchasing an additional 44 shares during the last quarter. Finally, Western Financial Corp CA lifted its stake in Amazon.com by 1.5% during the fourth quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after purchasing an additional 44 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.