Booking (NASDAQ:BKNG) Upgraded at Mizuho

Mizuho upgraded shares of Booking (NASDAQ:BKNG) from a neutral rating to an outperform rating in a report issued on Wednesday, Marketbeat reports. Mizuho currently has $6,000.00 price target on the business services provider’s stock.

Several other equities research analysts also recently weighed in on BKNG. Citigroup downgraded shares of Booking from an “outperform” rating to a “hold” rating in a research note on Wednesday. Sanford C. Bernstein decreased their price objective on Booking from $5,433.00 to $5,407.00 and set a “market perform” rating for the company in a report on Tuesday, January 6th. Truist Financial set a $5,810.00 target price on Booking in a research note on Wednesday, October 29th. Deutsche Bank Aktiengesellschaft upped their target price on Booking from $6,723.00 to $6,790.00 and gave the company a “buy” rating in a research report on Tuesday, October 21st. Finally, The Goldman Sachs Group reissued a “neutral” rating and issued a $5,920.00 price target on shares of Booking in a report on Tuesday, January 27th. Twenty-seven research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $6,180.00.

Booking Stock Performance

Booking stock opened at $4,457.17 on Wednesday. The company has a market capitalization of $143.65 billion, a PE ratio of 28.97, a P/E/G ratio of 0.95 and a beta of 1.21. The company has a 50 day moving average price of $5,202.79 and a 200-day moving average price of $5,282.66. Booking has a fifty-two week low of $4,096.23 and a fifty-two week high of $5,839.41.

Insider Buying and Selling

In other Booking news, Director Robert J. Mylod, Jr. sold 40 shares of the firm’s stock in a transaction that occurred on Monday, February 2nd. The shares were sold at an average price of $5,105.36, for a total transaction of $204,214.40. Following the completion of the transaction, the director directly owned 840 shares of the company’s stock, valued at approximately $4,288,502.40. This trade represents a 4.55% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, Director Vanessa Ames Wittman sold 15 shares of the company’s stock in a transaction on Thursday, January 15th. The shares were sold at an average price of $5,191.15, for a total transaction of $77,867.25. Following the completion of the sale, the director directly owned 687 shares in the company, valued at $3,566,320.05. This trade represents a 2.14% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 3,124 shares of company stock valued at $16,194,538 over the last quarter. 0.16% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in BKNG. KERR FINANCIAL PLANNING Corp acquired a new stake in Booking in the third quarter valued at approximately $26,000. Halbert Hargrove Global Advisors LLC raised its stake in shares of Booking by 150.0% during the 3rd quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock worth $27,000 after buying an additional 3 shares during the period. Guerra Advisors Inc purchased a new position in shares of Booking during the 3rd quarter valued at approximately $27,000. Daytona Street Capital LLC acquired a new stake in Booking in the 4th quarter valued at $27,000. Finally, Legacy Bridge LLC purchased a new stake in Booking in the 4th quarter worth $27,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Booking

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Zacks argues BKNG is technically oversold after an ~18.4% pullback over four weeks and highlights upward revisions to earnings estimates, framing a potential near‑term reversal and buy‑the‑dip opportunity. Zacks Buy-the-Dip
• Positive Sentiment: Brokerage consensus remains constructive — coverage shows a “Moderate Buy” consensus, which supports investor conviction that upside exists versus recent weakness. Consensus Moderate Buy
• Positive Sentiment: Independent writeups laying out a bull case for BKNG (coverage on Yahoo/others) add to the narrative that the pullback may be a buying opportunity for longer‑term investors. Yahoo Bull Case
• Neutral Sentiment: Wedbush cut its price target from $6,000 to $5,500 but retained an “outperform” rating — still implies material upside from current levels, though the cut signals more conservative near‑term expectations. Wedbush PT Cut
• Neutral Sentiment: A short‑interest update appears inconsistent/erroneous (reports of a “significant increase” but showing zero shares/NaN). Given the data issues, it’s unlikely to be an immediate trading driver until clarified.
• Negative Sentiment: MarketWatch flagged that BKNG underperformed peers on Thursday, which underscores sector/stock‑specific weakness that can pressure the share price if it continues. MarketWatch Underperformance
• Negative Sentiment: Citizens issued a downgrade on BKNG, adding downside sentiment from at least one retail/institutional watcher and increasing short‑term selling pressure risk. Citizens Downgrade

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.