Netflix (NASDAQ:NFLX) Stock Price Up 1.6% – Time to Buy?

Netflix, Inc. (NASDAQ:NFLX) shares were up 1.6% during mid-day trading on Friday . The stock traded as high as $82.49 and last traded at $82.20. Approximately 45,704,331 shares traded hands during trading, a decline of 11% from the average daily volume of 51,258,418 shares. The stock had previously closed at $80.87.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: President Trump said he would stay out of the Netflix vs. Paramount Skydance fight for Warner Bros., reducing the chance of political intervention into the takeover contest and easing a headline risk that had pressured the stock. Article Title
• Positive Sentiment: Bullish investment write‑ups argue Netflix still has large growth opportunities and a multi‑year monetization runway that could justify current valuation levels if execution continues. Article Title
• Positive Sentiment: Analysts and commentators have published bullish “shares attractive” and buy‑case pieces as the stock trades near 52‑week lows, which can support investor interest and buying demand. Article Title
• Neutral Sentiment: Market analysts and outlets note Netflix’s strong operating performance but flag a high valuation; some see the stock as fairly priced given both strengths and risks. Article Title
• Neutral Sentiment: Increased retail attention and searches on Netflix are driving volume and volatility, reflecting heightened investor focus but not a clear directional signal. Article Title
• Negative Sentiment: The U.S. Justice Department is reportedly investigating whether Netflix engaged in anticompetitive practices as part of its probe into the proposed Warner/Discovery acquisition — a material regulatory risk that could complicate deal approval and increase legal exposure. Article Title
• Negative Sentiment: Insider selling was reported for a Netflix director, a near‑term negative signal that can spook investors even if driven by non‑company reasons. Article Title
• Negative Sentiment: Content controversies persist: an Indonesian comedian who released a Netflix special was summoned by police amid public complaints, highlighting ongoing regulatory and reputational risks in key markets. Article Title
• Negative Sentiment: Coverage about large AI competitors positioning against streaming platforms raises strategic risk that technology‑driven shifts could pressure Netflix’s content reach and margins over time. Article Title

Wall Street Analyst Weigh In

A number of analysts have commented on NFLX shares. Robert W. Baird reduced their price objective on Netflix from $150.00 to $120.00 and set an “outperform” rating for the company in a research report on Friday, January 23rd. Argus reduced their target price on Netflix from $141.00 to $110.00 and set a “buy” rating for the company in a research report on Thursday, January 22nd. Citic Securities decreased their price target on shares of Netflix from $109.00 to $95.00 and set a “hold” rating on the stock in a research note on Monday, January 26th. President Capital upgraded shares of Netflix from a “neutral” rating to a “buy” rating and set a $130.00 price objective for the company in a research note on Monday, November 3rd. Finally, Pivotal Research reduced their price objective on shares of Netflix from $105.00 to $95.00 and set a “hold” rating for the company in a report on Wednesday, January 21st. One investment analyst has rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating and seventeen have given a Hold rating to the company’s stock. According to data from MarketBeat.com, Netflix presently has a consensus rating of “Moderate Buy” and a consensus target price of $116.08.

Netflix Stock Performance

The stock has a 50 day moving average price of $91.77 and a two-hundred day moving average price of $108.62. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The company has a market capitalization of $347.06 billion, a price-to-earnings ratio of 32.53, a price-to-earnings-growth ratio of 1.42 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings results on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.55 by $0.01. The business had revenue of $12.05 billion for the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a net margin of 24.30% and a return on equity of 43.26%. The firm’s quarterly revenue was up 17.6% on a year-over-year basis. During the same quarter in the prior year, the company earned $0.43 EPS. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, analysts predict that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Insider Activity at Netflix

In other Netflix news, Director Bradford L. Smith sold 31,790 shares of the stock in a transaction on Thursday, January 15th. The stock was sold at an average price of $88.86, for a total value of $2,824,859.40. Following the transaction, the director directly owned 79,690 shares in the company, valued at approximately $7,081,253.40. This trade represents a 28.52% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Gregory K. Peters sold 105,781 shares of the business’s stock in a transaction on Thursday, January 29th. The stock was sold at an average price of $82.94, for a total value of $8,773,476.14. Following the sale, the chief executive officer owned 122,140 shares of the company’s stock, valued at approximately $10,130,291.60. The trade was a 46.41% decrease in their position. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 1,353,740 shares of company stock worth $126,150,583. 1.37% of the stock is currently owned by company insiders.

Institutional Trading of Netflix

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in NFLX. Rosenberg Matthew Hamilton boosted its position in shares of Netflix by 2.1% during the second quarter. Rosenberg Matthew Hamilton now owns 448 shares of the Internet television network’s stock worth $600,000 after buying an additional 9 shares during the period. One Day In July LLC boosted its position in Netflix by 3.3% during the 2nd quarter. One Day In July LLC now owns 278 shares of the Internet television network’s stock worth $372,000 after acquiring an additional 9 shares during the last quarter. Able Wealth Management LLC grew its stake in shares of Netflix by 1.2% during the 2nd quarter. Able Wealth Management LLC now owns 763 shares of the Internet television network’s stock worth $1,022,000 after acquiring an additional 9 shares in the last quarter. One Wealth Capital Management LLC grew its stake in shares of Netflix by 0.5% during the 2nd quarter. One Wealth Capital Management LLC now owns 1,767 shares of the Internet television network’s stock worth $2,366,000 after acquiring an additional 9 shares in the last quarter. Finally, Bell Investment Advisors Inc raised its holdings in shares of Netflix by 3.1% in the second quarter. Bell Investment Advisors Inc now owns 298 shares of the Internet television network’s stock valued at $399,000 after purchasing an additional 9 shares during the last quarter. 80.93% of the stock is currently owned by institutional investors and hedge funds.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.