Snap (NYSE:SNAP) Price Target Cut to $7.00 by Analysts at JPMorgan Chase & Co.

Snap (NYSE:SNAP) had its price objective dropped by analysts at JPMorgan Chase & Co. from $8.00 to $7.00 in a note issued to investors on Thursday,Benzinga reports. The firm currently has an “underweight” rating on the stock. JPMorgan Chase & Co.‘s target price indicates a potential upside of 36.32% from the company’s previous close.

SNAP has been the subject of a number of other research reports. New Street Research lowered shares of Snap from a “buy” rating to a “neutral” rating in a report on Tuesday, October 28th. Exane BNP Paribas raised shares of Snap to a “strong sell” rating in a research note on Wednesday, January 14th. B. Riley upgraded shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 price target for the company in a report on Thursday. Evercore ISI reaffirmed a “mixed” rating on shares of Snap in a research report on Thursday. Finally, Roth Mkm set a $7.00 price objective on Snap in a research report on Thursday. Four analysts have rated the stock with a Buy rating, twenty-two have issued a Hold rating and five have given a Sell rating to the company. According to data from MarketBeat, the stock presently has a consensus rating of “Reduce” and a consensus target price of $8.61.

Snap Trading Down 13.1%

Snap stock traded down $0.78 during trading on Thursday, reaching $5.14. 168,302,289 shares of the company were exchanged, compared to its average volume of 53,551,547. Snap has a 52-week low of $5.10 and a 52-week high of $11.26. The company has a market capitalization of $8.83 billion, a P/E ratio of -17.71 and a beta of 0.83. The company has a debt-to-equity ratio of 1.57, a current ratio of 3.67 and a quick ratio of 3.67. The stock’s 50 day simple moving average is $7.68 and its two-hundred day simple moving average is $7.89.

Snap (NYSE:SNAP) last issued its earnings results on Wednesday, February 4th. The company reported $0.03 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.15 by ($0.12). Snap had a negative net margin of 8.60% and a negative return on equity of 21.61%. The company had revenue of $1.72 billion during the quarter, compared to analysts’ expectations of $1.70 billion. During the same quarter in the previous year, the company earned $0.01 earnings per share. The firm’s quarterly revenue was up 10.2% compared to the same quarter last year. On average, equities research analysts expect that Snap will post -0.3 earnings per share for the current fiscal year.

Insider Activity

In related news, insider Ajit Mohan sold 109,372 shares of Snap stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $912,162.48. Following the completion of the sale, the insider owned 5,326,801 shares in the company, valued at approximately $44,425,520.34. This trade represents a 2.01% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CAO Rebecca Morrow sold 12,699 shares of the business’s stock in a transaction that occurred on Monday, November 17th. The shares were sold at an average price of $8.34, for a total value of $105,909.66. Following the completion of the sale, the chief accounting officer directly owned 466,603 shares in the company, valued at approximately $3,891,469.02. The trade was a 2.65% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 1,393,341 shares of company stock worth $11,169,210 in the last three months. 22.68% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Snap

Several hedge funds have recently bought and sold shares of the company. Vanguard Group Inc. grew its position in Snap by 0.6% in the 4th quarter. Vanguard Group Inc. now owns 101,251,557 shares of the company’s stock valued at $817,100,000 after acquiring an additional 641,271 shares in the last quarter. Capital World Investors lifted its position in shares of Snap by 1.5% during the third quarter. Capital World Investors now owns 87,272,463 shares of the company’s stock worth $672,896,000 after purchasing an additional 1,316,448 shares in the last quarter. Capital International Investors boosted its stake in shares of Snap by 0.3% in the third quarter. Capital International Investors now owns 37,780,205 shares of the company’s stock valued at $291,285,000 after purchasing an additional 95,989 shares during the period. Alyeska Investment Group L.P. acquired a new position in shares of Snap in the third quarter valued at approximately $176,697,000. Finally, Voloridge Investment Management LLC grew its holdings in shares of Snap by 53.3% in the third quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock valued at $79,420,000 after purchasing an additional 3,582,223 shares in the last quarter. Institutional investors and hedge funds own 47.52% of the company’s stock.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue and profitability improvement — Snap reported ~10% revenue growth, stronger ARPU and a meaningful rise in net income, evidence management’s pivot toward more profitable growth is working. This underpinned some bullish views and supported near‑term sentiment. Read More.
• Positive Sentiment: Selective analyst upgrades — B. Riley upgraded SNAP to Buy and Bank of America moved the stock to Buy with a $10 target, showing some investors/analysts view the company’s margin progress and buyback as a catalyst. Read More.
• Neutral Sentiment: 10‑K filing — Snap filed its 2025 Form 10‑K (audited statements); standard disclosure but useful for investors reviewing liabilities, buyback authorization and risk language. Read More.
• Neutral Sentiment: Heavy call option buying — Unusually large call volume suggests elevated speculative or hedged bullish positioning; this can amplify intraday moves but is not proof of fundamentals. (No link)
• Negative Sentiment: Broad price‑target cuts and cautious ratings — Numerous firms trimmed targets (TD Cowen, Evercore ISI, Cantor Fitzgerald, Wells Fargo, Mizuho, Susquehanna, Rosenblatt, etc.) and many maintained neutral/hold stances, reducing short‑term analyst support for the stock. Read More. Read More.
• Negative Sentiment: User declines, weaker near‑term outlook and a delayed AI deal — Daily users fell and management trimmed marketing to focus on profitability; guidance for Q1 revenue came in below some estimates and Snap said potential revenue from the Perplexity integration is excluded until rollout details are agreed, creating near‑term uncertainty. Read More. Read More.
• Negative Sentiment: Technical/market reaction — Coverage pieces report the stock has lost key support after the print and hit new lows, which can trigger additional selling from momentum and technical traders. Read More.
• Negative Sentiment: Analyst consensus is weak — MarketBeat/coverage summaries show a consensus skew toward Reduce/Hold from the analyst pool, which pressures investor sentiment until more consistent top‑line and user trends emerge. Read More.

About Snap

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.