Snap (NYSE:SNAP) Given New $9.00 Price Target at Evercore ISI

Snap (NYSE:SNAP) had its price target reduced by stock analysts at Evercore ISI from $13.00 to $9.00 in a research note issued on Thursday,Benzinga reports. The brokerage presently has an “in-line” rating on the stock. Evercore ISI’s target price would indicate a potential upside of 67.44% from the stock’s current price.

SNAP has been the subject of several other reports. B. Riley raised shares of Snap from a “neutral” rating to a “buy” rating and set a $10.00 target price for the company in a report on Thursday. Guggenheim restated a “neutral” rating and issued a $6.50 price objective on shares of Snap in a report on Thursday. BNP Paribas Exane started coverage on Snap in a research note on Wednesday, January 14th. They set a “strong sell” rating on the stock. Morgan Stanley lifted their target price on Snap from $8.50 to $9.50 and gave the stock an “equal weight” rating in a report on Tuesday, January 13th. Finally, Wells Fargo & Company lowered their price target on Snap from $10.00 to $8.00 and set an “equal weight” rating on the stock in a report on Thursday. Four research analysts have rated the stock with a Buy rating, twenty-two have given a Hold rating and five have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Reduce” and a consensus target price of $8.71.

Snap Stock Down 9.1%

SNAP stock traded down $0.54 on Thursday, reaching $5.38. 93,614,438 shares of the company traded hands, compared to its average volume of 50,962,254. The firm has a fifty day simple moving average of $7.68 and a 200-day simple moving average of $7.89. The company has a market cap of $9.24 billion, a P/E ratio of -18.57 and a beta of 0.83. Snap has a one year low of $5.18 and a one year high of $11.26. The company has a debt-to-equity ratio of 1.57, a current ratio of 3.67 and a quick ratio of 3.67.

Snap (NYSE:SNAP) last released its earnings results on Wednesday, February 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.15 by ($0.12). The company had revenue of $1.72 billion during the quarter, compared to analysts’ expectations of $1.70 billion. Snap had a negative return on equity of 21.61% and a negative net margin of 8.60%.The company’s revenue was up 10.2% on a year-over-year basis. During the same period in the prior year, the company posted $0.01 earnings per share. Research analysts anticipate that Snap will post -0.3 earnings per share for the current year.

Insider Transactions at Snap

In other Snap news, General Counsel Michael J. O’sullivan sold 70,882 shares of the stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $8.34, for a total value of $591,155.88. Following the transaction, the general counsel owned 1,854,982 shares of the company’s stock, valued at approximately $15,470,549.88. This represents a 3.68% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CFO Derek Andersen sold 23,715 shares of the business’s stock in a transaction dated Wednesday, January 14th. The shares were sold at an average price of $7.83, for a total value of $185,688.45. Following the sale, the chief financial officer owned 2,972,051 shares of the company’s stock, valued at approximately $23,271,159.33. This represents a 0.79% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold a total of 1,393,341 shares of company stock worth $11,169,210 in the last three months. 22.68% of the stock is owned by insiders.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in the business. Alyeska Investment Group L.P. bought a new stake in shares of Snap during the 3rd quarter valued at $176,697,000. Junto Capital Management LP purchased a new position in Snap during the third quarter valued at $29,071,000. Voloridge Investment Management LLC grew its holdings in Snap by 53.3% during the third quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock valued at $79,420,000 after purchasing an additional 3,582,223 shares during the period. Assenagon Asset Management S.A. increased its position in Snap by 537.9% in the fourth quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock worth $33,492,000 after buying an additional 3,499,578 shares in the last quarter. Finally, Holocene Advisors LP raised its stake in shares of Snap by 895.9% in the third quarter. Holocene Advisors LP now owns 3,560,234 shares of the company’s stock worth $27,449,000 after buying an additional 3,202,737 shares during the period. 47.52% of the stock is currently owned by institutional investors.

Snap News Summary

Here are the key news stories impacting Snap this week:

• Positive Sentiment: Q4 revenue grew ~10% year‑over‑year and some outlets reported earnings/revenue beats, showing improved margins and a jump in net income — a proof point for Snap’s profitability pivot. Zacks: Q4 Earnings
• Positive Sentiment: Bank of America upgraded Snap to a “buy” with a $10 price target — a bullish analyst view that signals upside if Snap’s strategy execution continues. (upgrade reported in news feed)
• Positive Sentiment: Management is pushing AI across its ad platform to boost ad performance and monetization — a strategic lever that investors view as a long‑term revenue positive. PYMNTS: AI Across Ad Platform
• Neutral Sentiment: Snap filed its Form 10‑K for 2025 (routine disclosure). The filing makes audited financials available to investors but contained no surprising one‑offs in the headlines. BusinessWire: 10‑K Filing
• Negative Sentiment: Several firms trimmed price targets (Cantor Fitzgerald, Wells Fargo, Susquehanna, Rosenblatt, Mizuho) and many analysts maintain a cautious consensus — pressure that increases downside risk in the near term. Benzinga: Analyst Price Target Moves
• Negative Sentiment: Management gave Q1 revenue guidance below Street expectations ($1.50B–$1.53B vs. ~$1.55B consensus), and leadership excluded potential revenue from an AI partner rollout, which tempers near‑term growth visibility. WSJ: Perplexity Deal Delayed
• Negative Sentiment: Daily active users declined (reported ~3M drop to 474M) as Snap reduced marketing to prioritize profitable growth — good for margins but a red flag for top‑line user growth. Deadline: Users Dip
• Negative Sentiment: Technicals show the stock breached a key support and hit record lows after earnings and buyback announcements, amplifying bearish sentiment among traders. Invezz: Support Broken

Snap Company Profile

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.