Coupang (NYSE:CPNG) Sets New 52-Week Low – Should You Sell?

Coupang, Inc. (NYSE:CPNG) reached a new 52-week low during mid-day trading on Thursday . The stock traded as low as $17.49 and last traded at $17.7840, with a volume of 14548004 shares. The stock had previously closed at $19.45.

Coupang News Roundup

Here are the key news stories impacting Coupang this week:

• Positive Sentiment: Analysts and commentators argue Coupang’s core growth engine — strong logistics, expanding marketplace and resilient revenue growth — remains intact, supporting a longer‑term bull case for recovery. Coupang Growth Engine Article
• Positive Sentiment: Separate bullish writeups outline why investors might see upside from market share gains and international expansion if execution stabilizes; these narratives cap how far the stock could fall. Bull Case Theory
• Neutral Sentiment: Market‑update pieces note Coupang has been trading below prior moving averages and has recently underperformed the market — useful context but not new fundamentals. Zacks Market Update
• Negative Sentiment: Multiple law firms have filed or solicited plaintiffs for securities class actions alleging disclosure issues tied to events between May and December 2025 — that increases litigation risk, potential legal costs, and investor uncertainty. Representative notices: Bernstein Liebhard Filing Gross Law Firm Notice
• Negative Sentiment: Hagens Berman and others highlight an alleged ~33.7M account data breach and possible disclosure delays — a material operational/security concern that could lead to regulatory scrutiny and reputational damage. Hagens Berman Data Breach Notice
• Negative Sentiment: Sanford C. Bernstein initiated coverage with an “underperform” rating and $17 price target, providing an analyst‑driven bearish datapoint that can amplify selling pressure. Bernstein Initiation

Wall Street Analysts Forecast Growth

Several equities research analysts have weighed in on the company. Morgan Stanley reiterated an “overweight” rating on shares of Coupang in a report on Monday, January 5th. Mizuho raised their price target on Coupang from $30.00 to $32.00 and gave the stock a “neutral” rating in a research note on Thursday, November 6th. Barclays boosted their price objective on shares of Coupang from $36.00 to $40.00 and gave the company an “overweight” rating in a research report on Tuesday, November 11th. Nomura cut shares of Coupang from a “buy” rating to a “neutral” rating and set a $22.00 target price for the company. in a research report on Monday, January 12th. Finally, Deutsche Bank Aktiengesellschaft upgraded shares of Coupang from a “hold” rating to a “buy” rating and set a $25.00 price target on the stock in a research report on Friday, January 16th. Five research analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has an average rating of “Hold” and an average target price of $30.63.

Coupang Stock Down 8.1%

The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 0.82. The stock has a 50 day simple moving average of $23.10 and a 200-day simple moving average of $27.75. The firm has a market cap of $32.65 billion, a PE ratio of 85.03 and a beta of 1.19.

Coupang (NYSE:CPNG) last issued its quarterly earnings results on Tuesday, November 4th. The company reported $0.05 earnings per share for the quarter, beating the consensus estimate of $0.04 by $0.01. The firm had revenue of $9.27 billion during the quarter, compared to the consensus estimate of $9.13 billion. Coupang had a return on equity of 6.95% and a net margin of 1.16%.The company’s revenue was up 17.8% on a year-over-year basis. During the same period last year, the company earned $0.06 earnings per share. Sell-side analysts predict that Coupang, Inc. will post 0.17 EPS for the current fiscal year.

Insider Transactions at Coupang

In other Coupang news, CAO Jonathan D. Lee sold 2,679 shares of Coupang stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $23.62, for a total value of $63,277.98. Following the completion of the transaction, the chief accounting officer directly owned 122,096 shares of the company’s stock, valued at approximately $2,883,907.52. The trade was a 2.15% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Company insiders own 12.78% of the company’s stock.

Institutional Investors Weigh In On Coupang

Several institutional investors and hedge funds have recently added to or reduced their stakes in CPNG. Janney Montgomery Scott LLC purchased a new stake in Coupang during the 2nd quarter valued at $227,000. Ameritas Advisory Services LLC bought a new stake in shares of Coupang in the second quarter worth $58,000. DAVENPORT & Co LLC purchased a new stake in Coupang during the second quarter valued at $470,000. Joel Isaacson & Co. LLC purchased a new position in Coupang in the second quarter worth about $298,000. Finally, Maryland State Retirement & Pension System boosted its position in Coupang by 11.5% in the second quarter. Maryland State Retirement & Pension System now owns 60,346 shares of the company’s stock worth $1,808,000 after purchasing an additional 6,208 shares during the last quarter. Hedge funds and other institutional investors own 83.72% of the company’s stock.

Coupang Company Profile

Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea’s leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.

The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.