Deckers Outdoor Corporation (NYSE:DECK – Get Free Report) was the recipient of unusually large options trading on Friday. Stock traders bought 13,627 call options on the company. This is an increase of 14% compared to the typical daily volume of 11,970 call options.
Institutional Trading of Deckers Outdoor
Several institutional investors and hedge funds have recently modified their holdings of the company. Norges Bank bought a new stake in Deckers Outdoor during the second quarter valued at about $223,036,000. Viking Global Investors LP bought a new stake in Deckers Outdoor during the 3rd quarter valued at approximately $175,058,000. Tredje AP fonden lifted its holdings in Deckers Outdoor by 507.2% in the 2nd quarter. Tredje AP fonden now owns 1,290,498 shares of the textile maker’s stock worth $133,012,000 after purchasing an additional 1,077,965 shares in the last quarter. Federated Hermes Inc. boosted its stake in Deckers Outdoor by 46.5% in the 2nd quarter. Federated Hermes Inc. now owns 1,705,634 shares of the textile maker’s stock worth $175,800,000 after purchasing an additional 541,657 shares during the period. Finally, Assenagon Asset Management S.A. grew its holdings in Deckers Outdoor by 293.0% during the 4th quarter. Assenagon Asset Management S.A. now owns 702,106 shares of the textile maker’s stock valued at $72,787,000 after buying an additional 523,442 shares in the last quarter. 97.79% of the stock is currently owned by institutional investors.
Deckers Outdoor Stock Performance
Shares of DECK stock traded up $14.88 during mid-day trading on Friday, reaching $114.78. 3,962,972 shares of the company’s stock traded hands, compared to its average volume of 2,914,508. The firm has a market capitalization of $16.73 billion, a PE ratio of 17.00, a price-to-earnings-growth ratio of 4.40 and a beta of 1.15. Deckers Outdoor has a 12 month low of $78.91 and a 12 month high of $198.65. The firm has a 50 day moving average price of $99.51 and a two-hundred day moving average price of $101.36.
Wall Street Analysts Forecast Growth
Several analysts recently commented on DECK shares. Needham & Company LLC increased their price objective on shares of Deckers Outdoor from $115.00 to $138.00 and gave the company a “buy” rating in a research report on Friday. Evercore ISI set a $108.00 price target on shares of Deckers Outdoor in a research report on Friday. KeyCorp raised Deckers Outdoor from a “hold” rating to a “strong-buy” rating in a research report on Friday, October 10th. UBS Group reissued a “buy” rating and issued a $161.00 target price on shares of Deckers Outdoor in a report on Friday. Finally, KGI Securities raised Deckers Outdoor to an “outperform” rating and set a $129.00 price objective on the stock in a research report on Friday. Two equities research analysts have rated the stock with a Strong Buy rating, nine have issued a Buy rating, eleven have issued a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat.com, Deckers Outdoor presently has a consensus rating of “Hold” and an average price target of $124.35.
View Our Latest Stock Analysis on DECK
Key Deckers Outdoor News
Here are the key news stories impacting Deckers Outdoor this week:
- Positive Sentiment: Q3 beat and raised guidance — Deckers reported a revenue and EPS beat for the quarter and raised FY26 EPS guidance to $6.80–$6.85 (above Street consensus) and net sales to $5.40B–$5.425B, driving stronger investor confidence. Deckers Outdoors raises annual sales and profit forecasts on strong demand
- Positive Sentiment: Analyst upgrades — Stifel raised its price target to $140 (buy) and Needham to $138 (buy), signaling Wall Street revisions that support further upside. Stifel price-target raise Needham price-target raise
- Positive Sentiment: Unusual options activity — a jump in call buying (about 13,627 calls, ~14% above typical volume) suggests bullish positioning from some traders ahead of or after the print.
- Neutral Sentiment: Positive media coverage — multiple outlets are highlighting the stock’s surge and brand strength (HOKA, UGG), which can amplify momentum but doesn’t change fundamentals. Investopedia: Here’s Why
- Neutral Sentiment: Analysts remain mixed — while some raised targets, others (or cautious commentary) note law‑of‑large‑numbers limits and that management will reinvest in growth, which may temper near‑term margin expansion. MarketBeat: Earnings & guidance details
- Negative Sentiment: Tariff headwind and margin pressure — management quantified ~ $110M in FY26 tariff costs and Q3 carried the largest rate impact; gross margin was slightly below forecast, so tariffs remain a meaningful risk to faster EPS expansion. MarketBeat: Tariff and margin discussion
About Deckers Outdoor
Deckers Outdoor Corporation is a global designer, marketer and distributor of footwear, apparel and accessories. The company’s product portfolio includes well‐known brands such as UGG, HOKA, Teva, Sanuk and Koolaburra by UGG, spanning a range of lifestyle, performance and outdoor categories. Deckers leverages a blend of proprietary manufacturing, strategic brand storytelling and direct‐to‐consumer retail to serve both fashion‐focused and performance‐oriented customers.
Founded in 1973 by Doug Otto and Karl F.
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