ServiceNow (NYSE:NOW) Given Overweight Rating at Cantor Fitzgerald

ServiceNow (NYSE:NOW)‘s stock had its “overweight” rating restated by analysts at Cantor Fitzgerald in a report issued on Thursday,Benzinga reports. They presently have a $200.00 target price on the information technology services provider’s stock. Cantor Fitzgerald’s price target indicates a potential upside of 73.27% from the stock’s current price.

Several other research analysts have also commented on NOW. BTIG Research restated a “buy” rating and set a $200.00 price target on shares of ServiceNow in a research report on Thursday. Royal Bank Of Canada reaffirmed an “outperform” rating and issued a $195.00 target price (down from $240.00) on shares of ServiceNow in a research report on Monday, January 5th. Capital One Financial reduced their price target on shares of ServiceNow from $188.00 to $161.00 and set an “overweight” rating on the stock in a research report on Friday, January 16th. Arete Research set a $200.00 target price on shares of ServiceNow in a research note on Tuesday, January 6th. Finally, Piper Sandler reissued an “overweight” rating and issued a $200.00 price target (down previously from $230.00) on shares of ServiceNow in a research report on Monday, January 5th. Two research analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, six have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $197.41.

ServiceNow Trading Down 10.9%

NOW traded down $14.19 during trading hours on Thursday, reaching $115.43. The company’s stock had a trading volume of 11,002,762 shares, compared to its average volume of 13,061,109. The stock has a market cap of $119.86 billion, a PE ratio of 69.03, a P/E/G ratio of 2.27 and a beta of 0.98. ServiceNow has a fifty-two week low of $114.90 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.13, a current ratio of 1.06 and a quick ratio of 1.06. The business’s 50-day moving average is $151.58 and its 200-day moving average is $171.79.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a net margin of 13.66% and a return on equity of 18.74%. The business’s revenue was up 20.7% on a year-over-year basis. During the same period in the previous year, the firm earned $0.73 EPS. As a group, equities research analysts predict that ServiceNow will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In related news, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total transaction of $431,735.76. Following the completion of the transaction, the insider directly owned 15,000 shares of the company’s stock, valued at $2,481,240. This represents a 14.82% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this link. Also, CFO Gina Mastantuono sold 2,085 shares of the business’s stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $336,936.00. Following the transaction, the chief financial officer owned 63,215 shares in the company, valued at $10,215,544. The trade was a 3.19% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 15,310 shares of company stock valued at $2,533,585. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of hedge funds and other institutional investors have recently modified their holdings of the company. Richardson Financial Services Inc. raised its holdings in ServiceNow by 50.0% in the 2nd quarter. Richardson Financial Services Inc. now owns 33 shares of the information technology services provider’s stock valued at $33,000 after acquiring an additional 11 shares during the last quarter. Brady Martz Wealth Solutions LLC increased its holdings in shares of ServiceNow by 1.3% during the 3rd quarter. Brady Martz Wealth Solutions LLC now owns 842 shares of the information technology services provider’s stock worth $775,000 after buying an additional 11 shares during the last quarter. Magnus Financial Group LLC lifted its stake in shares of ServiceNow by 1.9% in the 3rd quarter. Magnus Financial Group LLC now owns 589 shares of the information technology services provider’s stock valued at $542,000 after purchasing an additional 11 shares in the last quarter. Avidian Wealth Enterprises LLC grew its stake in ServiceNow by 2.5% during the third quarter. Avidian Wealth Enterprises LLC now owns 453 shares of the information technology services provider’s stock worth $417,000 after buying an additional 11 shares during the period. Finally, Bay Colony Advisory Group Inc d b a Bay Colony Advisors raised its holdings in shares of ServiceNow by 2.1% during the 2nd quarter. Bay Colony Advisory Group Inc d b a Bay Colony Advisors now owns 575 shares of the information technology services provider’s stock valued at $591,000 after buying an additional 12 shares during the period. 87.18% of the stock is currently owned by hedge funds and other institutional investors.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Beat Q4 estimates and raised 2026 subscription guidance — the core fundamental news that supports longer‑term growth expectations and the stock’s premium multiple. MarketWatch: Q4 results and guidance
• Positive Sentiment: Board authorized an additional $5B buyback (including $2B accelerated) — meaningful shareholder return that reduces float and can support the share price. BusinessWire: $5B buyback
• Positive Sentiment: Expanded AI partnerships (Anthropic, OpenAI) and customer wins (Fiserv, Panasonic Avionics) — strengthens AI monetization narrative and product differentiation. BusinessWire: Anthropic partnership
• Positive Sentiment: Multiple brokers reaffirm Buy ratings and raised/maintained price targets (BTIG $200, Needham $155, UBS $170) — signals continued analyst conviction in multi‑year growth and valuation premium. Benzinga: Analyst notes
• Neutral Sentiment: Unusually large call option activity — could reflect speculative hedging or directional bets around post‑earnings volatility rather than a directional consensus.
• Neutral Sentiment: CEO publicly bought stock and committed to staying through 2030 — supportive signal of insider confidence but not a near‑term operational catalyst by itself. Business Insider: CEO buy
• Negative Sentiment: Shares sold off after the print — investors parsed the subscription revenue details and judged the outlook or cadence of growth as less than transformative, prompting profit‑taking in a weak software tape. Blockonomi: post‑earnings selloff
• Negative Sentiment: Market commentary highlights “iffy” subscription revenue forecast and AI disruption fears for legacy software players — sentiment pressure that can outweigh near‑term fundamental beats. SiliconANGLE: subscription concerns
• Negative Sentiment: BMO trimmed its price target slightly (175→170) — a modest negative signal from a sell‑side desk even though the rating remains positive.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.