Ulta Beauty (ULTA) – Research Analysts’ Weekly Ratings Changes

A number of firms have modified their ratings and price targets on shares of Ulta Beauty (NASDAQ: ULTA) recently:

• 1/27/2026 – Ulta Beauty had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $775.00 price target on the stock.
• 1/21/2026 – Ulta Beauty had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 1/21/2026 – Ulta Beauty had its price target raised by analysts at TD Cowen from $725.00 to $775.00. They now have a “buy” rating on the stock.
• 1/21/2026 – Ulta Beauty was upgraded by analysts at Raymond James Financial, Inc. from an “outperform” rating to a “strong-buy” rating. They now have a $790.00 price target on the stock, up previously from $605.00.
• 1/21/2026 – Ulta Beauty had its price target raised by analysts at TD Cowen from $725.00 to $775.00. They now have a “buy” rating on the stock.
• 1/20/2026 – Ulta Beauty had its price target raised by analysts at Oppenheimer Holdings, Inc. from $675.00 to $750.00. They now have an “outperform” rating on the stock.
• 1/15/2026 – Ulta Beauty had its price target raised by analysts at Morgan Stanley from $640.00 to $750.00. They now have an “overweight” rating on the stock.
• 1/14/2026 – Ulta Beauty is now covered by analysts at Jefferies Financial Group Inc.. They set a “hold” rating and a $700.00 price target on the stock.
• 1/8/2026 – Ulta Beauty was given a new $732.00 price target on by analysts at Deutsche Bank Aktiengesellschaft.
• 1/8/2026 – Ulta Beauty is now covered by analysts at Deutsche Bank Aktiengesellschaft. They set a “buy” rating on the stock.
• 1/8/2026 – Ulta Beauty had its price target raised by analysts at Bank of America Corporation from $610.00 to $685.00. They now have a “neutral” rating on the stock.
• 1/7/2026 – Ulta Beauty had its price target raised by analysts at UBS Group AG from $690.00 to $780.00. They now have a “buy” rating on the stock.
• 1/6/2026 – Ulta Beauty had its “overweight” rating reaffirmed by analysts at Barclays PLC. They now have a $680.00 price target on the stock.
• 1/2/2026 – Ulta Beauty had its price target raised by analysts at Argus from $650.00 to $700.00. They now have a “buy” rating on the stock.
• 12/30/2025 – Ulta Beauty was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 12/17/2025 – Ulta Beauty was given a new $700.00 price target on by analysts at Robert W. Baird.
• 12/10/2025 – Ulta Beauty was given a new $675.00 price target on by analysts at Oppenheimer Holdings, Inc..
• 12/8/2025 – Ulta Beauty had its “neutral” rating reaffirmed by analysts at B. Riley.
• 12/8/2025 – Ulta Beauty was upgraded by analysts at TD Cowen from a “hold” rating to a “buy” rating.
• 12/8/2025 – Ulta Beauty was upgraded by analysts at TD Cowen from a “hold” rating to a “buy” rating. They now have a $725.00 price target on the stock, up previously from $600.00.
• 12/7/2025 – Ulta Beauty had its price target raised by analysts at Morgan Stanley from $600.00 to $640.00. They now have an “overweight” rating on the stock.
• 12/5/2025 – Ulta Beauty had its price target raised by analysts at Evercore ISI from $640.00 to $660.00. They now have an “outperform” rating on the stock.
• 12/5/2025 – Ulta Beauty had its price target raised by analysts at UBS Group AG from $680.00 to $690.00. They now have a “buy” rating on the stock.
• 12/5/2025 – Ulta Beauty had its price target raised by analysts at Oppenheimer Holdings, Inc. from $600.00 to $615.00. They now have an “outperform” rating on the stock.
• 12/5/2025 – Ulta Beauty had its price target raised by analysts at Canaccord Genuity Group Inc. from $653.00 to $674.00. They now have a “buy” rating on the stock.
• 12/5/2025 – Ulta Beauty was given a new $615.00 price target on by analysts at Piper Sandler.
• 12/5/2025 – Ulta Beauty had its “overweight” rating reaffirmed by analysts at Barclays PLC. They now have a $647.00 price target on the stock.
• 12/5/2025 – Ulta Beauty had its “outperform” rating reaffirmed by analysts at Raymond James Financial, Inc..
• 12/5/2025 – Ulta Beauty had its price target raised by analysts at DA Davidson from $625.00 to $650.00. They now have a “buy” rating on the stock.
• 12/5/2025 – Ulta Beauty had its “neutral” rating reaffirmed by analysts at Guggenheim.
• 12/5/2025 – Ulta Beauty had its price target raised by analysts at Robert W. Baird from $600.00 to $670.00. They now have an “outperform” rating on the stock.
• 12/2/2025 – Ulta Beauty had its price target raised by analysts at Piper Sandler to $590.00. They now have an “overweight” rating on the stock.
• 12/1/2025 – Ulta Beauty was given a new $606.00 price target on by analysts at DA Davidson.
• 12/1/2025 – Ulta Beauty had its price target raised by analysts at JPMorgan Chase & Co. from $600.00 to $606.00. They now have an “overweight” rating on the stock.
• 12/1/2025 – Ulta Beauty had its “outperform” rating reaffirmed by analysts at Telsey Advisory Group. They now have a $640.00 price target on the stock, up previously from $610.00.

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.